Omer Jan Durrani
MANCHESTER
Summary
Motivated professional with diverse experience across coaching, business development, and management roles. Adapts to changing market demands through strong analytical skills and relationship-building capabilities. Committed to leveraging expertise to support organisational growth and enhance customer satisfaction.
Overview
18
18
years of professional experience
Work History
Multi Category Coach PMI (Smokeless Alternatives)
Philip Morris International
Manchester Area
2024.10 - 2025.04
- Provide expert product knowledge on IQOS, VEEV, and ZYN products to retail staff and customers.
- Coach retail staff on sales techniques, product features, and customer engagement strategies.
- Drive sales growth through effective in-store promotions, events, and demonstrations.
- Develop strong relationships with customers, understanding their needs and preferences.
- Collaborate with retail managers to achieve business objectives and implement sales strategies.
- Stay up-to-date on industry trends, competitor activity, and market insights.
- Ensure compliance with company policies, procedures, and regulatory.
CEO
AMZ ASSETS
DHA2
2019.01 - 2024.10
- A real Estate Asset Management Company dealing primarily in residential estates and construction activities.
Business Lead Islamabad
Tazah Technologies
Islamabad
2021.12 - 2022.05
- Developed and executed business strategies to drive growth and expansion in Islamabad.
- Identified and pursued new business opportunities to increase revenue and market share.
- Built and maintained relationships with key stakeholders, including farmers, suppliers, and customers.
- Analyzed market trends and competitor activity to inform business decisions.
- Conducted market research to identify areas for growth and improvement.
- Developed and maintained a deep understanding of the agriculture sector in Pakistan.
- Built and maintained relationships with farmers, suppliers, and customers to ensure a smooth supply chain.
- Negotiated and managed contracts with suppliers and partners.
- Ensured compliance with company policies and procedures.
- Collaborated with cross-functional teams, including operations, logistics, and marketing.
- Provided input on business development strategies and initiatives.
- Worked closely with the leadership team to drive business growth and expansion.
- Set and achieved business targets and objectives.
- Monitored and analyzed business performance metrics.
- Developed and implemented plans to address areas for improvement.
Franchise Owner
Careem
Bahria Town and PWD
2017.08 - 2018.12
- Successfully launched one of the first Opportunity Centers in Islamabad/Rawalpindi, driving business growth and expansion.
- Trained and onboarded new captains, ensuring they were equipped to provide excellent service.
- Conducted thorough vehicle inspections to ensure compliance with quality and safety standards.
- Effectively managed customer inquiries, resolving issues promptly and professionally.
- Launched targeted campaigns to increase supply in designated areas, driving business growth.
- Successfully reactivated dormant captains and vehicles, increasing operational efficiency and reducing waste.
Assistant Manager Internet
Zong CMPak Ltd
Islamabad
2016.05 - 2017.05
- Spearheaded the development and implementation of mobile broadband strategies to drive revenue growth, increase penetration, and enhance usage.
- Owned revenue and penetration responsibility for the Mobile Broadband product, ensuring alignment with business objectives.
- Collaborated with cross-functional teams, including Products & Platforms, Brands, Sales & Distribution, Terminals, IT & Engineering, to execute strategies and drive results.
- Designed and developed targeted mobile broadband propositions to promote internet usage and drive relevance among target segments.
- Conducted in-depth analysis and reporting on the entire mobile broadband portfolio, including 3G/4G services, to inform business decisions.
- Developed and executed strategic marketing campaigns to boost revenue and increase penetration of mobile broadband products and 3G/4G services.
- Managed the end-to-end product development lifecycle, from conception to launch, including design, technical implementation, pricing, and go-to-market strategy.
- Oversaw 360-degree customer lifecycle management for Mobile Broadband (MBB) subscribers, ensuring a seamless customer experience.
- Developed a comprehensive communication strategy for data customers, driving engagement and loyalty.
Large screen specialist-Internet3G
Telenor Pakistan
Islamabad
2015.02 - 2016.05
- Developed and executed product and pricing strategies to differentiate offerings and drive business growth.
- Collaborated with brand and communication teams to create multi-channel marketing campaigns (Trade, OOH, Digital) that generated pull and demand.
- Spearheaded channel development initiatives to support large-screen business growth, focusing on B2B sales and partnerships.
- Worked closely with device and channel supply chain teams to optimize stock levels and ensure seamless delivery.
- Fostered a supportive ecosystem for large-screen business by building relationships with internal and external stakeholders.
- Partnered with software and product development teams to design innovative service advantages for tablets and dongles, enhancing customer experience.
- Drove 3G deployment and ensured alignment across all touch-points to maximize returns.
- Developed strategic plans for future roll-outs, utilizing tools like Google Earth and Mapinfo, and created business cases from a geo-marketing perspective.
- Tracked and analyzed 3G subscriber growth, revenue, volume, and other key metrics, providing data-driven insights to inform business decisions.
Business insight and analysis specialist
Telenor Pakistan
Islamabad
2013.12 - 2015.02
- Designed campaigns and analyzed recharge, distribution KPIs, and churn to achieve sales and distribution efficiency.
- Managed cell site rollout projects, qualifying locations based on revenue and strategic business objectives.
- Implemented effective reporting systems and policies for sales and distribution of Telenor products and services.
- Conducted in-depth studies to understand assigned Key Performance Indicators (KPIs) and performed analyses across different channels.
- Developed expertise in the Telecom Industry, including its most pressing issues.
- Established processes to monitor competition moves and identify their impacts.
- Utilized Telenor Pakistan's Sales and Distribution Business Intelligence (S&D BI) solutions to perform analysis and add value to existing reports.
- Identified opportunities for S&D BI-related analysis and empowered S&D business users with effective S&D BI knowledge.
- Enabled sales channels by deploying quality sales tools and identified strengths and weaknesses of sales channels.
- Contributed to the development of data warehousing (DWH) systems and implemented dashboards and business intelligence solutions for S&D.
- Ensured timely and effective communication of information to relevant channels.
- Prepared forecasts for assigned S&D KPIs using various techniques.
- Coordinated with cross-functional teams, including BI and planning teams, to deliver standard and ad-hoc reports.
- Analyzed outputs for accuracy and relevance, formulating meaningful reports and analysis to inform business decisions.
Area Communication Manager
Philip Morris International
2013.02 - 2013.11
- Develop and execute PMPKL Sales communication strategies through the sales force to enhance operational effectiveness and efficiency at the area level.
- Create and implement an Area Business Plan aligned with regional business objectives, ensuring effective communication and implementation of sales cycle plan activities and Communication Strategy through the Area Sales Force.
- Lead, guide, and motivate the Area Sales Force by clearly communicating roles and responsibilities, developing SEs and KAEs through On-the-Job Coaching, and ensuring stock top-up activities are carried out.
- Manage Area expenditure within allocated regional budgets to ensure efficient and effective use of PMPKL financial resources.
- Oversee trade loyalty programs for Key Accounts, Mini Warehouses, and Big Warehouses, setting and communicating monthly targets, ensuring target follow-ups, and compliance with contractual obligations.
- Identify potential Key Accounts and wholesalers in the area, assist RSM in contractual negotiations, and manage the deployment of TPOSM and PPOSM through the Area Sales Force.
- Develop and manage relationships with retail trade partners, leveraging these relationships to capitalize on business growth opportunities.
- Update market data and information, including retail dynamics, ECD, and competitor intelligence, to improve the Company's understanding of trade and develop strategies.
- Uphold corporate integrity and values, ensuring compliance with PMPKL policies, procedures, local and federal laws, PMI COC, and Marketing Code.
Area Sales Manager
Philip Morris International
Chakwal
2012.01 - 2013.01
- Prepare and achieve Original Budgeted (O.B/Forecast) sales targets for the assigned territory.
- Achieve Annual Target for Share of Market (SOM).
- Develop and implement training programs for Sales Teams, including On-the-Job Training (OJT) and Off-the-Job Training, to foster a highly motivated culture.
- Provide regular reports on SOM, Brand Trends & Behaviors, SWOT Analysis, Competition, and Market Activities.
- Manage and enhance relationships with Area Distributors and Trade partners.
- Develop and maintain efficient Coverage Plans for Distributor's Sales Network, including Segmentation, Routing, and Rerouting.
- Implement and manage Warehouse Stacking & Inventory Management Systems.
- Execute Sales Cycle Plan (SCP) in a timely manner, incorporating Consumer & Trade Promotions.
- Propose innovative promotional plans to drive business growth.
- Optimize Resource Utilization, IME Budgets, and expenses.
- Uphold a culture of Code of Conduct in accordance with PMI International Standards.
Intern
British American Tobacco
Islamabad
2010.07 - 2010.08
- Conducted brand awareness surveys to assess consumer response and perception.
- Accompanied sales officers on their routes to gain insight into supply chain mechanics and identify areas for improvement.
- Carried out surveys to evaluate stock levels at all outlets in Islamabad, ensuring accurate data collection and analysis.
- Prepared comprehensive survey reports and presentations, highlighting key findings and recommendations for future business strategies.
Business Development Executive
Ovex Technologies
2009.02 - 2010.01
- Responded to federal and state bids, ensuring timely and competitive submissions.
- Collaborated with distributors to prepare customized quotes for clients, addressing their specific needs and requirements.
- Provided exceptional customer service, handling inquiries and follow-up communications to ensure customer satisfaction.
- Analyzed customer needs and suggested cost-saving solutions, promoting instruments and products that optimized efficiency and reduced expenses.
- Prepared and participated in tenders for various government organizations, demonstrating expertise in public sector procurement processes.
- Fostered strong relationships with customers and principals, ensuring long-term partnerships and driving business growth.
Inbound Sales Representative
TSR
2007.08 - 2009.02
- Served as an Inbound Sales Representative for Blue Hippo, an American computer leasing firm, handling sales and customer inquiries.
- Consistently met and exceeded weekly and biweekly sales targets, demonstrating exceptional sales skills and a results-driven approach.
- Mentored and trained new agents on the sales floor, sharing expertise and best practices to enhance team performance.
- Maintained accurate and up-to-date reports on daily sales and potential customers, providing valuable insights for business development and growth.
CSR
Touchstone Communications
2007.01 - 2008.01
- Mortgage Sales, lead generation.
Education
Master of Science - Project Management
Riphah International University
Islamabad, Pakistan.2016-01
Master of Business Administration - Marketing
Bahria University
Islamabad, Pakistan.2011-01
Bachelor of Arts - Arts
Punjab University
Lahore, Pakistan2008-01
Skills
- Customer engagement
- Sales techniques
- Product knowledge
- Relationship management
- Business strategy
- Market analysis
- Negotiation skills
- Compliance adherence
- Performance monitoring
- Problem solving
- Cross-functional coordination
- Tactical decision making
- Training session designing
Languages
English
Advanced
C1
Urdu
Proficient
C2
Punjabi
Intermediate
B1
Timeline
Multi Category Coach PMI (Smokeless Alternatives)
Philip Morris International
2024.10 - 2025.04
Business Lead Islamabad
Tazah Technologies
2021.12 - 2022.05
CEO
AMZ ASSETS
2019.01 - 2024.10
Franchise Owner
Careem
2017.08 - 2018.12
Assistant Manager Internet
Zong CMPak Ltd
2016.05 - 2017.05
Large screen specialist-Internet3G
Telenor Pakistan
2015.02 - 2016.05
Business insight and analysis specialist
Telenor Pakistan
2013.12 - 2015.02
Area Communication Manager
Philip Morris International
2013.02 - 2013.11
Area Sales Manager
Philip Morris International
2012.01 - 2013.01
Intern
British American Tobacco
2010.07 - 2010.08
Business Development Executive
Ovex Technologies
2009.02 - 2010.01
Inbound Sales Representative
TSR
2007.08 - 2009.02
CSR
Touchstone Communications
2007.01 - 2008.01
Master of Science - Project Management
Riphah International University
Master of Business Administration - Marketing
Bahria University
Bachelor of Arts - Arts
Punjab University