Omar Villasenor
Summary
Innovative Marketing specialist with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
MARKETING COORDINATOR
izzi telecom
Mexico City
09.2018 - 09.2022
- Oversaw preparation of marketing copy, images, videos, emails, among others.
- Improved strategic decision-making by researching, monitoring and analysing performance of competitor campaigns.
- Devised content strategy to effectively engage target audiences.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Develop and execute paid social media advertising campaigns to reach specific target audiences and achieve advertising goals.
Copywriter
izzi telecom
Mexico City
07.2016 - 09.2018
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Collaborated with designers to enhance content.
- Produced original, creative content for marketing materials.
- Suggested and implemented new promotions and strategies to increase brand awareness.
- Maintained brand aesthetic, tone of voice and culture across Facebook, Instagram, TikTok and Twitter.
Journalist
adn 40
Mexico City
02.2015 - 06.2016
- Maintained up-to-date knowledge of current events and industry trends.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Collaborated with editors and other journalists to create compelling content.
- Developed high-level knowledge of Finances, Entertainment and Sport to give comprehensive coverage.
Education
Master of Science - Sport Policy, Management and International Development
University of Edinburgh
Edinburgh, EDH 09.2022 - Current
Bachelor of Arts - Communications
Universidad Anáhuac
Mexico City 08.2010 - 2014.05
Skills
Adobe Creative Suite
Additional Information
I have freelanced as a private tutor, esports coach and content creator for an esports organization.
Timeline
Master of Science - Sport Policy, Management and International Development
University of Edinburgh
09.2022 - Current
MARKETING COORDINATOR
izzi telecom
09.2018 - 09.2022
Copywriter
izzi telecom
07.2016 - 09.2018
Journalist
adn 40
02.2015 - 06.2016
Bachelor of Arts - Communications
Universidad Anáhuac
08.2010 - 2014.05
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