Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
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Omar Ali

HULL,England

Summary

Results-oriented professional with 2+ years of experience in advertising sales, digital marketing, and client relationship management, paired with crisis-tested communication and problem-solving skills from public service.


Proven ability to drive sales, nurture warm leads, and deliver measurable results for businesses. Combines expertise in consultative selling, CRM systems, and multi-channel campaign execution with a deep passion for Hull’s local business and events scene.


Adept at bridging creativity with strategy to amplify brand visibility and foster long-term partnerships.

Overview

6
6
years of professional experience
6
6
years of post-secondary education

Work History

Advertising Sales & Digital Campaign Manager

Reach PLC
Hull, England
06.2022 - 10.2022
  • Managed 10+ advertising campaigns for local businesses, utilizing Facebook Ads and Google Ads to drive client objectives.

    Built and maintained relationships with 10+ clients, providing regular performance updates and tailored recommendations to improve campaign effectiveness.

    Collaborated with design teams to produce 30+ ad creatives, ensuring alignment with brand guidelines and platform best practices.

    Supported team sales goals by identifying upsell opportunities and renewing contracts with satisfied clients.

E-commerce & Digital Marketing Manager

Self Employed
Hull, Kingston upon Hull
02.2021 - 10.2023
  • Developed and executed multi-platform digital marketing campaigns,
    driving brand visibility and engagement for tech and gaming products
  • Managed Facebook Ads, Instagram marketing, and influencer
    collaborations, increasing sales and audience reach
  • Conducted data-driven campaign analysis using Google Analytics,
    Helium 10, and Meta Business Suite, optimizing PPC strategies for a
    22% conversion rate increase
  • Continuously analyzed and optimized marketing strategies based on
    performance data, ensuring maximum return on investment
  • Improved customer retention by 15% via personalized email marketing campaigns (Klaviyo) and targeted social media engagement.

Telesales Representative

ResQ (Call Center)
Hull, England
03.2019 - 02.2022
  • Managed over 20+ customer interactions daily, achieving a 95% first-call resolution rate and increasing upsell conversions by 20%
  • Consistently exceeded sales targets by promoting add-on services and upgrading existing customer packages
  • Processed data for over 1,000 clients using CRM software, ensuring accuracy and compliance with GDPR regulations
  • Trained new hires on call scripts and upselling techniques, improving overall team performance
  • Exceeded monthly sales targets by consistently upselling services and converting inbound inquiries into sales

Police officer

Humberside Police
Kingston upon Hull
12.2023 - 02.2025
  • Successfully handled high-pressure situations by remaining calm, assessing rapidly evolving scenarios, and implementing effective communication strategies
  • Authored 100+ detailed reports under tight deadlines, demonstrating strong organizational skills and attention to detail.
  • Experienced in analyzing complex scenarios, identifying key issues, and implementing practical solutions to enhance efficiency and decision-making
  • Proven capability in working within multidisciplinary teams, coordinating responses under pressure, and taking decisive action

Education

High School Diploma -

Archbishop Sentamu Academy
01.2012 - 01.2017

A-Levels - Media production

Hull College
09.2017 - 12.2018

Skills

  • Digital & Social Media Marketing: Expertise in social media strategy, influencer partnerships, targeted advertising, and community engagement
  • Content Creation & Creative Media Production: Skilled in photography, video editing, graphic design, and use of tools such as Adobe Photoshop, Lightroom, and Premiere Pro
  • Advertising & Brand Management: Development and execution of advertising campaigns across digital platforms (Facebook Ads, Google Ads, PPC) with proven success in boosting conversion rates
  • SEO & E-commerce Strategy: Experience optimizing online storefronts, improving search rankings, and enhancing website performance
  • Data-Driven Marketing: Proficient in analyzing campaign performance and refining strategies based on metrics and audience insights
  • Communication & Project Coordination: Strong ability to convey brand messaging effectively and manage cross-functional teams in fast-paced environments

Languages

English
Fluent
Arabic
Fluent

Affiliations

  • Photography & Visual Storytelling: Passionate about capturing everyday moments with a keen eye for composition and lighting, blending technical skill with creative expression
  • Digital Content Creation: Regularly experiment with various content formats and social media trends, staying informed on emerging digital storytelling techniques and audience engagement strategies
  • Creative Media Production: Enjoy producing short films and digital art projects, exploring the intersection of traditional media and modern technology to craft innovative visual narratives
  • Film & Media Analysis: Actively follow contemporary films, TV shows, and online media, analyzing storytelling techniques and marketing strategies to continually refine creative approaches

Timeline

Police officer

Humberside Police
12.2023 - 02.2025

Advertising Sales & Digital Campaign Manager

Reach PLC
06.2022 - 10.2022

E-commerce & Digital Marketing Manager

Self Employed
02.2021 - 10.2023

Telesales Representative

ResQ (Call Center)
03.2019 - 02.2022

A-Levels - Media production

Hull College
09.2017 - 12.2018

High School Diploma -

Archbishop Sentamu Academy
01.2012 - 01.2017

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Omar Ali