OLUWATOYOSI FALODUN
Summary
Product Designer with 3 years+ of experience in designing customer-centric designs across B2B and B2C web and mobile applications in fast-paced environments. Specialised in human-centered designs, with a proven track record of enhancing user experience and engagement.
Overview
6
6
years of professional experience
Work History
Product Designer
Enroute X Limited
09.2022 - Current
- Owned end to end design process for an ecommerce web and mobile application that connects sellers to buyers in the UK
- Conducted in-depth competitor analysis, identified growth opportunities, and improved UX, resulting in a 12% increase in user engagement within one month
- Crafted customer journey maps and storyboards based on user research analysis, reducing bounce rates by 20% and increasing user retention by 15%
- Led ideation workshop, incorporating stakeholder feedback and customer insights to ensure alignment with project goals and design solutions
- Achieved a 15% improvement in product adoption rates through design iterations based on workshop outcomes.
Product Designer
All Africa Capital LTD
09.2023 - 11.2023
- Led design initiatives in collaboration with the product, compliance, and commercial teams to streamline the customer onboarding journey for the bank’s fixed-term deposit product, resulting in 85% customer satisfaction rate and significantly enhanced user experience
- Conducted comprehensive competitive analysis, formulated impactful user stories, and crafted customer journey maps, resulting in the development of high-fidelity prototypes that significantly elevated the user experience, achieving a measurable 25% increase in user engagement and satisfaction
- Facilitated cross-functional collaboration among Product Manager, CTO, and Compliance Officer to prioritize user-centric design solutions while ensuring adherence to financial regulatory standards
- Designed and implemented the integration of open banking within the customer onboarding journey, resulting in a significant 35% reduction in onboarding time for the fixed-term deposit product.
Product Designer
Dev & Design
09.2021 - 08.2022
- Collaborated across cross-functional team to design and launch a web and mobile app for international money transfer, achieving 100+ downloads in the first 3 months of launch
- Collaborated with stakeholders to gather and prioritize requirements, conducting market research and competitor analysis to inform decision-making
- Conducted usability tests with users leading to improved user experience by 35%
- Collaborated closely with engineers to ensure that designs were successfully implemented.
User Experience Designer
Article8 Media Limited
08.2018 - 08.2021
- Led the redesign of the company website, resulting in an 85% increase in customer retention and a 55% increase in page views
- Utilized Google Analytics to measure design strategy impacts, leading to a 25% increase in overall website traffic and a 15% increase in click-through rates
- Facilitated design thinking sessions with cross-functional teams to solve complex customer problems and enhance user satisfaction.
Education
Master’s of Science in Information Technology -
Leeds Beckett University
Bachelor’s of Science in Biochemistry -
Landmark University
Product Design -
Udacity
Product-led certification -
Pendo
Skills
- Design
- Design thinking
- UX Strategy
- User centric design
- User flows
- Wireframes & Mockups
- Mobile and Web UI /UX Design
- Concept sketches
- Style guides and Pattern library
- Information Architecture
- Site mapping
- Customer journey mapping and User Stories
- Rapid prototyping
- Research
- Quantitative and Qualitative analysis
- Data analysis
- A/B testing
- Competitive analysis
- User testing
- Figma
- Html & CSS
- Framer
- Maze
- Adobe XD
- Jira
- Zeplin
- Adobe Creative Suite
- Protopie
- Trello
- Google Analytics
Personal Information
Title: Product Designer
Tools
- Figma
- Protopie
- Jira
- Miro
Timeline
Product Designer
All Africa Capital LTD
09.2023 - 11.2023
Product Designer
Enroute X Limited
09.2022 - Current
Product Designer
Dev & Design
09.2021 - 08.2022
User Experience Designer
Article8 Media Limited
08.2018 - 08.2021
Master’s of Science in Information Technology -
Leeds Beckett University
Bachelor’s of Science in Biochemistry -
Landmark University
Product Design -
Udacity
Product-led certification -
Pendo
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