Oluwatobi Ebegbe
Lagos,Nigeria
Summary
Innovative Content Specialist with strengths in content strategy and audience engagement. Develops and implements creative content solutions that enhance brand visibility across digital platforms. Coordinates campaigns and enhances workflows through technology adoption, driving efficiency and accuracy.
Experienced in crafting engaging content across various digital platforms. Consistently deliver compelling narratives and drive audience engagement through creative storytelling and strategic content planning. Skilled in SEO optimisation and leveraging data insights to enhance content performance.
Creative professional with knack for storytelling and strong command of language. Proven ability to adapt and communicate complex ideas in engaging and accessible manner. Collaborative team player with background in project management, ensuring timely and effective content delivery. Enthusiastic about learning and applying new skills to contribute to dynamic team.
Knowledgeable advertising and marketing professional with substantial experience planning and deploying [Type] campaigns. Expertly tracks markets and adapts techniques for maximum returns. Accomplished in leveraging cross-channel marketing techniques and fresh approaches.
Overview
16
16
years of professional experience
33
33
years of post-secondary education
Work History
Content Developer
9 ja Tourism Radio
Lagos , Nigeria
08.2024 - 11.2025
- Delivered high-quality written content that was insightful, informative and entertaining.
- Edited existing content to better align with brand style guides and provided constructive feedback on content ideas to other content writers.
- Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis.
- Contributed to social media strategy, creating posts that enhanced audience interaction.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
- Enhanced target market reach through tactical social media advertising.
- Worked closely with comms, design and strategy teams to generate creative ideas and meet client's objectives.
Content Creator
ABT African Business Travelers
Lagos , Nigeria
01.2023 - 03.2024
- Contributed to social media strategy, creating posts that enhanced audience interaction.
- Developed engaging content for social media platforms, increasing follower engagement and brand visibility.
- Produced video content, including scripting, filming, and editing, to diversify content offerings and engage a broader audience.
- Generated and developed content concepts, presenting creative ideas and communicating value to get client buy-in.
- Utilised editing and photography tools to enhance storytelling.
- Managed own workload efficiently to produce high-quality work within agreed deadlines.
- Gained deep understanding of industry trends and topics before creating content.
- Engaged with online communities by responding to comments and messages, fostering a positive brand image.
Marketing and Content Specialist
Global Black Tribe Media
Lagos , Nigeria
03.2019 - 04.2022
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
- Enhanced target market reach through tactical social media advertising.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
- Employed external sales and promotions teams to maximise campaign reach and revenue.
- Curated content calendars to ensure a consistent and strategic release of material across all digital channels.
- Managed content creation process for social media, websites, and email campaigns, driving engagement and increasing followers.
- Directed photoshoots and video productions for marketing collateral, overseeing creative direction to align with brand standards.
Content Specialist
Fresh Wave Tv Channel
Lagos, Nigeria
12.2016 - 11.2017
- Generated creative ideas for content topics and formats, experimenting with new approaches to engage target audience.
- Enhanced content moderation workflows through the adoption of innovative technology solutions, improving efficiency and accuracy.
- Developed and implemented content strategies to enhance brand visibility and engagement across digital platforms.
- Wrote copy for advertisements, email communications and media used in advertising.
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts.
- Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis.
- Engaged with online communities, responding to comments and feedback to build relationships and promote positive brand image.
Radio Host
Central Radio UK
East London, United Kingdom
01.2015 - 10.2016
- Spoke clearly and eloquently for full audience understanding.
- Interviewed guests in public for live and recorded broadcast material.
- Introduced live entertainment slots featuring musicians and performers.
- Promoted upcoming events and special offers to guests, enhancing engagement and increasing repeat business.
- Collaborated with producers to create and deliver engaging, topical content.
Content Developer
Radio 1 fm
Lagos, Nigeria
01.2012 - 10.2014
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts.
- Delivered high-quality written content that was insightful, informative and entertaining.
- Collaborated with design teams to create visually appealing graphics for content pieces, improving reader engagement.
- Gained deep understanding of industry trends and topics before creating content.
- Assisted in developing content strategies that aligned with business objectives, driving growth.
- Negotiated optimal placement of advertisements across different media types.
- Created detailed content reports, highlighting achievements and areas for growth in content strategy execution.
- Managed content calendars, ensuring timely publication of articles, posts, and marketing materials.
- Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis.
Media Specialist
Choice Fm
Lagos, Nigeria
02.2010 - 12.2011
- Planned, developed and created successful advertising campaigns within agreed timeframes and budgets.
- Supported business growth and development through preparation and execution of marketing objectives, policies and programmes.
- Monitored industry trends and competitor activities, adapting strategies to maintain competitive edge.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
Education
Bachelor of Science - Accounting
University of Ado Ekiti
Ekitin, Nigeria 06.2005 - 07.2028
West Africa Examination Certificate - Secondary school
Loffi Ogunnade college
Lagos , Nigeria 01.1995 - 01.2000
First Leaving School Certificate - Elementary
PRIMARY
Lagos , Nigeria 01.1989 - 01.1994
Skills
- Ability to keep good inter - personal relationship
- Good time management ability
- Ability to work efficiently under minimum supervision
- To create and develop concepts to enhance work in progress
- fast leaner
- Ability of problem solving
ATTRIBUTE
- :
- Good written and oral communication ability
- Highly diplomatic
- Content marketing
- Content creation
- Content strategy
- Content management
- Brand development
- Audience engagement
- Campaign coordination
- Public speaking
- Positive attitude
- Customer Service
- Creative thinking
- Team Leadership
Timeline
Content Developer
9 ja Tourism Radio
08.2024 - 11.2025
Content Creator
ABT African Business Travelers
01.2023 - 03.2024
Marketing and Content Specialist
Global Black Tribe Media
03.2019 - 04.2022
Content Specialist
Fresh Wave Tv Channel
12.2016 - 11.2017
Radio Host
Central Radio UK
01.2015 - 10.2016
Content Developer
Radio 1 fm
01.2012 - 10.2014
Media Specialist
Choice Fm
02.2010 - 12.2011
Bachelor of Science - Accounting
University of Ado Ekiti
06.2005 - 07.2028
West Africa Examination Certificate - Secondary school
Loffi Ogunnade college
01.1995 - 01.2000
First Leaving School Certificate - Elementary
PRIMARY
01.1989 - 01.1994