Oluwadamilola Balogun
Business Analyst And Marketer
Scotland
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Digital Marketing Coordinator
Startup Engine
Lagos
02.2018 - 01.2023
- Used Canva to design promotional materials, search engine marketing advertisements and mobile advertisements.
- Designed paid client ads for use on diverse social media platforms.
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
- Created social media content with innovative brand messaging to support new product launches.
- Managed digital projects from initial concept through final implementation and live monitoring.
Social Media Manager
6plus Pro Media
Lagos
04.2016 - 01.2018
- Designed and implemented social media strategies to align with business goals.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Education
Master of Science - Business Analytics And Marketing
University of Dundee
Dundee, Scotland 01.2023 - Current
Bachelor of Arts - English Education
Obafemi Awolowo University
Ile-Ife, Osun State 04.2010 - 12.2014
Skills
Digital marketing
Social media tools
SEO
Email marketing campaigns
Ad development
Pixel
Customer engagement
Campaign execution
Timeline
Master of Science - Business Analytics And Marketing
University of Dundee
01.2023 - Current
Digital Marketing Coordinator
Startup Engine
02.2018 - 01.2023
Social Media Manager
6plus Pro Media
04.2016 - 01.2018
Bachelor of Arts - English Education
Obafemi Awolowo University
04.2010 - 12.2014