A Versatile and objective-oriented Senior Interactive Designer and User Researcher with a wealth of experience delivering human centred design (HCD), HCI, digital technology and transformation for multi-sector organisations. A deep understanding of business needs and an adept facility for embedding user centred design concepts. A strong and adaptable leader, with a focus on understanding core user behaviours, needs and motivations through ideation, research synthesis, task analysis and feedback methodologies thereby understanding the impact of design on users, and delivering against requirements. A good team player, with expert level skills in the use of a wide variety of design tools like Adobe XD, Sketch, Balsamiq, FIGMA, InVision, building low to high fidelity working prototypes for testing. The ability to build and maintain key relationships with stakeholders at all levels, overseeing all issues through to completion, on schedule and within budget. Both an analytical and practical thinker, with a passion for delivering reliable management alongside a genuine commitment to business growth. Now seeking to secure a challenging, related position where expertise and enthusiasm will bring immediate value. Accomplished design professional with a robust skill set in problem-solving, communication, and strategic planning. Demonstrates expert proficiency in Figma, including setting up and managing component libraries and design systems. Adept at using prototyping tools such as Axure RP, Principle, ProtoPie, and Framer to create responsive designs for web, mobile, and tablet interfaces. Possesses strong knowledge of design token implementation and maintaining design-to-code consistency. Experienced with version control systems like Abstract, Plant, or Git-based workflows. Understands frontend technologies (HTML5, CSS3, JavaScript frameworks) and their capabilities/constraints. Skilled in designing within technical frameworks like Material Design and iOS Human Interface Guidelines. Proficient with collaboration tools including Miro, Mural, FigJam, and JIRA. Familiar with accessibility testing tools (WAVE, aXe, Lighthouse) and analytics tools (Google Analytics, Hotjar, Fullstory) to inform design decisions. Knowledgeable in design documentation tools for maintaining design specifications.
Service support - continous improvements to service as required based on requests from BAU teams and stakeholder requisitions within an Agile environment.
Low - high fidelity mock ups and prototypes for stakeholder sign-off, aligning with business requirements and testing with end users in a quick turn around.
Set up and managed Beta Banner feedback for service. Periodic analysis to deliver actionable feedback to the team through monthly show and tells.
u Reported on progress at daily SCRUM/stand-ups as conducted ‘feed into Sprint backlog’ sessions
u Developed valuable feedback for the end of sprint show and tells to show stakeholders how well designs have worked for users. Provided extensive support for developing and testing options for improving both existing UI and web service infrastructure.
u Led user research activities within the digital MCCD space working in an Agile environment to GDS standards and WCAG2.0 guidelines.
u Created research plans, discussion guides and conducted multiple user research sessions to feedback to the team ensuring the NHS continually meets the needs of all users. Constant liason with counselling teams to ensure empathetic approach to research was adopted.
u Conducted research into a varied catalogue of user groups, developing proto-persona, persona, and archetype profiles, required in creating a shared understanding within the team.
u Created wire frames and high fidelity prototypes using FIGMA for testing with internal users and stake holders as well as external users
u Usability testing of prototypes - creating test scenarios, analysis of results for further design iterations
u Analysis and synthesis of research data, and presenting findings to UX Designer, Business Analysts, Product Owner and Developers to translate user needs into actionable user stories for development and service improvements
u Collaboration with user research community to share best practice and align working patterns with Government digital service standards
NHS MCCD - Making the medical certification for cause of death digital
Projects spanning Discovery
u Setting up digital transformation models for health care delivery - change management, migrations from a legacy system to digital with a focus on user centred design (HCD)
u Collaborated with sponsors and business owners to translate enterprise strategy to an overarching architecture roadmap. Worked closely with enterprise leaders to provide insights into the future of digital technology usage in the area of health care delivery and help shape / anticipate the future. Produced AS-IS and TO-BE processes (Gap Analysis) and engaged with key stakeholders to support current and future business capabilities, while setting an environment (through requirements) for the distributed management of technical debt and incomes through funding support channels. Helped in creating a model for reporting and communications with stakeholders including external funding partners.
u Created wire frames and high fidelity prototypes using FIGMA for testing with internal users and stake holders as well as external users
u Produced and presented reports to the national director and gained approval of proposed actions/plans
u Assisted in the implementation of recommendations and conducted risk and impact analysis on projects delivery methodologies and improvement recommendations for programmes delivery
u Investigated and documented the impact of service and business models through carrying out viability studies and identifying solutions from a social, legal, technical and economic perspective
u Employing specified ethnographic interview techniques on rural research and communications project for feedback to design team in creating user centred training material for health care campaigns.
* Continues to act as special adviser (digital transformation) to the country director and the international board
Riders 4 Health Digital - Health care delivery, sample tracking and vehicle management and transport logistics
u Led all user research activities within the discovery phase of a new Support service to attain a holistic view of support provision across the waste management cycle across the four nations of the United Kingdom working in an Agile/Scrum environment.
u Carried out user research activities (both quantitative and qualitative) leading to the development and deployment of a user centred digital portal for the tracking of hazardous waste in the UK.
u Created wire frames and high fidelity prototypes using FIGMA for testing with internal users and stake holders as well as external users
u Championed the analysis and synthesis of research data to come up with actionable findings in close collaboration with the design team including UX Designer, Business Analysts, Product Owner and Developer
u Facilitated thoughtfully planned design thinking workshops and activities that successfully moved the team from questions and assumptions to clearly stated user needs and powerful human-centered problems helping diverse stakeholders (internal and external, across functions and leadership levels across four different legislative regions - the four nations of England, Wales, Northern Ireland and Scotland) move from misalignment to a shared strategy.
u Successfully re-callibrated strategy from a B2C centric thinking to a more relevant B2B, refining persona definitions to encompass archetype thinking
u Strategically aligned user research activities for service improvements, identifying areas for immediate intervention opportunities within current systems as well as identifying required features for the development of new portal
u Worked closely with Product Manager, UX Designers across other waste teams, Business Analyst and Developer to translate research findings into user stories that will lead to valuable service features during the design and testing in Alpha phase.
u Effectively communicated user research findings to support the project team and the wider organisation to develop a deep understanding of its core users and their needs
DEFRA Haz waste product 2 - digital waste tracking of all hazardous waste products across the UK from production through recycling to disposal
Projects spanning Discovery, Alpha, Private Beta
u Led all user research activities within the discovery phase of a new Support service to attain a holistic view of support provision across the institutions digital platforms working in an Agile/Scrum environment
u Championed the analysis and synthesis of research data to come up with actionable findings in close collaboration with the design team including UX Designer, Business Analysts, Product Owner and Developer
u Worked closely with Product Manager, UX Designer, Business Analyst and Developer to translate research findings into user stories that led to valuable service features and tested iterative prototypes to explore usability of various designs
u Effectively communicated user research findings to support the project team and the wider organisation to develop a deep understanding of its core users and their needs
u Strategically aligned user research activities for service improvements and development of new portal
u Developed and taught importance of core users within project briefs descriptors and categorizations, identifying issues or problems they experience and their needs through qualitative and quantitative analytical methods and case study research
u Developed and taught user centred design principles (UCD) applications to graphics, product and spatial design
u As deputy head of Department, Assisted in coordinating department, lessons/ session planning in alignment with course and unit information guidelines. Wrote formative feedback during tutorial reviews, marking and moderation of students work
u Carried out periodic reviews of course information forms (CIFs) and Unit information guides.
u Engaged with users to understand user journeys and mapped end to end user journeys in spatial analysis to ensure students design inclusively to DDA (Disability Discrimination Act) guidelines.
u Produced detailed and comprehensive written reports to a high standard for students feedback and external examiner reviews
u Engaged with key stakeholders across industry including Senior Executive Board (SEB) and business users to gather business requirements in industry whilst developing strong relationships - crucial to the work based learning and internship program
u Review User Acceptance Testing (UAT) for users to ensure specific requirements of college marcomms, content for digital and hard copy documents
u Conduct interviews for prospective students.
Produced and presented detailed and comprehensive written reports directly to the board and gained approval of proposed actions/plans for communications projects delivery
Assisted in the implementation of recommendations and conducted risk and impact analysis on projects delivery methodologies and improvement recommendations
Investigated and documented the impact of service carrying out viability studies and identifying the risks of solutions from a social, legal, technical and economic perspective
Employed specified observational approaches and ethnographic interview techniques on UNICEF rural research and communications project for feedback to design team in creating user centred training material for health care campaigns.
Member : The Institute For Learning (IFL: Professional Body for Teachers, Trainers, Tutors)
Consultant - TELE Africa Project (Zambezi Corridor Transformation)
Consultant - Riders 4 Health (Africa Transformational Health Care Delivery)
Consultant - SAINT Africa Program.Digital Transformation Systems and Projects Deployment Strategies.
Member - Advisory Board for Coalition for Accelerating Sustainable Development in Africa (CASDA)/ Crux of Africa.