Olly Crabb

A results-driven Sales and Account Management professional with over 15 years of cycle industry experience, uniquely combining engineering skills with a proven track record in B2B revenue growth. Expert at managing high-volume portfolios, having successfully managed 300+ accounts and signed 198 new dealers for top-tier brands. With a background in engineering, combined with a 4-year advanced modern apprenticeship in airframe structures, I offer a deep technical knowledge that I believe would bring great benefit to Argon 18. I am a self-motivated professional proven in exceeding sales targets, optimizing workshop profitability by as much as 50%+, and building long-term dealer loyalty through expert product training and technical support.

• Bespoke Engineering & Frame Building: I apply my Level 3 AMA engineering background to the design and construction of custom steel bicycle frames from scratch under my brand, Nova Foresta Bikes. My commitment to precision and craftsmanship resulted in being awarded “Bike of the Week” on Vital MTB. Industry Networking & Thought Leadership: I am an active participant in the UK cycling community, regularly attending trade-only exhibitions such as COREbike to network with distributors and brands. I make a point of attending seminars by industry figureheads, such as Greg Maynard, to gain insights into career longevity and the evolving passion that drives the bike industry. Trends & Innovation: I maintain a cutting-edge knowledge of the latest industry trends, from the integration of e-bike tech and SmartSense systems to the "growing up" of the gravel bike segment. I enjoy analyzing how these technical shifts impact consumer behavior and B2B account management. Aerospace Heritage: I retain a strong passion for heritage engineering, having contributed to the Vulcan To The Sky Project by designing specialized tooling and manufacturing components for high-profile aircraft restoration. Family & The New Forest: As a father of two daughters living in the New Forest, I am dedicated to an active, outdoor lifestyle. I enjoy introducing my children to the forest’s unique trails, fostering a deep connection to the local cycling culture and the environment we call home.