Ollie McLaren

Year 1, £100,000/£250,000 (40%) year to date

• Built £1M+ pipeline within 3 months through strategic outbound and agency ecosystem engagement
• Developed active opportunities with Diageo, Coca-Cola and Nissan.
• Ran discovery workshops with enterprise CRM and marketing teams to define customer engagement strategy
• Key wins include becoming the CMS implementation partner for Dunelm and building a MMM project for Pentland brands, both enterprise retailers.

Year 1, £250,000/£300,000 (83%)

Year 2, £150,000/£200,000 (75%)

• Performance: Ranked #1 AE globally in 2024 cohort; achieved 500% of revenue target in Year 2.
• Closed £250K ARR in year one across enterprise accounts including JCDecaux and Qatar Airways
• Generated £3M pipeline with ~£100K average deal size through multi-channel outbound and strategic account planning
• Negotiated strategic partnership with JCDecaux unlocking £200K+ in OOH media at Heathrow Airport
• Navigated complex buying committees across HR, legal, procurement and transformation functions

Year 1, £300,000/£200,000 (150%)

Year 2, £1,200,000/£400,000 (400%)

• Closed £1M+ engagement with L'Oréal following a competitive global RFP
• Sold generative AI solutions, DAM platforms and automation tools to marketing and media leaders
• Ran structured discovery sessions analysing agency structures, media workflows and technology stacks, directly analogous to Conveo's research insight workflow
• Helped build the Asahi in-house marketing team; worked with Jellyfish and Brandtech partners on integrated media solutions

Year 1, Team target

Year 2, Team target

Year 3, £400,000/£500,000 (80%)

Year 4, £800,000/£500,000 (160%)

• Enterprise SaaS sales into global marketing and agency organisations. Early employee, helped build the SDR function and define the enterprise sales playbook.
• Closed global deals with Unilever, Nestlé, Johnson & Johnson, Adidas and Coca-Cola
• Delivered training programmes into WPP agencies including OMD, working across media planning and strategy teams
• Led global enterprise rollouts across marketing and eCommerce functions
• Helped build SDR function contributing £1M+ pipeline — builder mindset from an early stage