Olivia Peroval
London
Summary
A dedicated professional with expertise in circular economy principles and CO2 emissions measurement, complemented by strong marketing acumen. Multilingual capabilities enhance communication skills, facilitating effective problem-solving across diverse environments. Committed to leveraging these competencies to drive sustainable initiatives and contribute to environmental progress.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
B&W Senior Sustainability Manager
Unilever
100 Victoria Embankment
11.2023 - Current
- Achieved increased company-wide recycling with introduction of waste reduction programmes.
- Developed and enforced new sustainable business practices, improving overall corporate responsibility.
- Devised long-term strategic plans focused on embedding sustainable principles throughout all aspects of business operation.
- Organised training sessions on sustainable practices, fostering an eco-conscious work environment.
- Implemented operational business plans, establishing priorities and recommending improvements.
- Consulted with C-level executives, influencing high level decision-making.
- Established team and project goals, tracking performance and evaluating necessary changes.
- Educated colleagues on green housekeeping practices and internal policies.
- Set sustainability targets for the company, and plan how achieved those targets.
Senior Marketing and Innovation Lead, EMEA & Asia
Unilever
09.2022 - 11.2023
- End-to-end ownership of the Global Innovation strategy of the Oral Care therapeutic platform of Signal/Pepsodent worth €1B
- Leading the global strategy and priorities with Category Senior Vice President and senior stakeholders, in our key priority markets in Asia and Roll out in EMEA strong hold areas including a 3-year €50m forecasted revenue generation.
- Piloted the brand relaunch of the Sensitivity platform in southeast Asia, including brand positioning, packaging redesign, winning claims which brought the brand back to share gain +200bps.
- Unlocked 3000bps gross margin improvement of the therapeutic range through cogs optimization and the coordination and set up of a new factory line in Asia.
- Coaching a team of 2 ABMs and leading a complex cross functional of more than 30 stakeholders in different locations worldwide.
- Streamlined innovation processes for improved efficiency and productivity.
- Conducted market analysis to identify opportunities for disruptive innovations.
Senior Global Brand Engagement, Europe
Unilever
11.2019 - 08.2022
- Set up new marketing strategy for Oral Care brands for U. Labs; an independent start-up entity of Unilever, focusing on delivering growth in the pharmacy channel.
- Shaped and executed new media strategy focusing on digital marketing including online advertising, e-commerce and website optimization to grow Parogencyl net sales and double-digit ROI.
- Led the full relaunch of the Therapeutic Oral care and return to growth both oral care brand Fluocaril and Parogencyl +12% and 25% respectively in 2022 vs PY.
- Management and coaching of 2 direct reports.
Senior Brand Manager, UK
Johnson & Johnson
11.2017 - 10.2019
- Responsible for topline and bottom-line delivery of the P&L representing $55M revenue of the Cough & Cold portfolio for UK (lead market) and Northern Europe.
- Returned the Cough franchise (Benylin) to 200bps market share gain after 2 years of decline.
- Drove significant growth in campaign return-on-investment via new integrated marketing campaign 'Be Unshakeable' and smart precision media planning.
- Managed 4 direct reports and promoted 2 team members to ABM level.
Senior Brand Manager Professional Marketing, UK
Johnson & Johnson
03.2016 - 10.2017
- Delivered a 5-year marketing plans to win in the pharmacy channel for a $70M brand portfolio.
- Achieved 4.3% sales growth of total business whilst maintaining the highest profitability in the organization of >75%.
- Led the development of the EMEA regional Cough & Cold, Allergy and Digestive Health professional campaigns resulting in increased pharmacist recommendation rate in the UK.
Brand Manager, UK
Galderma
03.2014 - 02.2016
- Shaped the 3-year strategic plans for Footcare franchise and drove +10% sales growth through optimized media strategy and product launches.
- Piloted the direct-to-consumer multi-channel media strategy inc. TV and digital supports.
Brand Manager, France
GSK CH
01.2012 - 01.2014
- Drove Parodontax, Gum Oral Care market share growth +2pts via new product launches and integrated marketing campaign.
Sales Representative, France
GSK CH
03.2011 - 01.2012
- Drove +2.6% sales growth of the Oral Care portfolio in Mass Retail worth €80M.
Junior Product Manager, France
GSK CH
01.2009 - 03.2011
- Supported the rejuvenation of Synthol and the packaging redesign and the integrated marketing campaign contributing to +15% sales growth.
Education
Postgraduate Master’s degree - Marketing & Business Management
NEOMA Business School
France 09.2010 - 09.2011
Master of Science - Research & Development
Ecole d'Ingenieur- Biologie Industrielle
France 09.2006 - 01.2009
Skills
- Circular economy principles
- CO2 emissions measurement
- Marketing
- Multilingual
- Problem-solving
- Communication skills
Languages
French
English
Certification
CISL Net Zero Certification
Circularity Certification
Timeline
B&W Senior Sustainability Manager
Unilever
11.2023 - Current
Senior Marketing and Innovation Lead, EMEA & Asia
Unilever
09.2022 - 11.2023
Senior Global Brand Engagement, Europe
Unilever
11.2019 - 08.2022
Senior Brand Manager, UK
Johnson & Johnson
11.2017 - 10.2019
Senior Brand Manager Professional Marketing, UK
Johnson & Johnson
03.2016 - 10.2017
Brand Manager, UK
Galderma
03.2014 - 02.2016
Brand Manager, France
GSK CH
01.2012 - 01.2014
Sales Representative, France
GSK CH
03.2011 - 01.2012
Postgraduate Master’s degree - Marketing & Business Management
NEOMA Business School
09.2010 - 09.2011
Junior Product Manager, France
GSK CH
01.2009 - 03.2011
Master of Science - Research & Development
Ecole d'Ingenieur- Biologie Industrielle
09.2006 - 01.2009
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