Olivia Kowalska
Nottingham
Summary
A dynamic graduate with a first-class degree in Management and Marketing, specialising in digital marketing and marketing campaigns. Creative and results-driven, seeking a career to leverage marketing expertise. As the owner of OliveFit, demonstrated client management, resilience, proactivity, and effective time management. Assisted businesses with branding and marketing strategies, gaining experience in brand awareness, market share growth and revenue growth. Seeking a graduate program offering exposure to client relationship management, SEO, SMM, marketing campaigning and most importantly career progression and learning opportunities.
Overview
3
3
years of professional experience
Work History
Sales Assistant
Dr.Martens
Nottingham
12.2023 - 11.2024
- Delivering exceptional customer service and extensive product knowledge of over 50 footwear varieties - consistently updating my product knowledge through online training.
- Meeting my personal weekly KPI targets, including: transaction value, units per transaction and conversion rates. Every week I am in the top 5 of each category.
- Collaborating within a team, identifying strategies to achieve daily sales targets.
- Improving customer service by effectively handling queries and complaints and building strong relationships with regular customers.
- Assisting in the visual merchandising process by creating new store layouts and utilising product placement techniques to boost sales.
Self-employed Personal Trainer
OliveFit
Nottingham
06.2021 - 09.2024
- Instagram Account: @pt.olivia
- Managing client needs on multiple platforms (email, Instagram, App and WhatsApp).
- Worked one-on-one with clients, guiding them through personalised training programs, giving feedback and collaborating via an app system. Since starting the business, I worked with over 70 individuals.
- Creating content for social media to maintain and to seek out new clients. Monitoring the marketing campaigns' performances and adjusting content to fit current market trends in a constantly changing field.
- Accounts reached: July-August +63.2% non-followers, +36.8% followers.
- Accounts engaged: July-August +88.9% non-followers, +11% followers.
- 5% follower increase March-August with top reach being: 6,527
- Coordinating events and promotional activities: Posters, Newsletter, Challenges, Engagement post classes, Charity Events.
Fitness Instructor
The Gym Group
Nottingham
06.2021 - 09.2024
- Created a positive and upbeat environment, teaching 6 classes per week to 20-25 members per class.
- Assisting in creating and executing marketing campaigns for the Gym Group particularly for Instagram and TikTok.
- 144% increase of accounts reached between July-September.
- 142% increase of engagement in June.
- Over 2,000 accounts reached on a single post.
Digital marketing executive
Designerstone LTD
Nottingham
09.2022 - 12.2022
- I had been challenged to achieve the company's requests within 4 months, this was an unpaid opportunity to develop my skillset.
- Conducted market research and analysis to identify trends, opportunities, brand positioning and competitive insights.
- Utilising data insights, I developed and implement marketing strategies to achieve business objectives across different channels: infographics and visual content, organic social media, customer reviews and organic SEO. See Portfolio attached.
- Repositioning of Instagram and Facebook profiles to fit the brands identity.
- Streamlining and creating consistency across platforms such as Facebook, Instagram, Etsy and Webpage, to improve customer engagement.
- Engaging with similar profiles to improve brand visibility.
Education
BA (Hons) - Business Management and Marketing
Nottingham Trent University
Nottingham 09/2018 - 04/2021
Skills
- Google Analytics 4
- Digital Marketing
- Social Media Management
- Email Marketing
- Data analysis
- Competitor analysis
- Consumer behaviour
- Brand Strategy
- Brand positioning
- Canva
- IMovie
- Final Cut Pro
- Cap Cut
- Content writing
- Microsoft Office Suite
- Time Management
- Project management
- Campaign management
- Budgeting
- Scheduling
- Presentation Skills
- Public Relations
- Teamwork
- Verbal communication
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Languages
Polish
Native
German
Advanced
Spanish
Intermediate
Timeline
Sales Assistant
Dr.Martens
12.2023 - 11.2024
Digital marketing executive
Designerstone LTD
09.2022 - 12.2022
Self-employed Personal Trainer
OliveFit
06.2021 - 09.2024
Fitness Instructor
The Gym Group
06.2021 - 09.2024
BA (Hons) - Business Management and Marketing
Nottingham Trent University
09/2018 - 04/2021
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