Olivia Greenaway
Summary
Senior Marketing Leader with a proven track record of delivering high-impact, digitally led campaign strategies that drive recruitment, engagement and brand growth. Experienced in shaping and executing multi-channel campaigns from strategy through to optimisation, using audience insight, segmentation and CRM data to increase enquiries and conversion. Confident leading budget planning, stakeholder alignment and cross-functional collaboration to ensure marketing activity delivers measurable commercial and reputational impact.
Overview
13
13
years of professional experience
Work history
Marketing Manager
Babington House School
London
2021.01 - 2025.10
- Developed and coordinated a multi-channel marketing strategy utilising social media, email campaigns, and offline events to support recruitment and retention.
- Supported end-to-end delivery of multi-stakeholder projects, ensuring milestones were met and processes were documented.
- Implemented targeted lead generation campaigns via paid social platforms, PPC advertising, search engine optimisation, and email marketing.
- Managed recruitment pipelines, tracking engagement data and reporting on conversion metrics
- Coordinated budget management processes for various agencies and freelancers, employing financial software and analytical tools to optimise spending.
- Designed and executed innovative events and campaigns using project management tools and collaborative techniques to achieve strategic objectives.
- Acted as first point of contact for parents, staff and external partners
- Utilised advanced analytics and CRM systems to monitor performance trends and identify areas for improvement.
- Conducted market research, identifying emerging trends and opportunities.
- Oversaw comprehensive website redesign process, utilising modern design principles and tools for improved functionality and aesthetics.
- Coordinated promotional strategies for school concerts, productions, recitals, masterclasses, and festivals, utilising social media platforms and community outreach.
- Created and scheduled diverse content across various social media platforms, utilising analytics tools to optimise audience interaction and reach.
- Employed SEO strategies and content management systems to create and distribute weekly newsletters and blog posts.
- Worked with teaching staff to discover new opportunities for promotion
- Oversaw event management duties, delivering memorable experiences for attendees.
- Enhanced brand awareness by devising creative promotional activities.
Marketing and Communications Manager
Guildhall School of Music and Drama
London
2019.01 - 2021.01
- Developed integrated marketing and communications strategies aimed at promoting school programmes, public performances, and institutional initiatives.
- Facilitated exceptional customer service to foster loyalty and repeat business.
- Fostered long-term audience development and elevated institutional profile through targeted outreach and relationship-building efforts.
- Developed targeted marketing campaigns to drive recruitment for undergraduate, postgraduate, and short-course programmes.
- Created impactful print, email, social, and web content to attract prospective students and enhance their engagement.
- Ensured accuracy and appeal of course information through collaboration with academic departments and admissions to enhance student engagement.
- Worked closely with graphic designers on visual elements of campaigns, ensuring alignment with overall branding strategy.
- Directed advertising campaigns, ensuring consistency across all platforms and mediums.
- Developed social media campaigns, resulting in significant increase in online presence and interactions.
- Analysed performance data for optimisation of future marketing initiatives leading to better outcomes over time.
Student Marketing Coordinator
Goldsmiths, University of London
London
2015.11 - 2019.01
- Led digital campaigns improving conversion and engagement
- Managed CRM campaign planning and segmentation
- Delivered prospectuses, content and brand campaigns
- Managed recruitment advertising budgets
- Led ambassador teams and high-profile campaigns
- Enhanced customer engagement with creative social media campaigns.
- Crafted persuasive copy for email campaigns improving open rates and click-throughs.
- Assisted in market research analysis for better understanding of target audience.
- Oversaw production of promotional materials, ensuring high-quality output.
- Analysed competitor activities for gaining strategic advantage in the marketplace.
Case Manager
Hobsons
London
2013.07 - 2015.11
- Facilitate outreach initiatives for prospective and current students to effectively engage with international students.
- Collaborated with marketing teams within faculty departments to identify strategies for targeting prospective students.
- Co-ordinated and managed online chat events for UK universities to enhance engagement and support for prospective students.
- Managed inbound calls and emails, providing comprehensive guidance to prospective students regarding course application processes, accommodation options, and visa procedures.
- Compiled comprehensive reports for UK universities based on specific student cohorts.
- Collected and analysed participant feedback to improve future delivery
- Collaborated with senior managers to devise innovative strategies that enhance conversion rates among international students.
- Facilitated training for new starters on protocols and systems encompassing Workforce CRM, Silverpop Connect, and Cisco.
Marketing & Programme Coordinator
BUNAC
London
2013.01 - 2013.12
- Designed and executed sales and marketing campaigns across email, social media, and web to enhance brand visibility.
- Develop programme content campaigns and presentations to deliver compelling narratives that resonate with target audiences.
- Improved programme efficiency by streamlining administrative processes.
Education
BA (Hons) - Mixed Media Fine Art
University of Westminster
London Certificate of Higher Education - Campaign Planning
Institute of Direct and Digital Marketing
LondonSkills
- Marketing campaign management
- Content & SEO Strategy
- Website optimisation
- Brand management
- Marketing Analytics & ROI Tracking
- Event promotion and management
- WordPress
- Mailchimp
- Team Leadership & Agency Management
- Graphic design (Canva)
- Copywriting
- Excel
- Digital content strategy
- Email marketing strategy
- CRM
- Social media platforms
- Photography
Key achievements
- Created and launched the school's social media channels, transforming digital presence and strengthening engagement with prospective parents and the local community.
- Introduced consistent content and campaigns that significantly improved visibility, parent engagement, and event turnout
- Delivered a whole-school rebrand across digital, print, and on-site materials, ensuring consistency and supporting increased admissions interest.
- Project-managed the redesign and launch of a new school website, improving user experience and significantly increasing enquiries and open-day registrations.
References
References available upon request.
Timeline
Marketing Manager
Babington House School
2021.01 - 2025.10
Marketing and Communications Manager
Guildhall School of Music and Drama
2019.01 - 2021.01
Student Marketing Coordinator
Goldsmiths, University of London
2015.11 - 2019.01
Case Manager
Hobsons
2013.07 - 2015.11
Marketing & Programme Coordinator
BUNAC
2013.01 - 2013.12
BA (Hons) - Mixed Media Fine Art
University of Westminster
Certificate of Higher Education - Campaign Planning
Institute of Direct and Digital Marketing