Oliver Malone

A results-driven Digital Marketing Degree Apprentice with expertise in Brand and Pricing Strategy at Bentley Motors. Skilled in developing innovative platforms to enhance the Bentley brand during its transition to electrification. Key achievements include creating research and pricing tools, operationalising brand strategy through a robust platform, and driving user engagement for insights tools. Proficient in leveraging data analytics and project management to deliver impactful results.

• Created competitor price monitoring dashboards to inform strategic pricing decisions.
• Owned and led the Brand Plan Platform project, enabling the input, monitoring, and analysis of sales and marketing activations to operationalise brand strategy.
• Developed and launched the Intelligence Centre, a research hub covering brand, customer, competitor, and market insights.
• Managed the Customer Insights App, enhancing access to valuable data across the organisation.
• Utilised tools such as Salesforce, Tableau, and Power BI to create dynamic, data-driven reports and dashboards.

During my placement in UK Sales & Aftersales Operations team, I was actively involved in sales forecasting, aftersales reporting, and marketing initiatives. My role required close collaboration with internal teams, data analysis, and process improvement to support business performance.

• Managed weekly sales forecast reports, ensuring accurate tracking of retailer performance.
• Assisted in monitoring monthly orders, comparing targets against actual performance.
• Supported tactical payment tracking, analysing payment targets and performance outcomes.
• Participated in quarterly roundtable discussions, providing analytical insights to support strategic decision-making.
• Helped update dashboards to enhance aftersales performance tracking.
• Improved the monthly forecasting process, creating a streamlined method for submitting forecast reports.
• Assisted in quarterly aftersales roundtable discussions, contributing insights and supporting key operational improvements.
• Conducted comprehensive audit of social media accounts and websites for UK and Middle East regions, identifying areas for improvement.
• Organised drive event as part of sales incentive program, contributing to increased customer engagement.
• BOOM & Business Objects – for data management and reporting.
• Salesforce/ORBIT – for CRM and sales analysis.
• Tableau – for visualisation and reporting of key metrics.
• Share Drive – for document management and collaboration.

This placement strengthened my data analysis, reporting, and project coordination skills while deepening my understanding of sales, aftersales, and marketing operations within automotive industry.

As a Digital Marketing Analyst within Bentley’s Central Team, I played a key role in global social media audits, content strategy, and pioneering digital initiatives. My responsibilities spanned social media management, creative collaboration, and leading Bentley’s entry into the NFT space, positioning the brand for future engagement with contemporary, digital-first consumers.

• Conducted a comprehensive audit of all Bentley social media accounts, including the central brand account and 239 global retailer accounts.
• Developed content improvement packs for retailers worldwide, providing strategic recommendations to enhance engagement and brand consistency.
• Strengthened Bentley’s digital presence by improving content quality and boosting social media engagement across multiple markets.
• Managed Bentley Motors’ official Instagram account, engaging with suppliers, creatives, and agencies to develop compelling content for an audience of 10 million followers.
• Created and refined copy and visual content, ensuring alignment with Bentley’s luxury brand identity.
• Led the development of Bentley’s first-ever NFT initiative, introducing the brand to a new, digitally-savvy audience in preparation for its transition to electrification.
• Spearheaded collaborations with external artists and consultants, overseeing the creation of digital assets with the design team.
• Secured buy-in from senior leadership by presenting the project to the Director and Board Members, successfully obtaining funding and internal approval.
• Built and managed an NFT-focused Discord community of 5,000 members, fostering engagement and anticipation around the project.
• Developed and maintained a microsite with 15,000 pre-registered users, creating a dedicated waiting list for NFT releases.
• Hootsuite – for social media management and scheduling.
• Discord – for community management and engagement.
• Adobe Premiere – for content creation and video editing.

This placement deepened my expertise in social media strategy, digital innovation, and brand engagement, equipping me with the skills to drive forward-thinking marketing initiatives in a luxury automotive setting.