Oliver Gladwell

decodifi is a UK based software development agency focused on digital transformation and AI.

- Drove outreach campaigns through cold calling, email, and social media to generate qualified leads and expand the sales pipeline.

- Utilised LinkedIn Sales Navigator to identify and engage high-potential prospects across tech, e-commerce, and service sectors.

- Initiated and nurtured prospect conversations, booking discovery calls and handing over warm leads to senior leadership for conversion.

- Worked alongside the Brand Ambition marketing team and Decodifi's product leads to align business development efforts with brand messaging and user needs.

- Represented Decodifi at networking events and tech events such as Quest Leeds, actively showcasing the company's product offering and building relationships with potential clients and partners.

Beyond Asset Management is a UK-based property management and lettings company, specialising in managing student and professional rental properties.

- Independently arranged and conducted engaging property viewings, presenting each property's unique features to align with prospective tenants' needs and preferences.

- Acted as the main point of contact for tenants throughout the lettings process, providing in-person support, handling inquiries, negotiating tenancy terms, and fostering strong client relationships.

- Applied persuasive sales techniques to highlight property benefits, overcome objections, and guide clients through decision-making with confidence and clarity.

- Gained valuable insight into the local rental market, tenant behavior, and key factors driving property choice—further strengthening my knowledge of the residential lettings and real estate sector.

- Collected and recorded applicant feedback, reporting to Property Managers/Landlords to support decision-making.

NowFuture™ is a direct-to-consumer wellness brand launched by Sapphiros backed by KKR.

- Successfully secured and launched sales partnerships with Amazon and Walmart, establishing a strong multi-channel presences.

- Designed and launched a bespoke Influencer Portal, onboarding relevant creators to boost brand awareness and generate authentic content.

- Launched various press releases by building partnerships with Yahoo Finance and PR Newswire

- Managed and created content for Instagram, developing and scheduling high-performing posts that drove engagement and follower growth.

- Coordinated the planning and distribution of NowFuture's official press release, gaining media coverage and enhancing public visibility.

- Worked frequently with executive team on various different extnernal marketing projects.

GoToKnow is a US-based direct to consumer diagnostics company.

Scaled weekly sales to five figures on Walmart by leveraging paid ads on Walmart and Facebook, achieving an 11% CTR and maintaining a CPC under $2.

- Built and optimised multi-channel sales funnels through Reddit, Facebook, and Instagram, driving consistent customer acquisition.

- Managed influencer partnerships on Instagram, creating referral systems that expanded brand reach and boosted conversions.

- Tracked, analysed, and optimised KPIs and performance metrics to ensure maximum campaign efficiency and ROI.

- Negotiated and closed sales with international wholesalers and major US retailers (e.g., Walmart and Target), expanding B2B growth opportunities.

- Developed sales and marketing experience driving value in both B2B and B2C digital channels.

- Learned directly from senior executives, deepening commercial and industry expertise, as well as receiving advice from various board members.

- Actively participated in key B2B meetings, streamlining sales funnels and fostering successful partnerships.

- Offered and accepted a year-long contract as Sales Specialist at GoToKnow following internship success.