Olia Galkina

Responsible for:

· Execution of strategy across e-commerce marketing channels: Affiliates, Connected TV, DOOH, Paid Social
· Ownership of the development and implementation of the full funnel EU/US media strategy, in collaboration with the marketing team, digital and media agency
· Analysis of weekly performance across e-commerce marketing channels, providing insight into key shifts in sessions and demand versus the week and year. Updating senior stakeholders and communicating strategic decisions and updates for the week to impact the business performance
· Management of agencies across affiliate, Display and Social channels, ensuring they are fully aligned with strategic priorities, targets and budget pacing
· Keeping up to date with industry developments across e-commerce marketing. Ensuring innovative new customer acquisition and awareness opportunities
· Working with the Marketing team to identify synergies across the teams to hit mutual business objectives
· Collaboration with PR on integrating paid and earned media and working on both micro and macro media partnerships.
· Contribution to accurate media budget forecasting and actualisation of the regional marketing budget in line with sales targets
· Development and implementation of the new above-the-line and below-the-line advertising campaigns that build brand equity, loyalty, and retention (i.e 360 Supplement Campaign, DOOH, etc)
· Optimisation of the performance of assets by providing data-based feedback and recommendations to ensure production of local assets are aligned with audience and platform needs. Working closely with the Design team to make sure we are hitting those goals
· Presentation the media strategy and PCAs to key brand stakeholders

• Main Co-ordinator of all communication and planning activity across paid media.
• Responsible for:
  - Driving day to day communications and for ownership of meeting agendas
  - Working closely with Account Director on implementing processes Roadmaps, delegating to AMs & AEs as appropriate.
  - Managing Account Managers
  - Gatekeeping SLAs & timelines with clients as well as partners, ensuring that pushback & chase up processes are robust
  - Utilisation of external teams as per the tasks laid out in the SOW and briefed out by AMs/AEs. Initial point of escalation for any task completion issues here.
  - Coordination of the Insight team and utilisation to maximum level as per the SOW
  - Budget planning & innovations rollout across Biddable Channels
  - Upskilling and providing training sessions for AMs & AEs in areas of insight writing, task management, technical paid social knowledge etc

Working on the EU Dyson Account, managing senior executive and executive to deliver best in class results

Key Responsibilities:

• Leading the planning, creation, and on-going management of Paid Social
• campaigns across ES, IT and Benelux
• Creating and leading the execution of development and testing plans including
• media owner betas where possible
• Preparing presentations and leading client calls and face to face meetings
• Working with the AD to devise campaign strategy and translate this into campaign delivery, Responsibilities:
• Developing paid social program strategies and analysis for Rolex on both a local and regional level (e.g., identifying target audience, geographic,timing/scheduling strategy)
• Overseeing budgeting process, creation of projections and allocation with internal account teams

Key Responsibilities:

• Developing paid social program strategies and analysis for clients on both a local. and regional level (e.g., identifying target audience, geographic, timing/scheduling strategy)

• Overseeing budgeting process, creation of projections and allocation with internal account teams

• Serving as day-to-day contact for mid-level clients and global counter-parts

• Contributing to client presentations and meetings, including presentation of data. and results

• Establishing practices to ensure both consistency in team-work, along with. flexibility

• Identify gaps/inefficiencies in a timely manner and create improved processes

• Growing best practice training to inspire knowledge sharing within immediate

team and outside

• Taking ownership of product strategy and testing

• Team Management and ensuring that the Executive/Senior Executive are effectively executing, developing and optimizing campaigns for added value

Key Responsibilities:

• Leading campaigns across social platforms (Facebook, Snapchat, Instagram,etc.) and Search (Google Ads, Apple Search, etc.)

• Building and updating optimization reports and recommend opportunities to improve campaigns which drive growth.

• Delivering results in line with client objectives and KPIs (customer acquisition and ROI).

• Building a testing framework.

Responsible for the full cycle management and execution of paid

social/programmatic media activity.

L'Oreal

Worked on all Luxe and PPD Brands supporting new product launches and GWP campaigns among others.

Main Tasks

• Development and execution of paid social marketing strategy on all L'Oreal

Luxe, PPD, and ACD brands.

• Activation of the campaigns (on Facebook/Instagram, Snapchat, Pinterest,

Twitter, and TikTok)

• Day to day relationship management between stakeholders and partners

• Weekly reporting and client calls on campaign performance and optimizations

• Contribution to the development of L'Oreal overall 'golden rules' for all paid

social campaigns across main social media channels

• Development of internal best practice guides

• Implementation of innovation for Luxe Brands

NBCUniversal

Worked in the New Media division of NBCUniversal , supporting movie releases across digital channels with the paid social and programmatic activities across EMEA, APAC, and North America

Google Ads and Google My Business

Main Tasks:

• Day to day management of the Delhi team hub

• Pacing and optimizations of ‘always on' campaigns

• Activation of B2B ads on all relevant channels (including Facebook/Instagram,

Twitter, Zing ,and LinkedIn)

• Weekly reporting on the campaign performance using on the platform and

floodlight data