Olga Marincina
London,UK
Summary
Top performing Retail Manager with a proven track record of success in increasing sales, profit for premium and luxury retailers. Excels in team building, leadership , training and motivation utilising passion for customers service, entrepreneurial flair and a strategic detail-oriented mindset. Adapts rapidly to new position, quickly learning unique business intricacies, concepts, personalities and objectives, expertly prioritising concurrent tasks and managing high volume demands.
Overview
9
9
years of professional experience
Work History
Boutique Director
Maison Michel Paris (Chanel Metiers D'art)
London Mayfair, LND
07.2024 - Current
- Maintained visually appealing store front that attracted foot traffic into store.
- Liaised with Chanel visual merchandisers Team for consistent brand representation across all displays in shop.
- Participating in seasonal buying sessions at Paris show room.
- Collaborating on joint events with Chanel for Royal Ascot.
- Working closely with PR agencies and fashion magazines: loaning pieces for photo shooting and celebrities' fitting.
- Organizing store events for VIC's customers involving Paris Atelier displays.
- Managed boutique inventory and sales report for optimal stock levels and variety.
- Bespoke and semi-measure expert appointments for clients including virtual appointment for International customers.
General Manager
Frame Flagship
London Marylebone, England
08.2022 - 05.2024
- Managed launch of successful store.
- Recruited and trained personnel, building high-performing team of top talent.
- Empowered staff members to contribute to continuous improvement, quality and growth of new store clientele.
- Monitored stock levels, worked closely with Women's and Men's buying teams to insure having in stock styles and volume needed to satisfy local customers' needs and maximise sales.
- Replenished sales floor and display merchandise to produce optimum sales opportunities.
- Increased ADT by promoting building whole outfits and encouraging team to sell styles from back.
- Analysed daily and weekly sales results and maintained ongoing, productive dialogue with area manager and peers on sales performance.
- Built brand loyalty by promoting company loyalty schemes, hosting events and engaging with repeat customers.
Store Manager
Me+Em
London Chelsea
01.2018 - 08.2022
- Managed launch of successful store
- Recruiting and training customer-focussed team
- Driving sales to ensure store KPI's are achieved
- Stock control and merchandising
- HR and administrative duties
- Conducting regular reviews with team
- Building long term relationship with local customers and businesses
- Daily and weekly reporting to HQ, monthly product feedbacks
- Led and motivated sales teams to consistently meet and exceed monthly sales goals.
Assistant Concession Manager
Maje Harvey Nichols
London
07.2016 - 12.2017
- Working with Manager to improve operations, sales and profitability
- Motivating and sustaining positive work environment
- Training and Staff developing
- Assisting customers with their questions, problems and complaints
- Daily, weekly, monthly and year basis reporting KPI
- Managing promotional and seasonal merchandise
- Stock controlling and Payroll processing
- HR and administrative duties
- CRM such as monitoring customer satisfaction, improving customer service, interacting with existing customers and recruiting new, promoting company product
- Established cooperation with Personal Shoppers
- Maximised revenue by strategic upselling customers items, increasing sales where possible
- Consistently archived monthly sales target by 10%-20%
Client advisor
Gucci
London, Sloane Street
04.2016 - 07.2016
- Performed by creating engaging and emotional client experience, offering best service and welcoming technics.
- Proactively engaging and establishing strong relationships with clients, uncover purchase motivations by asking open questions and listening to clients.
- Selecting right products to client needs and benefits. Upselling and cross-selling using appropriate sales techniques. Continuously achieving individual sales plan by 10-15%
Sales Associate
Agnona Harrods Ermenegildo Zegna Group
London, City of London
10.2015 - 07.2016
- Providing high quality service for customers including advising, styling and product presenting
- Focusing on creating customer loyalty to achieve sales objectives
- Dealing with stock, deliveries and transfers between stores when requested by customer
- Daily evening reporting if making closing shift
- Maintaining of VM Shop Floor Standards
- Provided excellent sales services by offering bespoke product advice to meet exact customers needs
Education
NVQ Level 1 - Fashion Buying and Merchandising
UAL
London04.2016
University Degree - Economics
Russian Plekhanov Academy of Economics
Moscow05.2011
Skills
- Two successful Stores Launch
- Store Management
- Entrepreneurial Mindset
- People focused; using their soft skills to influence and bring team together
- Sales operations
- KPI Management
- Sales Analysis/Forecasting
- Well-honed communication and customer service skills
- Ability to work positively with others
- Logical, passionate and determine when approaching problems
- Visual Merchandising
Languages
Russian, English
Native language
Italian
Elementary
A2
Key Achievements
MAISON MICHEL PARIS
- Improved conversion rate by 20%
- End of season returns to WH was reduced thanks to efficient buying
- Established successful partnership with local Bridal salons and other retailers offering outfits for special events.
FRAME
- Managed the launch of the successful Flagship on Marylebone High Street exceeding sales target in month 1 by 150%
- Built Men's RTW business with 12% contribution into business for year 1 align to existing and well known on the market US Frame stores
- Achieved 25% of Men's business contribution in year 2
- Highest UPT amongst all Frame stores globally
ME+EM
- Launched a successful Store, exceeding sales target in financial year by +35% pre lockdown year and +55% post lockdown year
- Team development to Supervisor position, ASM, SM
- Built strong local community through communication and organising Store Events
- Won "Best VM" award between stores (3 times)
MAJE Harvey Nichols
- Achieved 50% stock loss reduction
- Exceeded financial year sales target by +20%
- Won HN award "Most organised stockroom"
Timeline
Boutique Director
Maison Michel Paris (Chanel Metiers D'art)
07.2024 - Current
General Manager
Frame Flagship
08.2022 - 05.2024
Store Manager
Me+Em
01.2018 - 08.2022
Assistant Concession Manager
Maje Harvey Nichols
07.2016 - 12.2017
Client advisor
Gucci
04.2016 - 07.2016
Sales Associate
Agnona Harrods Ermenegildo Zegna Group
10.2015 - 07.2016
NVQ Level 1 - Fashion Buying and Merchandising
UAL
University Degree - Economics
Russian Plekhanov Academy of Economics
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