Olga Kamnieva

• Took responsibility for the development and implementation of marketing strategies for all company brands in Ukraine.
• Planned and implemented integrated multi-channel marketing activities and campaigns, including social media, digital, and external events (international and national conferences, sales and marketing trainings for team).
• Leveraged comprehensive marketing research and customer insights to successfully implement new formulas and enhance existing brand campaigns.
• Collaborated closely with the team to develop brand plans, POS materials, target segmentation, marketing analytics and audience profiles.
• Collaborated closely with the team on the creation of the marketing materials, from led banner stands to hard copy brochures and case studies.
• Built and maintained productive relationships with colleagues, customers, Key Opinion Leaders, and stakeholders.
• Managed marketing budgets and allocated resources effectively.

Key Achievements:

• Implemented completely new strategies that led to 20% increase in annual portfolio sales.
• Developed competitive launches and a new department - cosmetology.
• Created a strong team of product managers.
• Developed new digital channels, including an online store, social media, and 2 medical channels for doctors on Telegram.

• Took responsibility for the business success of 3 cosmetology portfolio (Bioformula, Italfarmacia, Skeyndor).
• Led, managed, support, and developed the marketing team including Brand Managers, Digital Executive and Clinical Trainers.
• Established budgets for programme activities and controlled expenditure to meet targets.

Key achievements:

• 17-22% increase in sales in 3 portfolios.
• Established work with the new national and international KOL with the launch of the annual project.

• Took responsibility for neurology and traumatology brands. Organised marketing plans and programmes to best support business growth and development.

Key achievements:

• Created a new website for the company (www.farmlyga.lt).
• Achieved rapid success in the brand Tionex launch strategy, reaching 100% of the plan and leading among competitors.
• Achieved a 20% sales growth for brand Artrida and a 19% growth for brand Milixol.
• Established cooperation with 5 national Key Opinion Leaders (KOLs) in neurology and traumatology.
• Fully developed the first channel for neurologists in Ukraine on the Telegram platform.
• Successful launch (Tionex), rapid growth to leadership among competitors.

• Developed marketing strategy for portfolio - Diprospan (Merck & Co, MSD), Osteopro, Hyalgan, Hymovis (Fidia), Nexium (Astra Zeneca), Hi-tissue SVF.
• Led and gained approval for brand marketing activity and promotions through internal and international review processes, ensuring compliance with brand guidelines, regulatory affairs, and legal requirements.
• Created communication tasks and campaign books, and conducted trainings for Medical Representatives (MRs).
• Developed and conducted research, communicated with Key Opinion Leaders (KOLs), and maintained a specialized medical internet application.
• Participated in international congresses.

Key achievements:

• Hyalgan: Successfully executed prelaunch activities achieving 100% of the plan in the 1st quarter without additional tools. Implemented the first social project in Ukraine among hyaluronic acid, resulting in TOP1 among competitors.
• Diprospan®: Implemented a new competitive strategy, maintaining leadership positions .

• Developed an effective territory sales strategy to drive growth.
• Delivered annual sales targets as well as other key performance objectives.
• Built strong relationships with doctors and pharmacists.
• Conducted local conferences, focus groups, and training for clinical staff.
• Coached Medical Representatives (MRs).