Olena Novikova

As SEO Specialist worked with e-commerce companies’ websites (up to 50,000 pages).

Responsibilities:

On-site

• Collected and clustered keywords, created semantic core.
• Optimised website metadata, including titles, descriptions, and keywords.
• Conversion rate optimisation.
• Conducted technical SEO audits, fix issues.
• Work on conversion rate optimisation (CRO) to turn organic traffic into sales.
• Liaised with copywriters (prepared content outline for copy).
• Tracked and analysed website performance using GA4, Search Console, Ahrefs, SeRanking.

Copywriting

• Updated and maintained website content using WordPress, OpenCart, Shopify, Prom.ua (ukrainian Shopify) content management systems.
• Created unique listings, texts for category page descriptions, and articles for blogs.

Off-site

• Link building.

Outcomes: Unique users to online crafting shop Kraftstore increased by 60%, sales increased by 200% in 6 months. The site was ranked in the top 10 on Google for the top search keyword “buy arts and crafts in Ukraine” (links provided in Website&Socials bit).

Unique users to Mednova medical equipment increased by 20%, sales increased by 30% in 6 months (links provided in Website&Socials bit).

• Types of website worked with:

- Online shop of gifts, goods for needlework and packaging

- Online shop of pet products
- Online shop of medical equipment
- Site for sale and installation of windows, balconies, shutters and blinds
- Online shop of clothes
- Site for booking bus tickets

As SMM-manager created a publication plan, wrote texts for posts, compiled tasks for visual and video content, posted content, and analysed statistics for the Facebook group Agromoda Ukraine (manufacturer of work uniform).

Outcomes. The group grew by 1,000 subscribers in 9 months, and 4 companies became clients (B2B).

Unfortunately, the group and all of its content have been deleted by the owners.

• Performed keyword research, semantic core, clustering.
• Developed content strategies.
• Placed meta tags, created and implemented internal linking.
• Drafted terms of reference for copywriters to guide content creation.
• Arranged content layout for website pages (Wordpress).
• Based on this data, created a structure for 15 websites - reviews for online casino players. Geo locations: UK, India, Brazil, Iran, Czech Republic, South Africa, Ukraine, Kazakhstan and so on.
• Created visual content, prepared websites for launch.
• Delivered KPI reports.

Outcomes: New sites went to top 20 Google in 4 months, top 10 Google in 6 months. We have been able to drive up to 20 new players per month to the casino for each site (links provided in Website&Socials bit).

• Developed and created a plan with the structure of a regional news website from scratch.
• Carried out the primary SEO optimisation.
• Organised news content and checked for correct format and facts.
• Analysed and edited press releases for synthesis and inclusion in articles.
• Liaised with editors to review story ideas and develop media strategy.
• Covered breaking news by responding quickly to alerts and providing up-to-the-minute information.
• Maintained a relationship of trust with each source and carefully protected their identity.
• Wrote and edited information and research to develop news stories.

Outcomes: In the first year, the site was in the top 15 Google search results in the region. Unique users of the site up to 20,000 per month (link provided in Website&Socials bit).

• Researched and communicated with clients and advertisers.
• Worked with a group of copywriters and programmers with the aim of creating and developing functional company websites.
• Developed tasks for contractors for SEO optimisation and website content strategy.
• Mentored staff to complete projects.
• Planned and organised the filming of the company's advertising videos; set tasks for cameramen and video editors, supervised the execution process.
• Coordinate project timelines, meeting agendas and next steps to move cross-functional projects forward.

Outcomes: Two of the company's four websites ranked in the top 15 Google search results for ‘self-development books’ and ‘order team building training in Ukraine.’ Two new clients approached the company with a request to create training programmes for their regional businesses.

• Daily event and personal monitoring and analysis of Kharkiv and all-Ukrainian political and news online media, development of action plans and media monitoring.
• Identified potential risks and opportunities to develop mitigation plans and refine cases.

• Edited, wrote and distributed media advisories and press releases with appropriate tone and voice.
• Edited and created content for the party website.
• Organised PR events, press conferences of leaders and party organisation managers.
• Liaised with local journalists and ensured that information about the party was presented correctly and accurately.
• Monitored press coverage of the party and compiled reports for party leaders.

• Proofread print-related materials, highlighting errors and issues using industry-recognised symbols (UA-RU).
• Corrected grammar, spelling and typographical errors and flagged inconsistencies in content and format.
• Verified the accuracy of logos, trademarks and industry-specific terms and performed extensive fact-checking.
• Looked for formatting inconsistencies and other non-grammatical issues that could affect the quality of the final work.