Social media & Marketing specialist with hands of experience across digital campaigns, audience engagement and content strategy. Experienced in developing organic and paid strategies, optimising content for multiple social media platforms such as TikTok, Instagram, Twitter and YouTube. Passionate about storytelling, viral trends and using data insights to enhance social performance.
Overview
2026
2026
years of professional experience
2023
2023
years of post-secondary education
Work history
Concessions Operations Supervisor
Delaware North (Wembley Stadium)
11.2022 - Current
Operational oversight ensuring the concessions department is maintained efficiently during event days and day-to-day operations, while also successfully managing back-to-back events. smoothly during events and daily operations.
Monitoring sales and revenue reports to manage budgets and cost control month by month. data and managed budgets to track performance and control cost
Involved in implementing RTS (Real-Time Sales), improving the accuracy of sales and inventory tracking across multiple sites. Involved in implementing RTS to improve sales and inventory accuracy, while pulling reports to monitor stock movement and performance across various locations within the stadium.
Key Achievements:
- Managed to achieve record-breaking revenue for Delaware North, generating over a million in a single night
- Contributed to the highest general increase in overall revenue per event through upselling strategies and better product placement.
- Was recognised by senior management for maintaining operational standards and staff morale during large scale events hosting over 80,000 attendees.
Social media and Digital Marketing- (Freelance work)
1WAY Events
Created engaging content (live event updates, behind-the-scenes, fan activations).
Managed TikTok and Instagram channels, driving consistent audience growth and higher engagement.
Analysed campaign performance and suggested improvements to boost fan interaction.
Utilised social analytics tools (Google, Analytics, Meta Ads, Twitter Ads) to track performance
Key achievements:
- Part of a team the produced high performing social media campaigns that contributed in 20% rise in event ticket sales
- Captured and edited video content for live events that generated over 100k combined views across platforms
- Managed to collaborate with partners and brands to deliver sponsored activations, expanding the events online reach to new audiences
Customer Success Specialist
To Good To Go
09.2021 - 12.2022
Resolved complex customer queries efficiently via email and live chat ensuring a seamless and professional customer experience.
Delivered tailored onboarding and training session to drive product adoption and improve customer engagement.
Conducted root cause analysis of recurring issues, collaborating with internal teams to implement long term solutions.
Monitored customer satisfaction metrics using locker and excel generating insights to enhance retention and support strategies.
Key achievements:
- Reduced partner churn through data driven retention strategies and proactive risk mitigation.
- Led process improvement initiatives enhancing efficiency and customer satisfaction by optimising workflows.
Education
BA Honours - Media and Communications
De Montfort University
Skills
Digital Campaign planning and Execution
Customer feedback Analysis & strategic decision making
Personal assistant / Lead patient Coordinator/Head receptionist at Elleven Dental Private Clinic, Harley StreetPersonal assistant / Lead patient Coordinator/Head receptionist at Elleven Dental Private Clinic, Harley Street