Olatilewa Olufote

· Identify and capitalize on opportunities and develop and execute effective marketing strategies.

· Creating specifications and content appropriate for the brand's customer personas.

· Gathering information on competitor activity.

· Determine the most effective media mix to reach target audience and developing benchmarks to measure the effectiveness of campaigns.

· Identify new business opportunities to achieve revenue goals.

· Examine customer demands, preferences and to create new marketing strategies.

· Utilize campaign measurement, web analytics, and other software or tools to pull campaign data.

· Responsible for the development and implementation of email campaigns.

• Conducted advanced market and competitive analysis, highlighting opportunities andtrends
• Tasked with campaign development and management using various digital technologies for social media campaigns and lead generation
• Worked on development of Google ads content and YouTube videos, while unifyingbrand message and voice to synchronize content with traditional advertising
• Strategizing content pillars and sub pillars
• Set campaign acquisition goals, assess performance and make-real-time adjustments based on business insights and results
• Charged with the development of dynamic and mobile friendly newsletters, web forms, surveys, AB testing, and generate customised reports.

• Conducted daily reporting and monitoring of KPIs
• Conceptualised, produced, and expedited newsletters
• Responsible for graphic designs, development of promotional emails, and assisted withvideo and image content for marketing channels
• Supported marketing manager with implementation of campaigns.