Olamide Egbayelo

• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with three key accounts.
• Achieved client vision and marketing objectives by collaborating with various departments.
• Directed marketing plans for 3+ clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
• Established and managed relationships with external data providers and research vendors.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.

• Used strong interpersonal communication skills to convey information to others.
• Assisted with planning and implementing media strategies for special events and programs.
• Supported engaging, fun, and smooth-running of live events by helping with organization and planning as Production Manager.
• Improved relationships between church and community by participating in family outreach initiatives.
• Collaborated with cross-functional teams to develop and implement brand and media research strategies for church
• Created and live content updates on Instagram stories for special events
• Design social media policy document and created workflow process that enable volunteer and serve in church's media and production units
• Managed visual display on live content over 50 church services using presenter pro software.

Boosted talent marketplace with targeted marketing and user support.

Crafted Go-To-Market strategies, optimized talent profiles, and ignited growth through social media, paid ads, and content creation. Helped 100+ talents land freelancing gigs through personalized coaching and resume revamp.

Key Achievements

• Worked with product and marketing team on Go-To-Market strategy for organization's talent marketplace mobile and web apps
• Successfully generated over 100 industry write-ups and contributed articles to position product and brand as market leader
• Studied mobile and web products, performed audience research and implemented benefits for users
• Developed effective marketing strategies and plans and worked with design, acquisition and other teams to promote products.
• Followed and analyzed market trends to position products and developed product marketing strategies for organization's web and mobile apps.
• Conducted market & competitive research and developed effective digital marketing strategies to connect talents to global clients effectively.
• Created social media content, ad copies, and articles and also set up paid advertising (Google, Facebook, LinkedIn)
• Handled customer queries on Google Play Store with engineering team.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
• Developed strategy and managed market communications that drove product demand
• Created product positioning and messaging to differentiate products in market and expand visibility
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Led $500k projects that exceeded targets, built thriving online communities, and championed digital rights through impactful campaigns. Trained over 500 advocacy organizations and youth in job-ready social media skills, boosting careers and communities across Nigeria.

Key Achievements

• Led online implementation of $500K Rockefeller Foundation funded digital jobs project, exceeding expectations with 18+ million social media reach and driving 3,000+ youth skills registrations in underserved communities.
• Built and sustained Paradigm Initiative's digital presence, crafting strategy used for 8+ years and growing followers by 500% (Twitter), 1,000% (Facebook), and 2,000% (Instagram).
• Championed digital rights by managing communications and engagement for Facebook & Google-supported Digital Rights and Freedom Bill.
• Consistently exceeded goals and fostered audience engagement for major events like TENT, Google Internet Freedom Forum, and Microsoft Tech4Good day.
• Developed and delivered social media curriculum, equipping 50+ underprivileged youth in Lagos with job-ready skills and launching successful careers.
• Trained 350 non-profit organizations and 160 youths on social media usage for advocacy and personal development.
• Provided support to marketing initiatives by producing creative content and copywriting
• Executed digital campaigns to improve brand awareness and online presence
• Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
• Analyzed data to uncover insights and identify key opportunities to inform strategic decisions

• Led $500k projects that exceeded targets, built thriving online communities, and championed digital rights through impactful campaigns
• Trained over 500 advocacy organizations and youth in job-ready social media skills, boosting careers and communities across Nigeria.
• Analyzed market data to inform strategic decisions.
• Evaluated program effectiveness to determine return on investment.
• Authored fresh and engaging press releases and prepared complete press kits.
• Developed communications strategies to drive forward progress in public relations.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Continually maintained and improved company's reputation and positive image in markets served.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Optimized email campaigns to increase open and click-through rates.

• Led $ 400k public health and policy change campaign in Nigeria that generated exponential online growth and citizen action
• Built large Twitter and Facebook communities, drove over petition signatures, and contributed to passing two tobacco control laws that could save up to 180 million lives.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Increased customer engagement through social media.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Designed and implemented social media strategies to align with business goals.
• Analyzed and reported social media and online marketing campaign results.

• Contributed to first artist Google Hangout in Nigeria, generating significant buzz
• Revamped company website and blog to keep audiences engaged.
• Researched, refined, analyzed, summarized and made use of relevant information in preparation of communications.
• Worked under direction of communications lead and assisted in proactively generating communication to build and reinforce communication strategies.
• Contributed to strategic planning sessions with sales teams to drive promotional success via communication.
• Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
• Managed 10+ clients social media accounts and implemented targeted campaigns with over 20 million cumulative reach and impressions