Oksana Peace
London,Islington
Summary
Enthusiastic and passionate wine professional with extensive experience in sales, sourcing and wine education. Proven track record of building connections with customers through storytelling and quality product offerings. Adept at adapting to diverse environments and fostering teamwork to achieve collective goals. Excited to leverage entrepreneurial spirit, wine knowledge, personable customer-centric approach to drive sales for a progressive wine company committed to high quality and origin.
Overview
25
25
years of professional experience
Work history
Wine Buyer and Head of Sales
High Ground
London, Islington
08.2021 - Current
- Curated a selection of ethical and sustainable wines from various regions, focusing on taste balance and current trends.
- Worked with 5 wholesale wine suppliers.
- Organised over 40 ticketed wine tasting events and masterclasses bi-monthly fostering deeper appreciation of wine among customers.
- Provided personalised advice to customers, catering to budget and occasion needs while fostering engaging relationships.
- Trained staff and monitored sales performance to enhance overall wine knowledge of the team and customer satisfaction.
- Created weekly-changing wine menus for wine service.
- Offered pre-booked personal wine shopping experiences.
- Create engaging content on social media.
- Built enduring client relationships, ensuring repeat business.
Wine/Spirits Buyer
Whole Foods Market
London, Fulham
03.2018 - 08.2019
- Developed deep understanding of Whole Foods wine stock
- Managed inventory for 700 wine lines and 80 spirits, ensuring timely and accurate order fulfillment
- Drove sales by facilitating marketing and promotional campaigns
- Achieved 200% increase in wine sales through strategic merchandising and expansion of product range
- Within 6 months achieved the recognition of the "Top performing wine department in Whole Foods Market Europe".
- Coordinated with warehouse staff; ensured correct storage of goods.
- Streamlined inventory control with regular stock checks and updates.
- Analysed market trends to anticipate product demand.
- Evaluated product performance regularly; ensured alignment with business needs.
- Organised "Meet the Wine Buyer" events to enhance customer engagement and drive sales
Owner/Founder
Electric Coffee Co
London, Ealing
12.2006 - 01.2018
- Launched a successful coffee business, including two coffee shops and a wholesale operation, establishing a reputable business
- Pioneered the independent speciality coffee scene in London, transforming a failing cafe into a local hub
- Resolved conflicts professionally amongst staff members or customers, maintaining a harmonious work environment.
- Conducted regular performance reviews for the team development and progress tracking.
- Led team meetings to foster open communication and collaboration.
- Streamlined operations for improved efficiency and productivity.
- Coordinated special events, enhancing brand awareness in the local community.
- Managed daily operations, ensuring smooth running of the business.
- Delegated tasks effectively amongst staff members, promoting teamwork.
- Delivered high standards of service by training all staff members thoroughly.
Client Service Director
Creative Advertising and Events Agency KARS
Kyiv, Ukraine
01.2003 - 10.2006
- Successful positioning of the agency in an extremely competitive market via highly personalised service, creative approach, faster performance and implementation of high profile clients' targets
- Held client facing role with key accounts: Kraft Foods, Eurovision Song Contest, British American Tobacco, Wrigley Ukraine, Ukrainian Fashion Week, Mitsubishi, Seat, MTV Exit
- Evaluated, structured and managed recourses for efficient result-driven delivery
- Had personal responsibility for all pitches, managed 70% of all projects.
PR Manager
Eurocar (Official Importer of Skoda and AUDI)
Kyiv, Ukraine
02.2001 - 01.2003
- Supported public relations initiatives to promote positive perception of Ukraine's first Skoda factory.
- Assisted in crisis management activities to mitigate potential harm to organisational reputation.
- Contributed to the successful launch of Seat in Ukraine.
Education
WSET Level 2 Award in Wine and Spirits
WSET Level 3 Award in Wine
Masters in Philology, field Translator-Interpreter -
Kyiv State Linguistic University
Kyiv, UkraineSkills
- Client engagement and relationship building
- Wine knowledge and passion
- Business acumen
- Inbuilt adaptability
- Event planning and execution
- Communication and interpersonal skills
- Team collaboration and individual contribution
Websites
Languages
English
Fluent
Russian
Fluent
Ukrainian
Fluent
References
References available upon request.
Timeline
Wine Buyer and Head of Sales
High Ground
08.2021 - Current
Wine/Spirits Buyer
Whole Foods Market
03.2018 - 08.2019
Owner/Founder
Electric Coffee Co
12.2006 - 01.2018
Client Service Director
Creative Advertising and Events Agency KARS
01.2003 - 10.2006
PR Manager
Eurocar (Official Importer of Skoda and AUDI)
02.2001 - 01.2003
WSET Level 2 Award in Wine and Spirits
WSET Level 3 Award in Wine
Masters in Philology, field Translator-Interpreter -
Kyiv State Linguistic University