
Influencer Marketing and Talent Partnerships professional with 8+ years' experience delivering creator-led campaigns across leading influencer, social and talent management agencies.
Experienced in managing influencer partnerships from creator sourcing and outreach through contract negotiation, briefing, content approvals, campaign delivery and post-campaign reporting. Strong background building relationships with creators, brands, agencies and internal stakeholders to execute successful campaigns across TikTok, Instagram, YouTube and emerging social platforms.
Proven ability to manage multiple campaigns simultaneously, identify partnership opportunities, negotiate commercial agreements and support both client and creator objectives. Experienced working within fast-paced agency environments including N2O, M&C Saatchi Social, and Billion Dollar Boy.
• Manage and develop a roster of UK and international creators including Maja Malnar, Hazel Choi, Yasmin Tibes, Sarah Gracce, Sallyha Din and Natasha Lu.
• Lead brand partnership negotiations with leading brands and agencies, securing commercial opportunities aligned with creator positioning and long-term growth objectives.
• Source, negotiate and deliver influencer marketing campaigns from initial outreach through to contracting, briefing, content approvals and campaign completion.
• Oversee commercial agreements, deliverables, usage rights and campaign compliance across multiple creator partnerships.
• Develop tailored growth strategies, commercial positioning and pricing frameworks for creators to maximise partnership opportunities and revenue potential.
• Build and maintain strong relationships with brands, agencies and industry stakeholders to drive new business opportunities.
• Represent E-Idols and creator talent at industry events, brand meetings and activations, strengthening relationships and identifying partnership opportunities.
• Lead influencer and creator partnerships across integrated marketing campaigns, managing activity from talent sourcing through to campaign delivery and reporting.
• Manage creator negotiations, contracts, briefing processes and campaign logistics, ensuring successful delivery against client objectives and timelines.
• Build and maintain strong relationships with creators, talent representatives, brands and agency stakeholders.
• Identify and secure new partnership opportunities through proactive outreach, networking and relationship development.
• Collaborate with social, creative and strategy teams to ensure influencer activity aligns with wider campaign objectives and cultural trends.
• Monitor campaign performance, analyse results and provide actionable insights and recommendations to improve future campaign effectiveness.
• Support talent growth strategies through creator development, partnership opportunities and long-term relationship management.
• Stay ahead of platform developments, creator trends and emerging social behaviours to inform campaign planning and recommendations.
• Managed a roster of digital creators, overseeing partnership opportunities, commercial negotiations and career development planning.
• Delivered end-to-end influencer campaigns, including talent identification, outreach, contracting, briefing, content review and post-campaign reporting.
• Acted as the primary point of contact between creators, brands and agencies, ensuring smooth communication throughout campaign delivery.
• Negotiated commercial partnerships and secured new business opportunities through proactive brand and agency outreach.
• Produced campaign performance reports, analysing engagement, reach and ROI against client KPIs.
• Worked closely with social and content teams to ensure creator output reflected platform best practices, emerging trends and audience behaviours.
• Built and maintained long-term relationships with brands, agencies and talent representatives to support ongoing partnership growth.
• Delivered influencer campaign support across multiple client accounts, ensuring campaigns were executed efficiently and to brief.
• Managed creator discovery, outreach, negotiations and content review processes to support campaign objectives.
• Produced campaign performance reports, tracking key deliverables and communicating results to clients and internal stakeholders.
• Coordinated creator payments, contracts and campaign documentation while maintaining strong attention to detail.
• Built and maintained relationships with influencers, talent representatives and agency partners.
• Monitored campaign performance against client objectives and provided recommendations for optimisation.
• Supported campaign planning, creator management and partnership delivery across a range of social-first campaigns.
• Supported the planning and delivery of influencer marketing campaigns for agency clients.
• Conducted influencer research and recommendations based on campaign objectives, audience demographics and creator suitability.
• Assisted with influencer outreach, negotiations, contracting and campaign administration.
• Managed campaign timelines, status reports, meetings and project documentation to support successful delivery.
• Collaborated with account, creative and strategy teams to develop influencer-led campaign solutions.
• Built relationships with influencers, suppliers and stakeholders throughout campaign execution.
• Contributed to post-campaign reporting and performance analysis.
• Supported talent management and influencer partnership activity across the Studio71 creator roster.
• Maintained creator media kits, campaign documentation, reporting materials and partnership records.
• Coordinated creator communications, scheduling, meetings and campaign logistics.
• Assisted with talent outreach, partnership administration and creator support activities.
• Produced presentations, campaign materials and commercial documents for internal teams and external partners.
• Supported influencer campaign delivery through effective organisation, stakeholder management and operational coordination.
• Worked closely with talent, brands and internal teams to ensure campaigns and partnerships were executed successfully.