Ogechi Ofoegbu
London,Greater London
Summary
An accomplished professional with 7 years extensive expertise in Influencer Marketing, talent management, project management, and content creation. Demonstrated proficiency in talent management, video editing, and social media marketing. Adept at influencer marketing, brand experience, and retail marketing. Skilled in data analytics, reporting, logistics and operations, with a strong command of the Microsoft Office suite. Proven ability to handle crises effectively while maintaining critical evaluation and time efficiency. Excellent interpersonal communication skills combined with cultural awareness and customer service excellence.
Overview
6
6
years of professional experience
10
10
years of post-secondary education
Work History
Influencer Manager
N2O
Maidenhead, Windsor and Maidenhead
03.2024 - Current
- Securing new business opportunities with successful networking events.
- Managing a roster of digital talent as well as scout and sign new talent.
- Manages deliverables and terms for partnerships, including but not limited to fee negotiation, drafting, reviewing and executing contract terms, briefing talent and seeing through campaign deliverables.
- Proactively outreaching for partnerships in the digital space for clients - approaching brands and/or agencies to generate new relationships on behalf of talent.
- Strategise and plan with talent, supporting their career development as well as roster retention
Respond promptly to inbound enquiries, sharing media kits and rate cards. - Attending meetings with agencies, pitching the entire digital roster.
- Developed a strong network of industry and brand relationships.
- Reach and exceed talent revenue targets to ensure the success and growth of the division.
- Work with Social Team to ensure social strategies are optimising current algorithm changes and social trends.
- Create and edit content: and providing feedback and guidance to the content creators on their work.
- Staying up to date on industry trends in content creation and marketing in order to feed into the company's content strategy.
- Track and report on campaigns; identifying learnings and making suggestions to achieve higher ROI on KPIs
Talent Manager
Onyx Agency
London
06.2023 - 03.2024
- Manage the end-to-end influencer campaign experience for clients; from initial search and outreach through to contract negotiation and briefing, to end-of-campaign reporting
- Manage day-to-day communications between influencers and the Company, keeping clients abreast of all updates
- Create content schedules and produce various formats of social media content where required
- Create and provide campaign performance reports and ensure they are shared and communicated well to the client, including: tracking and reporting impressions, engagements and reports
- Ensure performance is monitored closely against client goals and deliver status reports on campaigns
- Communicate the progress of monthly/quarterly goals to internal and external team members, including the ability to incorporate feedback and adjust plans accordingly
- Effectively carry out creator-related activities, such as discovery, outreach, negotiations, and content reviews, as well as managing payments, legal and contractual agreements
- Co-ordinate micro-content-related meetings such as kick-offs, brainstorms and deliverables reviews
- Build strong relationships with social media influencers and their agencies
- Proactively and creatively identify and solve issues with clients or content creators and maintain a high level of comfort in presenting, mediating and solving client/creator issues
- Unless prevented by Incapacity, devote the whole of your time, attention and abilities to our business, the Company and the business of any Group Company (should we create one) of which you are an officer or consultant
- Diligently exercise such powers and perform such duties as we may from time to time assign to you together, where applicable, with such person or persons as we may appoint to act jointly with you
- Comply with all reasonable and lawful directions
- Promptly make such reports to CEO in connection with our or any Group Company's affairs on such matters and at such times as are reasonably required
- Report your own wrongdoing and any wrongdoing or proposed wrongdoing of any other employee or director of the Company or of any Group Company to the Board immediately on becoming aware of it
- Use your best endeavours to promote, protect, develop and extend our business and the business of any Group Company
Talent Manager
The Blogger Agent
London
04.2022 - 01.2023
- Fostered positive relationships with industry partners for access to promising new talent.
- Supported talents during challenging periods in their careers; provided guidance, emotional support.
- Management of set number of talents.
- Generate new relationships with talents' and employers desired brands
- Negotiate Deals
- Drive repeat business
- Frequently be in attendance of meetings, shoots and events whereby requested by the Employer.
- Scout additional talent
- Respond to all emails on behalf of the company and talent.
- Liaise with talent and brands.
- Send invoices / chase unpaid invoices.
- Brand / Influencer outreach.
- Social Media Upkeep.
- Diary management
Contract management (including but not limited to, tracking signatures are up to date)
Talent Executive
M&C Saatchi Social
London
10.2020 - 11.2021
- Video editor for Chloe Burrows YouTube Channel including uploading, thumbnail creation, etc (Love Island S7)
- Creating fortnightly Snapshots for talent
- Sending out weekly updates on companies/jobs worked on or reacted
- Logging invoices into invoice register for the team
- Collecting campaign data into internal filing system
- Creating affiliates links (making for the team and collecting data into the internal system correctly labelled)
- Updating talent roster monthly (whole, mini, hyperlinks etc)
- Updating talent media kits on a regular basis
- Creating presentations for meeting when needed
- Booking external meeting venues and internal meeting rooms
- Greeting guests
- Post (collection & distribution and maintain a log)
- Handling social enquiries inbox
- Day to day diary logistics for the team
- Ad hoc admin (eg. Team travel and hotel bookings etc)
- Organizing gifting/events for talent
Account Manager Intern
Billion Dollar Boy
London
08.2020 - 09.2020
- To take creative, research and specific influencer briefs internally and develop your response to the task. This involves proactive research across client sectors and customer behaviours, taking initiative to make recommendations and suggestions to assist the account and creative team.
- Manage the day-to-day administration of the campaign, including status reports, travel arrangements, meetings, timing plans, influencer research, outreach and negotiation, invoicing and contracting.
- Updating, inputting and checking all data management for the campaign into the BDB Companion Tech system.
- Supporting and running a variety of influencer campaigns ranging from traditional influencer marketing to performance led alongside Account Managers. Working with both clients and agencies.
- Building and maintaining relationships with clients, influencers and suppliers.
Team Coordinator & Office Manager
Studio 71
London
05.2019 - 07.2020
- Project Management
- Supporting the Project Management Team in delivering partnerships across Instagram, YouTube and other social media and marketing channels
- Working collaboratively with internal and external stakeholders to ensure that campaigns are best achieved and thought out.
- Successfully project managing various campaigns with M&S, Native, Ana Luisa, Squarespace, Gunna Drinks, etc
- Managing and raising client and talent invoices to support the finance team to ensure the correct and timely payment of talent and clients
- Efficiently building detailed orientated post-campaign reporting to share with the clients and the wider project management and sales teams
- Actively responding to talent inbounds enquiries along with actively outreaching and pitching talent to clients and partners.
- Keeping all correspondence and deals on salesforce up to date, to aid effective reporting and processes
- Drafting talent and client briefs, ADMs and CDMs promptly when requested by a member of the commercial team
- Supporting Sales Team with Proposal Preparation, Talent Scouting, Recommendations and Media Plans with the use of Keynotes, PowerPoint, Excel and Creator IQ
- Updating the talent rate card across Studio71 UK to ensure that all talents fees are in line with their following, statistics and engagement rates
- Keeping all internal communications up to date to support the communications team. Alongside ensuring that all talent details updated.
- Collating news for the global and monthly newsletter from the wider team to support the communications team.
- Data processing, updating and reporting on internal platforms and documents (Salesforce, S71 Dashboard, Internal Documents).
Influencer Marketing Intern
Summer. (b. The Agency)
London
11.2018 - 02.2019
- Managing the direct campaigns inbounds and assisting with campaigns, gifting programmes and liaising with influencers direct, clients and agencies.
- Actively reaching out and engaging with potential influencers, clients and partners who work directly with the agency and partnering them up with PR agencies and any upcoming collaborations and gifting opportunities.
- Handling all stock intakes with press, marketing and gifting materials, ensuring that they are filed onto the system.
- Working closely with the fashion department of the sister agency, organising the stock, returns and returns using Launch Metrics software.
- Creating excel spreadsheets and PowerPoints to present campaigns forecasts and briefs for clients.
- Connecting with potential brand partners, agencies and influencers using Fashion Monitor.
- Keeping track of all coverage that the agency and the campaigns receive across Instagram and YouTube daily.
- Sending out PR products and gifting products to influencers on the roster and those in talks of representing
Education
Master of Business Administration - International Business & CSR
Kedge Business School
Marsellie, France 07.2018 - 07.2018
Master of Business Administration - Branding and Advertising
Nottingham Trent University
Nottingham 09.2017 - 09.2018
Bachelor of Arts - Media with Media Production
Nottingham Trent University
Nottingham 09.2014 - 07.2017
A-Levels -
La Swap Sixth Form
London 09.2012 - 07.2014
GCSEs -
La Sainte Union
London 09.2007 - 07.2012
Skills
- Talent Management
- Project Management
- Content Creation
- Video Editing
- Social Media Marketing
- Influencer Marketing
- Brand Experience
- Retail Marketing
- Data Analytics
- Reporting
- Logistics and Operations
- Microsoft office suite proficiency
- Crisis handling
- Time efficiency
- Interpersonal communication
- Customer Service
Languages
English
Fluent
Timeline
Influencer Manager
N2O
03.2024 - Current
Talent Manager
Onyx Agency
06.2023 - 03.2024
Talent Manager
The Blogger Agent
04.2022 - 01.2023
Talent Executive
M&C Saatchi Social
10.2020 - 11.2021
Account Manager Intern
Billion Dollar Boy
08.2020 - 09.2020
Team Coordinator & Office Manager
Studio 71
05.2019 - 07.2020
Influencer Marketing Intern
Summer. (b. The Agency)
11.2018 - 02.2019
Master of Business Administration - International Business & CSR
Kedge Business School
07.2018 - 07.2018
Master of Business Administration - Branding and Advertising
Nottingham Trent University
09.2017 - 09.2018
Bachelor of Arts - Media with Media Production
Nottingham Trent University
09.2014 - 07.2017
A-Levels -
La Swap Sixth Form
09.2012 - 07.2014
GCSEs -
La Sainte Union
09.2007 - 07.2012
Similar Profiles
NARGES KARIMINARGES KARIMI
Marketing Assistant at N2OMarketing Assistant at N2O
Maryam BagheriMaryam Bagheri
Brand ambassador at N2OBrand ambassador at N2O
MANOBHIRAM LAKKAKULAMANOBHIRAM LAKKAKULA
Advertising specialist at N2OAdvertising specialist at N2O
Isata BahIsata Bah
Cleaner at Maid2CleanCleaner at Maid2Clean
Artie MiltonArtie Milton
Runner at Electric Theatre CollectiveRunner at Electric Theatre Collective