Nykeeta Tish

Experienced leader with a proven track record of building impactful, category-defining global brands. Recognised for strategic development of iconic brands, pioneering immersive experiences, and leading transformational initiatives. Known for bold leadership and creating high-performing teams that deliver measurable business growth. Expertise spans FMCG, entertainment, tech, fashion, beauty and more

I work with a range of businesses and sectors to deliver strategic brand, marketing and cultural consultancy, including: LEON, Jigsaw, Hisense, Oreo, Rubicon, Uniqlo, The Groucho Club, Temper restaurants, Leiths' School of Food & Wine. Projects have included:

• Creating a new food delivery brand for LEON restaurants (Feed Britain), raising over £1m for the NHS
• Developing and launching the iconic Temper restaurant brand, to critical & commercial acclaim
• Developing new marketing strategies to reinvigorate iconic British high street fashion brand, Jigsaw
• Consulting for 10 Downing Street on tech and experience solutions for projects of historical significance

I developed distinctive, consumer-focused brand and innovation strategies and extraordinary experiences to fuel Merlin’s future growth.

• Led global innovation and IP brand development including the Minecraft x Merlin global partnership, developing pioneering scalable immersive cross-reality LBE experiences
• Created two new original brands to answer cultural and consumer shifts – Wondra and SuperNeon
• Drove consumer-first innovation across Merlin’s global portfolio of brands

Partnered key WPP global clients to build and execute brand and marketing strategies that built a new category and drove substantial growth.

• Developed brand and marketing strategies for a new category-driving global brand
• Led global brand strategy, identity, experience, campaign, and go-to-market plan
• Built and led global brand team from the ground up
• Delivered multi-million £ revenue growth and achieved 89% growth / 54.4% category share in 1 year

Led strategic global partnerships and high-impact brand projects across strategy, design, and experience.

• Partnered with LEGO to create an award-winning brand experience resulting in +20% footfall, +30% sales
• Led KitKat’s first own-retail and e-commerce brand experience, creating a global blueprint for Nestlé
• Created a new global music & entertainment brand, from concept through to launch
• Played a key role in the merger of Landor & Fitch within the WPP group
• Drove 800% portfolio growth in year one

Developed a new offering that leveraged emerging talent and expertise within this global film powerhouse – “Immersive Experiences”, including rides, VR, AR, digital production, and live-action. The division is now a significant part of the business.

• Built a new immersive and rides division, now a core revenue stream
• Identified and commercialised new revenue opportunities with high-growth potential
• Secured strategic partnerships across US, EMEA, and Asia, including Google, Microsoft, HBO, Tate, Meta, and McLaren
• Positioned and launched a global offering for immersive experiences (VR, AR, digital, rides)

Head of Brand Development – The Inkey List

Global Head of Brand - Bulletproof

Client Services Director – The Future Laboratory, Wunderman

Group Account Director – iris, Meteorite, Start Creative, Redwood

Marketing Manager – Kellogg’s, KPMG, The IoD