Nwla TOnkin-Wells

Launched new European streaming service

• Led a cross-functional team to develop a launch roadmap, success criteria and risk mitigation process for a series of product launches across 22 markets.
• Identified technical implementation issues and proactively managed improvements to deliver value to customers.
• Achieved +1 million subscribers over an accelerated launch timeline of 5 months.

Defined customer and patient strategy for leading biotech

• Conducted ethnography and user research to develop customer and patient engagement strategy for medicines development.
• Developed function specific value propositions to connect the dots, and managed socialisation, buy-in and success criteria definition to unite the organisation around the customer and patient centric strategy.
• Endorsement and uptake received by CMO, CSO and CPO.

Defined brand and pricing strategy for FMCG brand

• Aggregated brand tracker data and purchase behaviour data to build a brand positioning and pricing and upsell scenarios to test in experimental omni-channel POS contexts.
• Using data from testing, I refined positioning and pricing approach to appeal to design target and broader sources of business.
• Strategy resulted in 10% increase in market share in key market over 12 months.

Accelerated product management skills through additional studies

• Accepted into industry-leading product management course at KCL to grow product management and delivery experience further.
• Using real and hypothetical scenarios, I am working to enhance critical problem solving and customer centricity focus, to ensure continual focus on customer and organisational impact.