Norman Lack
Grantham,Lincolnshire
Summary
Accomplished sales professional with extensive expertise in sales strategy development, territory management, and contract negotiation. Proven track record in customer retention and key account management, leveraging deep product knowledge and market research skills. Adept at pricing strategy formulation, product launches, and building strong customer relationships through effective communication. Experienced in technical sales, project management, and CRM database building. Committed to driving business growth through innovative sales techniques and exceptional customer relations.
Seasoned professional specialising in driving growth and profitability in highly competitive markets. Possess in-depth knowledge of product positioning and strategic sales planning that can help company increase market share and achieve revenue goals. Known for cultivating strong relationships with key stakeholders and utilising innovative sales strategies to maximise revenue.
Resourceful Sales Executive with 10 years of experience working independently and collaboratively with team to foster client relationships and drive sales. Astute in identifying decision makers within prospect account to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategise and improve sales approaches.
Overview
16
16
years of professional experience
Work History
Area Sales Manager
RONDO UK LTD
03.2016 - 02.2025
- Reporting to the General Manager, I am responsible for support and maintenance of existing customer key accounts and proactive acquisition of new customers, promoting the range of food processing equipment, specifically the dough processing sector of the Bakery market
- Creation and development of offers specific to customers requirement
- Market analysis detection for trends and developments
- Achieved and increased territory Sales from onset of £560K to £2.5M
- During the period Mar – Dec 2020 COVID 19, I secured a turnover of £1.3M
- Project management from inset to installation
- Own overall responsibility to develop and deliver sales growth of RONDO portfolio
- Consultative solution- based approach to selling
- Networking with the global team and establishing relationships with HQ at RONDO
- Active presence on the Bakery scene with National/Regional Sponsorship and supporting Local events
General Manager
Abbeydale Food Group
North Lincolnshire
10.2014 - 03.2016
- Reporting to Group Operations Manager, I take ownership and full responsibility of running the factory with dayshift and back shift reporting
- Working closely with the manufacturing team to ensure best balance of service and cost measured against KPIs
- Ensuring that production is delivered safely to required quality, service, and cost standard
- To drive improvements across production ensuring waste and costs saving £125K
- To plan production activities, production meetings, machine maintaining schedules, worker schedules and budget maintenance schedules and quality of products
- To collaborate and meet with other managers to ensure KPIs are maintained
- Ensure that departments receive updated schedules and followed accurately
- Ensure workers abide by safety rules associated within the industry
- The need to attend scheduled corporate meetings and training
- Conduct performance reviews of employees
Bakery Manager
Gadsby Bakery
11.2011 - 10.2014
- Responsible to the Owner/Director for all aspects of the Bakery to ensure all areas of work are carried out in the most cost effective and efficient manner
- Redesigned and implemented new HACCP program to ensure robust and practical policies relating to each department
- Streamlined product lines to eliminate and control product flow as part of ongoing CI and best practice
- Achieved a lower operational cost reduced labour by 8%
- Upholding quality standards BRC, SALSA and EFSIS
Senior Manufacturing Leader
Weetabix
Northamptonshire
04.2009 - 11.2011
- Reporting to the Business Unit Manager, being accountable for the delivery of the production plan and appropriate industry standards
- To ensure future team development through CI, whilst maintaining Safety, quality and service levels by cost identification and control
- May 2011 introduced CI Team to deliver 20% uplift in planned tonnage –14% achieved
- Monitor daily unit KPIs in order to facilitate operational performance –targeted at 95% OEE
- Control and monitor cost variance in line with planned tonnage – target of 0.32%
Education
7 ‘O’ Levels - 5 at “A pass”
Ripon Grammar School
Certificate in Bakery PT1 And 2 Distinction - Bakery And Confectionery
City And Guilds
Leeds Technical CollegeFinance and Budgeting - Credit awarded
Open University
Milton Keynes OU2017
Training Certificate -
IEHO-Institute of Environmental Health
Leicester1997
Level 2 Food Safety -
CIEOH
East Yorkshire2016
Managing Safely -
IOSH
Leicester2017
HACCP level 3 -
CIEH
East Yorkshire2016
Skills
- Sales strategy development
- Territory management
- Contract negotiation
- Product knowledge
- Customer retention
- Market research
- Pricing strategy formulation
- Key account management
- Product launch expertise
- Effective communication
- Customer relationship building
- Technical sales experience
- Project management
- Customer relations
- Customer relationship management (CRM) database building
Affiliations
- Road cycling, Gardening, National Trust
Timeline
Area Sales Manager
RONDO UK LTD
03.2016 - 02.2025
General Manager
Abbeydale Food Group
10.2014 - 03.2016
Bakery Manager
Gadsby Bakery
11.2011 - 10.2014
Senior Manufacturing Leader
Weetabix
04.2009 - 11.2011
7 ‘O’ Levels - 5 at “A pass”
Ripon Grammar School
Certificate in Bakery PT1 And 2 Distinction - Bakery And Confectionery
City And Guilds
Finance and Budgeting - Credit awarded
Open University
Training Certificate -
IEHO-Institute of Environmental Health
Level 2 Food Safety -
CIEOH
Managing Safely -
IOSH
HACCP level 3 -
CIEH
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