NORHAN ELAHMADY
Cheshire West and Chester,CHW
Summary
Dynamic and results-orientated optimising Digital Marketing Manager with extensive experience in digital marketing strategy, social media management, and campaign optimisation. Proven track record of increasing engagement by 40% and conversion rates by 85% at Fresh Start UK. Expertise in lead generation, resulting in a 95% increase in lead qualification and a 60% boost in sales conversions. Adept at orchestrating high-impact events and webinars, significantly enhancing brand awareness and credibility. Strong analytical skills focused on data-driven decision-making, demonstrated through successful roles as Marketing Account Manager and Digital Marketing Analyst. Skilled in SEO, SEM strategy, content creation, community engagement, and project management. Strong communication, organisational, and analytical skills, ensuring consistent success in delivering ROI-driven campaigns.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing & Social Media Manager
Fresh Start UK
04.2022 - Current
- Developed and launched targeted social media campaigns, increasing engagement by 40%
- Optimised content and creative strategy using A/B testing and analytics, improving conversion rates by 85%
- Developed and executed high-impact lead generation campaigns, increasing lead qualification by 95%
- Developed and executed crisis communication plans, coordinating media relations efforts to manage and mitigate reputational risks, resulting in timely and effective public responses.
- Spearheaded an integrated digital strategy, boosting website traffic by 90%, and improving user retention
- Orchestrated a high-impact webinar leveraging advanced digital engagement strategies, resulting in a 100% boost in company credibility, and a 60% increase in sales conversions
- Planned, managed, and executed a successful physical event in Cairo, Egypt, overseeing the full process from deal closure to implementation, including developing and executing targeted online and offline marketing strategies that drove attendee engagement and event success.
- Achieved a 60% increase in sales, attracted 100 attendees, and significantly enhanced brand awareness
- Implemented AI-driven sales tools to optimize lead conversion, resulting in a measurable increase in sales percentage and a significant boost in revenue growth.
- Developed and executed strategic sales initiatives using data-driven insights, strengthening investor relationships and contributing to increased revenue and business growth.
- Provided tailored investment and relocation recommendations, increasing investor confidence and boosting company trust by 95%
Marketing Account Manager
Reach Immigration
03.2020 - 04.2022
- Led performance-driven advertising strategies, resulting in a 70% increase in qualified leads, while reducing acquisition costs by 20%
- Created comprehensive data reports and analytics, providing C-level executives with actionable insights to drive informed marketing strategies and decision-making.
- Conducted competitor benchmarking and optimising strategies, which led to a 60% growth in market share
- Established and nurtured strategic partnerships with outsourcing integrated marketing agencies and leading newspapers, enhancing brand visibility by 75% and increasing potential customer engagement by 60% through targeted media collaborations
- Collaborated with physical marketing teams to promote the company's events, leading to a 98% increase in engagement with the physical event
- Managed the creation and execution of marketing materials, including copy, images, videos, emails, and other collateral, ensuring brand consistency and audience engagement.
- Elevated brand reputation by developing a proactive media relations strategy that increased positive press mentions by 30% and improved customer satisfaction scores by 20% within 12 months. Spearheaded crisis communication plans, reducing negative online sentiment by 40% via targeted social media engagement and stakeholder collaboration.
Digital Marketing Manager
Self-Employed
03.2018 - 04.2022
- Designed and executed multi-channel marketing brand awareness campaigns, increasing brand visibility by 80%
- Implemented budgeting systems, reducing overspending by 20%, and improving financial efficiency
- Strategised, designed, and executed lead-generation advertising campaigns that boosted ROI by 93% through data-driven optimisation
- Conducted advanced market research, identifying new audience segments and increasing engagement by 100%
- Established KPI tracking frameworks, enhancing reporting accuracy by 96% and driving better decision-making
- Drove a 35% increase in social media engagement and 20% growth in event attendance by designing and executing targeted campaigns across Facebook, Instagram, and YouTube. Generated 500+ qualified leads in 6 months through platform-specific content strategies, including influencer collaborations and video marketing.
- Increased brand visibility by 40% and boosted website traffic by 25% within 6 months by developing and executing data-driven digital marketing strategies across SEO, PPC, and social media platforms. Leveraged analytics tools to optimize campaigns, resulting in a 15% higher conversion rate and a 30% increase in ROI.
- Analyzed social media trends and competitor activity using tools like Hootsuite and Google Analytics, identifying emerging opportunities that led to a 25% increase in engagement and a 15% boost in follower growth within 6 months. Delivered data-driven content strategies aligned with consumer preferences, resulting in a 20% higher customer satisfaction score.
- Leveraged Google Analytics to analyze website traffic, identifying key trends and insights that informed data-driven decisions. Optimized online marketing campaigns, resulting in a 30% increase in organic traffic, a 20% boost in conversion rates, and a 25% improvement in ROI within 12 months.
- Partnered with design teams to develop high-impact, visually compelling graphics for digital marketing campaigns, strengthening brand identity and increasing social media engagement by 25%. Delivered 50+ marketing collateral pieces within 6 months, contributing to a 15% rise in website traffic and a 10% improvement in conversion rates.
- Generated comprehensive performance reports using tools like Google Analytics and Tableau, analyzing campaign outcomes to identify trends and insights. Provided actionable recommendations that improved marketing ROI by 20% and contributed to a 15% increase in customer acquisition over 12 months.
- Orchestrated end-to-end management of third-party platforms (e.g., Google Ads, Facebook Ads) to execute large-scale digital marketing campaigns, achieving a 35% increase in reach and a 20% boost in ROI within 12 months.
- Designed and launched data-driven marketing campaigns that increased sales by 25% and generated $500K+ in revenue within 6 months, leveraging A/B testing and customer segmentation strategies.
- Partnered with cross-functional teams (sales, design, and product) to deliver integrated marketing campaigns, ensuring consistent brand messaging and achieving a 30% higher engagement rate across all channels.
- Developed and managed a $100K+ annual marketing budget, reducing operational costs by 15% while increasing campaign effectiveness through strategic resource allocation and expense tracking.
- Built and nurtured long-term client relationships, achieving a 95% client retention rate and increasing account revenue by 20% through personalized engagement and proactive account management.
- Led end-to-end website development projects, improving user experience (UX) and functionality, which resulted in a 40% increase in site traffic and a 25% reduction in bounce rate post-launch.
- Stayed ahead of industry trends by analyzing market data and competitor activity, adapting strategies that led to a 30% improvement in campaign performance and a 15% increase in market share.
- Managed and grew social media accounts for 10+ clients, increasing follower engagement by 40% and driving a 25% rise in pre-launch sign-ups for new product releases through targeted content strategies.
Digital Marketing Analyst
Poseidon IPM
01.2019 - 03.2020
- Created data visualisation dashboards, reducing reporting time by 30% and enhancing decision-making
- Conducted ROI analysis, identifying key performance gaps, and improving campaign effectiveness by 15%
- Designed audience targeting strategies, increasing conversion rates by 20% across multiple digital platforms
- Analysed market trends and demand to develop accurate pricing strategies
- Analysed digital marketing campaigns using Google Analytics, identifying trends and opportunities for growth
- Monitored competitor activity and adjusted strategies to maintain a competitive edge
- Optimised mobile marketing efforts to cater to an increasingly mobile-first audience
- Identified market gaps for new and updated products and services
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts
- Monitored consumer patterns, anticipating changes, and maintaining marketing strategy relevance in a dynamic landscape
- Updated and maintained the company website, ensuring content is current, relevant, and user-friendly
- Initiated market research studies and analysed findings.
- Monitored online trends, conversations and innovations to optimise strategies.
Digital Business Development Executive
Ergasti Digital
10.2017 - 01.2019
- Spearheaded market expansion initiatives, driving a 43% increase in client acquisition within six months
- Negotiated and closed deals, resulting in a 60% growth in qualified leads
- Designed compelling sales materials, increasing proposal acceptance rates by 97%
- Developed business growth plans by identifying key clients, critical targets and priority service lines
- Researched prospective clients to develop and execute cold call lists
- Cold and warm accounts were called; 20 new and existing accounts per day
- Prepared reports and presentations detailing business development activities and outlining new initiatives
- Created short-term and long-term goals for the business team to achieve objectives
- Analysed customer feedback to recommend product improvements, leading to a 20% increase in customer satisfaction
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Communicated directly with customers and partners to build strong business networks and relationships.
Social Media Executive
Seamless Media
09.2016 - 09.2017
- Developed high-performing content strategies, boosting audience engagement by 150%
- Managed targeted ad campaigns, achieving an 80% increase in ROI within three months
- Analysed key performance metrics and refined strategies, which led to a 90% improvement in campaign efficiency
- Used social media analytics tools by evaluating performance and adjusting content strategy to meet campaign objectives
- Organised successful campaigns for rebranding and positioning
- Experimented with new social media tools and platforms to expand the brand's online footprint
- Collaborated with the Google AdWords team to create cohesive campaigns aligned with company goals and objectives
- Oversaw a team of communications and media relations professionals; focusing on achieving PR results.
- Increased brand awareness through the development and implementation of successful public relations campaigns.
Social Media Specialist
Canadian International College
11.2015 - 09.2016
- Created and managed social media content, increasing engagement by 50%
- Developed brand-aligned digital campaigns, resulting in a 25% increase in website traffic
- Maintained and optimised community management guidelines, ensuring a positive, and engaging user experience
- Produced high-quality social content, ensuring alignment with brand voice and messaging
- Created content for Facebook, including ads, organic posts, stories and videos
- Strengthened integrity of communication channels
- Conducted multi-channel marketing across different social media platforms using a variety of formats
Education
Bachelor's Degree - Mass Communication, PR & Advertising
Canadian International College
Cairo, Egypt05.2016
Skills
- Digital Marketing Strategy
- Social media management and growth
- Media Buying and Campaign Optimisation
- SEO and SEM strategy
- Marketing Analytics and Reporting
- Data-driven decision-making
- Content Creation and Curation
- Community engagement
- Strategic thinking and planning
- Analytical reporting
- Multitasking
- Marketing strategy
- Brand management
- Email Marketing
- Social listening
- Project Management
- Budget management
- Creativity and innovation
- Leadership and team management
- Adaptability and trend-awareness
- Communication and Relationship-Building
- Sales and Negotiation
- Audience analytics
- Content calendar management
- Event management
- Conversion strategy
Certification
Digital Marketing Diploma, GIFTD Global Integration, CIM Accredited Study Centre, 02/01/17
Languages
English
Proficient
C2
Arabic
Proficient
C2
Extra-Curricular Activities
PR & Marketing Head, INSIDER CIC from 01/01/14 to 01/31/16.
- Led high-impact marketing campaigns, driving a 40% increase in event attendance.
- Built strategic media relationships, securing 10+ high-profile press features.
HR Member, INSIDER CIC from 01/01/14 to 01/31/15.
- Recruited and mentored new members, boosting team productivity by 25%.
Hobbies and Interests
- Internet Surfing
- Reading Psychology Books
- Swimming
- Kickboxing
HOBBIES
- Internet Surfing
- Reading Psychology Books
- Swimming
- Kickboxing
Timeline
Marketing & Social Media Manager
Fresh Start UK
04.2022 - Current
Marketing Account Manager
Reach Immigration
03.2020 - 04.2022
Digital Marketing Analyst
Poseidon IPM
01.2019 - 03.2020
Digital Marketing Manager
Self-Employed
03.2018 - 04.2022
Digital Business Development Executive
Ergasti Digital
10.2017 - 01.2019
Social Media Executive
Seamless Media
09.2016 - 09.2017
Social Media Specialist
Canadian International College
11.2015 - 09.2016
Digital Marketing Diploma, GIFTD Global Integration, CIM Accredited Study Centre, 02/01/17
Bachelor's Degree - Mass Communication, PR & Advertising
Canadian International College
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