Darrell Tuffs
Summary
Digital marketing professional and content creator with 10 years of experience across SEO, filmmaking, social media management, and media planning. Skilled in developing and executing high-impact digital campaigns that boost brand visibility and drive audience engagement. Proven ability to craft strategic media plans aligned with business objectives, delivering measurable results and long-term value.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
Work history
Digital Content Coordinator
Cristea Roberts Gallery
London
08.2021 - Current
- Owned and executed the gallery's end-to-end digital strategy across social, website, email, video, and podcasts, boosting audience engagement.
- Produced high-quality video and long-form content, increasing time spent on digital channels and growing organic social following by 6,000+.
- Managed social media strategy, content calendars, and tone of voice to strengthen brand presence and loyalty.
- Coordinated photography/filming of artworks and exhibitions, creating a centralised asset library for marketing, press, and partnerships.
- Delivered integrated campaigns and performance insights, optimising content reach, engagement, and exhibition attendance.
Digital Marketing Executive
A Place in the Sun
London
11.2019 - 07.2021
- Produced and managed high-performing video content across website and social media, collaborating with TV presenters to boost audience engagement.
- Owned full video production lifecycle, from concept to editing and distribution, optimising content for reach and performance.
- Managed website and social platforms, launching new channels and expanding brand presence across digital platforms.
- Developed and executed email marketing campaigns, growing membership by 15,000+ and improving audience retention.
- Used analytics and audience insights to optimise content strategy, improving reach, engagement, and subscriber conversion.
Content Producer
The Eden Club
London
02.2018 - 10.2019
- Supported digital content strategy for exhibitions, events, and brand campaigns, collaborating with the Head of Communications.
- Created SEO-optimised written and visual content, increasing website traffic and audience discovery.
- Produced multimedia content, including video and editorial features, to strengthen brand identity and online engagement.
- Contributed to integrated campaigns across website, email, and social media, ensuring consistent messaging and reach.
- Analysed content performance to inform optimisation and improve campaign effectiveness.
Education
Master of Arts - Film Studies
Goldsmiths, University of London
London 09.2016 - 05.2017
Bachelor of Arts - Film Studies
Queen Mary University of London
London 09.2014 - 05.2016
Skills
Digital Marketing & Strategy
Digital content strategy Campaign planning & execution Audience growth & engagement Performance reporting & analysis
Content & Video Production
End-to-end video production Filming & directing Video editing (Adobe Premiere Pro, After Effects) Photography & image management
SEO & Web
SEO content optimisation Website content management (CMS) Analytics & performance tracking (Google Analytics)
Social media & Email
Social media management (Instagram, YouTube, Facebook, LinkedIn) Community growth & channel launches Email marketing & CRM campaigns
Timeline
Digital Content Coordinator
Cristea Roberts Gallery
08.2021 - Current
Digital Marketing Executive
A Place in the Sun
11.2019 - 07.2021
Content Producer
The Eden Club
02.2018 - 10.2019
Master of Arts - Film Studies
Goldsmiths, University of London
09.2016 - 05.2017
Bachelor of Arts - Film Studies
Queen Mary University of London
09.2014 - 05.2016