Noel Lawrence
South West London
Summary
Accomplished professional with expertise in strategic property valuation and revenue growth, driving market share expansion through innovative business development and leadership. Proven track record in high-net-worth advisory, sales negotiation, and premium property marketing. Adept at performance management, macroeconomic analysis, and compliance & risk management. Skilled in recruitment & succession planning, stakeholder engagement, and operational excellence. Committed to enhancing client relationship management and achieving long-term career goals in strategic leadership roles.
Driven professional with strategic mindset and exceptional leadership abilities, excelling in negotiation and client relationship management. Demonstrates strong analytical skills paired with effective communication techniques to drive sales growth and team performance. Poised to make significant impact in any business.
Overview
19
19
years of professional experience
1
1
Certification
Work history
Senior Sales Manager
Confidential Residential Property Business
Clapham
2025.09 - 2026.06
- Lead a high-performing residential sales operation within one of South West London's most competitive property markets.
- Drove branch profitability, market share growth, revenue generation, and overall business performance.
- Conduct property valuations across a broad range of residential assets, providing evidence-led pricing strategies and market advice.
- Oversee complex residential transactions from instruction through to completion, ensuring exceptional customer service throughout the sales process.
- Manage, coach, mentor, and develop teams across Sales, Lettings, Mortgage Services, and Administration.
- Implement structured performance management frameworks, KPI monitoring, and accountability measures to improve productivity and service delivery.
- Develop strategic relationships with local developers, investors, solicitors, mortgage advisers, and professional introducers.
- Deliver detailed market analysis and macroeconomic commentary, helping clients navigate changing market conditions and make informed decisions.
- Drive instruction generation through proactive business development, local market expertise, referral networking, and database management.
- Ensure compliance with all relevant legislation, anti-money laundering regulations, company procedures, and industry best practice.
- Improve operational efficiency through process improvement, enhanced communication standards, and stronger pipeline management.
- Lead initiatives focused on re-aligning public perception, strengthening brand reputation, increasing local market engagement, and enhancing customer confidence.
- Support recruitment, onboarding, training, and succession planning to ensure the long-term growth and stability of the business.
- Successfully stabilised branch performance during a period of reduced staffing levels and challenging market conditions.
Principal Partner
Nested
Tooting & South West London
2025.03 - 2025.09
- Spearheaded the launch and growth of the Nested brand across South West London.
- Developed a strong presence across Tooting, Streatham, Clapham, and surrounding areas.
- Led marketing innovation, pricing strategy, and local engagement initiatives.
- Delivered a fully managed service from valuation through to completion.
- Executed digital-first marketing campaigns including social media, AI-powered video, and premium property content.
- Delivered premium weekly vendor updates and evidence-led pricing advice.
- Built local brand visibility through partnerships, networking, and community engagement.
- Generated significant lead traffic and social engagement, exceeding 14,000 monthly views.
- Developed a hybrid personal brand combining Nested and Lawrence Delaney Property.
- Built strong referral relationships with local businesses and stakeholders.
- Generated qualified valuation opportunities through targeted content marketing.
- Successfully launched and scaled the Tooting arm of the business within a highly competitive market.
Sales Manager
Foxtons
Battersea
2022.01 - 2025.01
- Led one of South West London's highest-profile residential sales offices within a highly competitive market.
- Delivered the highest revenue performance achieved by the branch in seven years.
- Increased market share through strategic pricing, targeted business development, and exceptional customer service.
- Conducted residential valuations across a broad range of property types and price points.
- Converted valuation opportunities into instructions through evidence-led advice and relationship management.
- Managed, coached, and developed negotiators, driving improvements in productivity and performance.
- Maintained a compelling branch narrative and service proposition to differentiate the business from competitors.
- Implemented marketing initiatives across digital, social media, and traditional channels.
- Managed branch KPIs, compliance requirements, and operational performance.
- Negotiated complex offers and sales transactions to achieve successful outcomes for clients.
- Delivered ancillary revenue opportunities through effective integration with associated services.
- Assessed competitor activity and market trends to refine local sales strategies.
- Streamlined reporting procedures to improve visibility of branch performance and decision-making.
- Consistently exceeded performance expectations through disciplined pipeline management and leadership.
Sales Director
Chancellors
Notting Hill
2020.01 - 2022.01
- Directed residential sales operations within a highly competitive Prime Central London marketplace.
- Re-aligned local customer and brand perception, resulting in a 58% conversion rate and a 60% increase in revenue.
- Increased market share through targeted business development and strategic marketing initiatives.
- Conducted property valuations and advised clients on pricing, presentation, and market positioning.
- Oversaw sales progression, marketing campaigns, negotiations, and pipeline management.
- Worked closely with the Lettings Director to maximise cross-department opportunities and revenue.
- Recruited, trained, motivated, and developed a high-performing sales team.
- Introduced sales processes and performance frameworks that improved productivity and customer outcomes.
- Strengthened relationships with local stakeholders, introducers, investors, and professional contacts.
- Managed branch profitability, forecasting, and performance reporting.
- Provided guidance on residential property legislation, compliance, and best practice.
- Delivered sustained growth through strong leadership, accountability, and customer focus.
Regional Director
Haart
South West London
2017.01 - 2019.01
- Held responsibility for ten residential sales offices across South London.
- Led regional strategy, operational performance, and commercial delivery across the network.
- Restructured and strengthened management teams to improve performance and accountability.
- Achieved a 30% year-on-year improvement in business production across the region.
- Enhanced public perception and brand reputation through operational improvements and customer focus.
- Managed regional profit and loss performance, budgets, and financial forecasting.
- Developed relationships with key stakeholders across all levels of the business.
- Introduced performance improvement programmes that increased productivity and service standards.
- Led recruitment campaigns to attract, retain, and develop high-performing talent.
- Delivered regular management and negotiator development programmes.
- Secured new revenue opportunities and improved cross-functional collaboration.
- Maintained strong compliance standards and legislative awareness across all offices.
- Worked closely with senior leadership to shape regional priorities and business strategy.
- Delivered sustainable growth through disciplined commercial management and operational excellence.
Senior Sales Manager
Kinleigh Folkard & Hayward
Tooting
2012.01 - 2017.01
- Led the highest-grossing office within the division, generating £2.2m in sales and banking £1.89m in revenue.
- Finished first in sales performance for three out of four consecutive years.
- Implemented initiatives that were subsequently adopted across the wider business.
- Promoted multiple team members into management positions through coaching and development.
- Achieved a 68% valuation-to-instruction conversion rate.
- Conducted residential valuations across a broad range of property types and price points.
- Oversaw sales progression, marketing, negotiations, and transaction management.
- Successfully re-aligned market perception, increasing both stock levels and profitability.
- Designed and implemented a local canvassing strategy that generated significant instruction growth.
- Maximised CRM effectiveness to improve applicant management and conversion rates.
- Maintained strong knowledge of residential legislation, compliance requirements, and industry best practice.
- Built effective working relationships with clients, lettings teams, mortgage advisers, solicitors, and professional services.
- Delivered structured coaching, KPI development, and media training to improve team productivity.
- Maintained exceptional customer service standards through proactive pipeline management and process improvement.
Assistant Sales Manager
Kinleigh Folkard & Hayward
Tooting
2009.01 - 2012.01
- Recognised as Top Negotiator for two consecutive years.
- Achieved a 52% instruction-to-exchange conversion rate.
- Successfully delivered 65 exchanges within a single calendar year.
- Contributed to a 26% increase in branch revenue.
- Conducted residential valuations and negotiated complex sales transactions.
- Identified service gaps through customer feedback and implemented practical improvements.
- Introduced innovative property presentation techniques that enhanced property appeal and client engagement.
- Enhanced team performance through targeted coaching and KPI management.
- Assessed competitor activity and local market conditions to support strategic decision-making.
- Provided mentoring and support to junior negotiators, fostering a collaborative team culture.
- Implemented local canvassing structures that improved lead generation and market share.
- Ensured compliance with evolving residential property legislation and company procedures.
- Streamlined reporting workflows, supporting operational efficiency and informed decision-making.
- Played a key role in developing future managers and senior negotiators.
Sales Manager
Oryx Real Estate
Dubai
2007.01 - 2009.01
- Delivered sales strategies that increased market presence and business performance.
- Managed high-value residential transactions on behalf of local and international investors.
- Negotiated complex property transactions, securing favourable terms for clients and strengthening relationships.
- Cultivated client relationships, securing exclusive property listings and expanding market share.
- Diversified portfolio of clients and residential property instructions to enhance business opportunities.
- Monitored changing market conditions and adapted sales strategies accordingly.
- Supported directors with market intelligence and commercial insight to inform strategic decision-making.
- Maintained expert knowledge of UAE residential legislation and regulatory requirements.
- RERA Certified and fully compliant with UAE property regulations.
- Provided training, coaching, and professional development support to team members.
- Coordinated team training sessions that improved performance and customer service standards.
- Reported directly to company directors and contributed to wider business initiatives.
- Built long-term relationships with investors, developers, and high-net-worth individuals.
- Contributed to the development of a strong performance culture focused on accountability, professionalism, and results.
Skills
- Business Development
- Revenue Growth
- Market Share Expansion
- Sales Negotiation
- Premium Property Marketing
- Client Relationship Management
- Client engagement
- Leadership
- Team Development
- Performance Management
- Stakeholder Engagement
- Operational Excellence
- Compliance & Risk Management
- Strategic Property Valuation
- High-Net-Worth Advisory
- Macroeconomic Analysis
- Recruitment & Succession Planning
Accomplishments
- Over 25 years of estate agency leadership experience.
- Highest revenue delivery at Foxtons Battersea in seven years.
- Led the highest-grossing Kinleigh Folkard & Hayward office, generating £2.2m in sales and banking £1.89m.
- Managed regional operations across ten South London offices.
- Successfully launched and scaled a South West London property business.
- Delivered a 58% conversion rate and 60% revenue growth at Chancellors.
- Achieved a 30% year-on-year improvement in business production at Haart.
- Extensive experience working with high-net-worth and international clients.
- Proven track record of increasing market share, profitability, and public perception.
- Developed and promoted multiple future managers and senior leaders throughout career.
Certification
- MNAEA – Member of the National Association of Estate Agents
- RERA Certified – Dubai Land Department
Timeline
Senior Sales Manager
Confidential Residential Property Business
2025.09 - 2026.06
Principal Partner
Nested
2025.03 - 2025.09
Sales Manager
Foxtons
2022.01 - 2025.01
Sales Director
Chancellors
2020.01 - 2022.01
Regional Director
Haart
2017.01 - 2019.01
Senior Sales Manager
Kinleigh Folkard & Hayward
2012.01 - 2017.01
Assistant Sales Manager
Kinleigh Folkard & Hayward
2009.01 - 2012.01
Sales Manager
Oryx Real Estate
2007.01 - 2009.01