Summary
Overview
Work history
Education
Skills
Certification
Languages
Timeline
Generic
Noby Skariah

Noby Skariah

Norwich,Norfolk

Summary

I am a very motivated and passionate person with a drive to stand out. I can easily adapt to change and love to take on new challenges and problem solving with a positive outlook. I have experience working as both part of a cohesive team as well as working by myself and I thrive in both situations. I excel when working in a fast-paced environment and I can manage my time efficiently, understanding the importance of meeting deadlines by prioritising my workload. My empathetic nature drives my need for delivering excellent customer service and I have a proven track record of this within my working history.

Overview

5
5
years of professional experience
1
1
Certification

Work history

Growth and User Acquisition Manager

Adzarena Digital LLP
Norwich, Norfolk
02.2022 - Current
  • Experienced in cultivating relationships with premium brands, app developers, and OEMs for significant business growth. Skilled in optimizing campaigns and achieving KPIs for maximum ROI.
  • Proficient in vetting lead credibility and directing qualified leads for a streamlined sales process. Proactively seeks feedback to inform budget planning and improve supply knowledge.
  • Analyzes campaigns and recommends necessary changes to maximize ROI. Demonstrates a track record of successfully managing key accounts and delivering results for clients.
  • Proficient in Power BI, Appsflyer, Adjust, Branch, Singular, Kochava, and other data analysis tools. Experienced in leveraging these tools to generate actionable insights and drive data-driven decision making for clients and internal teams.
  • Effectively utilized HubSpot marketing automation, CRM, and analytics tools to streamline workflows, increase lead generation, and improve customer engagement and satisfaction

Network Operations Manager

Clearpier Inc
Bangalore
04.2021 - 01.2022
  • Led Network Operations, optimizing performance of Ad network through successful integrations with clients, MMPs and Networks. Implemented robust data tracking solutions and trained account managers on optimisation and scaling.
  • Mentored new team members, imparting knowledge on internal BI platforms, MMPs and configuring agency tracking links. Demonstrated expertise in SQL-based data mining.
  • Successfully managed Adobe Data Collection, including Adobe Analytics and Adobe Target.

Growth and Performance (TikTok) – India, Europe.

Adzarena Digital LLP
Bangalore
03.2018 - 03.2021
  • Led Growth and Performance Operations for TikTok India and Europe, partnering with premium DSPs and Ad networks for revenue generation and campaign delivery.
  • Proficient in troubleshooting and resolving issues across platforms and advertising models under tight deadlines.
  • Expert in media planning and campaign management, ensuring adequate inventory and optimum supply to maximize revenue.
  • Skilled in creating new business models, collaborating with finance for timely collections and participating in events for brand building and business development.
  • Proficiently utilized Asana's task management and project tracking features to manage complex projects, streamline workflows, and improve team collaboration and communication

Education

Master of Business Administration - Information Technology

United Business Institute
Belgium
06/2012 - 06/2013

Bachelor of Science - Computer Science

T John College
Bangalore
06/2007 - 06/2010

Skills

  • Affiliate Marketing
  • Performance Marketing
  • Branding Campaigns
  • Social Media Marketing
  • Campaign Management
  • Media Plan
  • Media buy
  • Programmatic Media buy
  • CPI/CPA/CPM/CPC
  • Advertiser Account Management
  • Publisher Account Management
  • AdOperations
  • NetOps/Network Operations
  • Appsflyer
  • Strategic planning
  • Adjust
  • Branch
  • Power BI
  • DSP
  • SSP
  • SQL
  • Python

Certification

Google Analytics Individual

Google Ads Display

Google Ads Search

Google Ads Video


Languages

English
Fluent
French
Intermediate
Hindi
Fluent

Timeline

Growth and User Acquisition Manager

Adzarena Digital LLP
02.2022 - Current

Network Operations Manager

Clearpier Inc
04.2021 - 01.2022

Growth and Performance (TikTok) – India, Europe.

Adzarena Digital LLP
03.2018 - 03.2021

Master of Business Administration - Information Technology

United Business Institute
06/2012 - 06/2013

Bachelor of Science - Computer Science

T John College
06/2007 - 06/2010

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Noby Skariah