Outbound campaign strategist with over 10 years of experience across SaaS and agencies. I design and run multichannel outbound systems that combine precise targeting, persona design, and direct response copy across email, LinkedIn, and cold calling. My background includes leading the agency business at Expandi, running their outbound campaigns, advising hundreds of agencies on campaign types that work, building advanced Clay workflows, and consulting with SaaS companies on how to design and optimise their strategies. Recognised for project leadership, measurable results, and the ability to pivot quickly as channels and tools evolve.
Running (5km), Padel tennis, raising my golden retriever Marley, DJing and music production, community events, and experimenting with Clay tables and light coding projects for fun.
Two professional references available and happy to speak. Full details provided separately as requested.