Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Interests
References
Timeline
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Noah Green

Noah Green

Outbound Campaign Strategist
London

Summary

Outbound campaign strategist with over 10 years of experience across SaaS and agencies. I design and run multichannel outbound systems that combine precise targeting, persona design, and direct response copy across email, LinkedIn, and cold calling. My background includes leading the agency business at Expandi, running their outbound campaigns, advising hundreds of agencies on campaign types that work, building advanced Clay workflows, and consulting with SaaS companies on how to design and optimise their strategies. Recognised for project leadership, measurable results, and the ability to pivot quickly as channels and tools evolve.

Overview

14
14
years of professional experience

Work History

Strategist/Founder

Boutique Consultancy/GTM Agency
01.2023 - Current
  • - Run a boutique consultancy working with SaaS founders and B2B agencies on outbound strategy.
  • - Build advanced Clay-powered workflows, define ICPs and buying signals, and map campaigns across Smartlead and Expandi.
  • - Design multichannel playbooks that connect email, LinkedIn, and calling with clear retargeting logic.
  • - Deliver copywriting, campaign QA, launch, and optimisation.
  • - Example result: 1,300 sends → 133 replies → 89 positive outcomes.

Head of Sales / Head of Agency Business

Expandi
01.2021 - 01.2023
  • - Set up HubSpot, built sales processes, and created the outbound playbook when Expandi had no sales team.
  • - Managed Expandi’s outbound campaigns to generate pipeline and bring in new white-label partners.
  • - Transitioned into the agency partnership role, sharing knowledge from managing 75+ LinkedIn accounts at KOAH Digital.
  • - Advised hundreds of agencies on campaign types, targeting, Clay workflows, and LinkedIn outreach strategies.
  • - Ran workshops, webinars, and interviews with agency owners, built and managed the Slack community (1,000+ members).
  • - Interviewed 30+ agency owners, ran focus groups, and contributed articles, podcasts, and resources to showcase best practices and help agencies scale their outbound systems.

Co-Organizer

SaaStock Local
01.2020 - 01.2021
  • Organised SaaStock Local events in London with other community leaders.
  • Managed and grew Cloud Software Association to 1,800+ SaaS partnership leaders.

Co-Founder / Campaign Lead

KOAH Digital
01.2019 - 01.2021
  • - Managed LinkedIn outreach campaigns for SaaS founders and executives (15+ accounts).
  • - Executed virtual summits and promotional campaigns for SaaStock and MetaStreet.
  • - Scaled Cloud Software Association's Slack community from 900 to 1,800+ members.
  • - Positioned KOAH Digital as a SaaS growth partner focused on measurable ROI.

Consultant – Outbound Campaigns

Noah Green Consulting
01.2018 - 01.2021
  • - Delivered LinkedIn lead generation and cold email campaigns for SaaS startups.
  • - Built early personalisation and targeting processes that evolved into modern Clay-based workflows.
  • - Helped founders transition from ad-hoc outreach to structured outbound systems.

Community Manager

Cloud Software Association
01.2019 - 01.2020
  • Organised SaaStock Local events in London with other community leaders.
  • Managed and grew Cloud Software Association to 1,800+ SaaS partnership leaders.

Business Development and SDR Team Lead

Paddle
01.2015 - 01.2018
  • - First sales hire at Paddle, prospecting and selling SaaS solutions into global accounts.
  • - Promoted to SDR Team Lead, training and coaching junior reps on outbound prospecting.
  • - Generated 1,200+ qualified leads per quarter, supporting rapid ARR growth.
  • - Transitioned into digital marketing, creating Paddle's first social media playbook and growing brand presence.
  • - Owned webinar production, social media assets, and campaign performance.

Online Sales Developer

Genuine Cakes
01.2014 - 01.2014
  • Developed social media and online sales campaigns, delivering measurable engagement and growth.

iPhone Business
01.2012 - 01.2014
  • Built and ran a profitable iPhone resale business while at school, managing procurement, logistics, and online sales.

Education

JFS School
01.2013

Skills

  • Outbound strategy and campaign design (email, LinkedIn, cold calling)

  • Deep knowledge of campaign types, messaging strategies, and workflows

  • Persona definition and ICP development

  • Direct response copywriting

  • Advanced data sourcing and enrichment using Clay (AI-driven workflows, signal-based targeting) and Apollo

  • Multichannel workflows (Smartlead, Expandi, GoHighLevel, Instantly, HeyReach)

  • Client consulting, training, and enablement

  • Webinar design, hosting, and delivery (speaker and promoter)

  • Project management and QA

  • Data & Automation: Clay, n8n, Make, Zapier

  • Outbound Infrastructure: Smartlead, Instantly, Expandi, HeyReach, GoHighLevel

  • CRM & Ops: HubSpot, Close, Notion, ClickUp, Google Workspace

  • AI & Copy: Proficient in Claude and OpenAI for prompt engineering, copy generation, and workflow automation

  • Campaign Design: Multichannel system builds across email, LinkedIn, and cold calling, with deep knowledge of enrichment, retargeting logic, and ICP mapping

Accomplishments

  • Designed and executed a cold email campaign that produced 133 total replies from 1,300 sends, with 89 positive replies, by targeting founders in local hubs for an agency that needed to increase its client base.
  • Ran Expandi’s outbound campaigns and advised hundreds of agencies on which campaign types and strategies actually perform.
  • Consulted with agencies and SaaS companies to build or optimise Clay tables, outbound email and LinkedIn campaigns, and design strategies that consistently delivered strong performance.
  • Hosted and produced 30+ webinars and podcasts with SaaS founders and agency operators, acted as speaker and promoter, and shared outbound best practices with wide audiences.
  • Interviewed 30+ agency owners, ran focus groups, and contributed articles and resources to enable operators to scale their outbound.
  • Built outbound playbooks and delivered training used by agencies and SaaS teams to increase reply rates, optimise workflows, and scale meetings booked.
  • Supported adoption of modern LinkedIn and multichannel outreach systems by hundreds of agencies and operators worldwide.

Interests


Running (5km), Padel tennis, raising my golden retriever Marley, DJing and music production, community events, and experimenting with Clay tables and light coding projects for fun.

References

Two professional references available and happy to speak. Full details provided separately as requested.

Timeline

Strategist/Founder

Boutique Consultancy/GTM Agency
01.2023 - Current

Head of Sales / Head of Agency Business

Expandi
01.2021 - 01.2023

Co-Organizer

SaaStock Local
01.2020 - 01.2021

Co-Founder / Campaign Lead

KOAH Digital
01.2019 - 01.2021

Community Manager

Cloud Software Association
01.2019 - 01.2020

Consultant – Outbound Campaigns

Noah Green Consulting
01.2018 - 01.2021

Business Development and SDR Team Lead

Paddle
01.2015 - 01.2018

Online Sales Developer

Genuine Cakes
01.2014 - 01.2014

iPhone Business
01.2012 - 01.2014

JFS School
Noah GreenOutbound Campaign Strategist