Nitin Chauhan
Coventry
Summary
- Expertise in executing digital marketing campaigns across various platforms including Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads, driving significant ROI.
- Well-versed in Agile methodologies, actively contributing to SCRUM teams, and participating in sprint planning, stand-ups, and grooming sessions.
- Proficient in data analysis and reporting, utilizing tools such as Google Analytics, Facebook Insights, and LinkedIn Analytics to derive actionable insights and optimize marketing strategies.
- Skilled in developing comprehensive digital marketing strategies, including SEO, SEM, content marketing, social media marketing, email marketing, and influencer marketing.
- Proven track record in executing various testing methods such as A/B testing, multivariate testing, and split testing to optimize digital marketing campaigns and improve conversion rates.
- Experienced in setting up and managing marketing automation tools like HubSpot, Marketo, and Mailchimp to streamline marketing processes and nurture leads.
- Strong analytical skills, adept at analyzing market trends, competitor activities, and consumer behavior to identify growth opportunities and drive marketing initiatives.
- Collaborative team player with excellent communication skills, capable of working under pressure and adapting to changing priorities in a fast-paced environment.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital marketing intern
Soft Crayons Tech Solutions Pvt. Ltd
11.2022 - 01.2023
- Implemented digital marketing strategies by developing and optimizing ads and social media content through A/B testing, resulting in a 25% increase in click-through rates
- Utilized digital marketing skills to curate engaging social media content adhering to brand guidelines, style, and tone, leading to a 30% rise in social media engagement
- Applied digital marketing expertise to generate compelling copy for marketing materials, including social media posts, print, and newsletter campaigns, contributing to a cohesive brand identity
- Engaged digital marketing skills in actively participating in brainstorming sessions to develop blog and campaign ideas, fostering a collaborative environment and innovative thinking
- Leveraged digital marketing analytics to monitor and analyze key metrics, tracking the performance of marketing efforts and providing insights for further optimization.
Digital marketing intern
Momskart - Indore
07.2022 - 08.2022
- Created engaging short-form videos optimized for each platform's unique audience preferences, driving higher engagement rates by 20%
- Enhanced digital marketing strategies by providing innovative content ideas, contributing to a 15% improvement in overall performance
- Actively participated in brainstorming sessions to develop blog and campaign ideas, fostering collaboration and creativity
- Embedded SEO best practices within blog content creation and keyword research, resulting in improved visibility and search engine rankings
- Monitored and analyzed key performance metrics to track the effectiveness of marketing initiatives, providing insights for further optimization
- Collaborated with cross-functional teams to ensure alignment of marketing efforts with company objectives and brand messaging.
BFSI Associate
Tata Consultancy Services - BANK OF AMERICA
06.2021 - 05.2022
- Implemented seamless integration of new digital marketing practices, leveraging skills in SEO and SEM
- Assisted clients with digital account management and service sign-ups, utilizing strong social media and email marketing skills
- Ensured confidentiality and security in handling sensitive data, demonstrating expertise in data privacy regulations and cybersecurity
- Identified and resolved digital marketing discrepancies promptly, applying analytical skills and proficiency in digital analytics tools
- Maintained and updated the online banking data of clients, ensuring accuracy and compliance with the Bank of America process
- Implemented strategies resulting in a 20% increase in service sign-ups and a 15% boost in client engagement, contributing to overall business growth.
Customer assistance executive
ienergizer - Noida, India
06.2020 - 05.2021
- Orchestrated seamless integration of digital marketing practices, employing advanced SEO and SEM techniques to elevate online visibility and drive a 20% increase in sales conversions
- Guided clients through digital account management and service sign-ups, harnessing dynamic social media and email marketing strategies to effectively communicate promotional offers, resulting in a notable 15% boost in sales
- Championed data privacy and security protocols, ensuring confidentiality in handling sensitive customer data, and demonstrating mastery in compliance with data privacy regulations and cybersecurity measures using CRM systems
- Proactively identified and swiftly resolved discrepancies in online booking details, leveraging analytical skills and digital analytics tools to ensure precise sales reporting and uphold superior levels of customer satisfaction.
UI/UX Designer for Website
DreamTrip4U
03.2019 - 10.2019
- Spearheaded the creation of engaging video content for various social media platforms, such as TikTok, Instagram Reels, and Facebook, resulting in a 25% increase in brand visibility and user engagement
- Led the development of visually compelling and user-friendly interfaces, enhancing the overall digital experience for website visitors
- Collaborated seamlessly with cross-functional teams to translate user needs into intuitive design solutions, ensuring alignment with business objectives and customer preferences
- Conducted user research and usability testing, resulting in a 20% improvement in website navigation and user satisfaction
- Implemented design enhancements based on analytics data, leading to a 30% decrease in bounce rates and increased user retention.
Education
MSc Digital Marketing -
Oxford Brookes University
01.2024
Bachelor of Business Administration and specialization in Digital Marketing - Marketing With Specialization in Digital Marketing
Chaudhary Charan Singh University India
India07.2020
Skills
- HTML
- CSS
- JavaScript
- Windows 10
- Windows 7
- IOS
- UNIX
- Google Analytics
- Social media account management
- Content marketing
- Social media content creation
- Social media advertising
- Social media analytics
- Influencer marketing
- Community management
- Email marketing
- SEO
- Landing page optimisation
- Video editing
- Graphic design
- Algorithm understanding
- A/B testing
- Cross-channel marketing
- Consumer behavior analysis
PROFESSIONAL SUMMARY
With about 3 years of dedicated experience in digital marketing, I bring expertise in a range of essential skills including social media management, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, content marketing, and analytics. Proficient in leveraging these channels, I have consistently achieved impressive results, such as increasing website traffic by 40%, boosting social media engagement by 50%, and improving email click-through rates by 30%. As a proactive team player with strong communication skills, I adapt swiftly to emerging trends and collaborate effectively to achieve shared goals.
Certification
- Certificate in Social Media Marketing-Hootsuite
- Certificate in Figma
- Certificate in Adobe XD
- The Fundamentals of Digital Marketing
- Advance Digital Marketing
Personal Information
- Date of Birth: 06/10/96
- Nationality: Indian
Hobbies and Interests
- Playing guitar
- Writing columns and blogs
- Creating graphic designs
- Creating social media videos
- Cooking
References
Available upon request
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Digital marketing intern
Soft Crayons Tech Solutions Pvt. Ltd
11.2022 - 01.2023
Digital marketing intern
Momskart - Indore
07.2022 - 08.2022
BFSI Associate
Tata Consultancy Services - BANK OF AMERICA
06.2021 - 05.2022
Customer assistance executive
ienergizer - Noida, India
06.2020 - 05.2021
UI/UX Designer for Website
DreamTrip4U
03.2019 - 10.2019
MSc Digital Marketing -
Oxford Brookes University
Bachelor of Business Administration and specialization in Digital Marketing - Marketing With Specialization in Digital Marketing
Chaudhary Charan Singh University India
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