Nithya Shree Suresh
Basingstoke,United Kingdom
Summary
Results-driven digital marketing professional with expertise in email marketing, social media, SEO, and PPC campaigns. Skilled in CRM management, analytics, content creation, and web design. Strong background in web design, branding, graphic design, and market research to develop data-driven strategies that enhance brand visibility and engagement. Adept at leveraging innovative marketing techniques to drive measurable business growth.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work history
Marketing Executive
McCance Group
Alton, Hampshire
2024.11 - Current
- Designed and optimised the company website, implementing on-page and off-page SEO strategies that increased organic traffic by 40% within six months.
- Led social media marketing efforts, including on-site client visits, content creation, and ad scheduling, which enhanced brand visibility and credibility by 50% using tools like Photoshop, Canva, and Buffer.
- Executed targeted email marketing campaigns using Mailchimp, Apollo, and LinkedIn Sales Navigator, achieving a 25% increase in B2B client acquisition and engagement.
- Utilised Google Analytics, Tag Manager, Search console tools to monitor campaign performance and make necessary adjustments for maximising effectiveness.
Web designer
Arlot Social
Swindon, Wiltshire
2024.01 - 2024.10
- Designed & delivered an average of 4 fully responsive websites per month, contributing to client revenue increases ranging from £20k to £250k per project
- Improved branding & navigation, boosting user engagement by 30%
Utilised WordPress, Figma, and Adobe tools, reducing project timelines by 25% - Implemented SEO best practices, leading to a 40% boost in website visibility higher search engine rankings for client sites
- Collaborated with clients to develop tailored web solutions, including e-commerce and data management systems.
- Developed new platforms using WordPress, Wix, and Shopify, based on established requirements.
UI/UX Designer Intern
Veri5ier
Birmingham
2023.09 - 2023.12
- Developed a user experience and interface in Figma to create data security through heuristic evaluation
- Conducted extensive user research to inform the design process, resulting in a 25% increase in user satisfaction and a 15% decrease in user error rates and designed with Accessibility features (WCAG 2.2)
- Crafted on logo, banners, and introductory video editing using Photoshop, Illustrator, and After Effects
Marketing executive
Orgfarm.store
India
2021.08 - 2022.09
- Spearheaded end-to-end brand development campaigns, achieving a 30% increase in lead generation.
- Enhanced email marketing effectiveness, resulting in a 20% increase in open rates and a 15% boost in click-through rates.
- Managed strategic AdWords campaigns, optimising ad spend, exceeding performance metrics, and improving brand visibility.
- Conducted regular competitor analysis to stay informed about industry trends and ensure the implementation of cutting-edge digital marketing strategies.
Marketing analyst
Vleafy Technologies
India
2020.05 - 2021.06
- Boosted website traffic by implementing effective SEO strategies.
- Conducted thorough keyword research for optimised content creation.
- Improved brand visibility with the application of up-to-date SEO techniques.
- Tailored on-page and off-page optimisation tactics to enhance search engine rankings.
- Utilised Google Analytics to monitor website performance.
- Designed effective promotional materials, enhancing brand perception among target audience.
Education
Master's - User experience and Design: UI UX
Birmingham City University
2022.09 - 2023.09
B.E. - Computer Science Engineer
Rajalakshmi Engineering College
2016.02 - 2020.03
Skills
- Email Marketing
- Social Media Marketing
- SEO Optimisation
- CRM Management
- PPC campaign management
- Analytics
- Content creation
- Web Designing
- Branding
- Graphic design
- Market research
- Mobile app marketing
Timeline
Marketing Executive
McCance Group
2024.11 - Current
Web designer
Arlot Social
2024.01 - 2024.10
UI/UX Designer Intern
Veri5ier
2023.09 - 2023.12
Master's - User experience and Design: UI UX
Birmingham City University
2022.09 - 2023.09
Marketing executive
Orgfarm.store
2021.08 - 2022.09
Marketing analyst
Vleafy Technologies
2020.05 - 2021.06
B.E. - Computer Science Engineer
Rajalakshmi Engineering College
2016.02 - 2020.03