Summary
Overview
Work history
Education
Skills
Hobbies and Interests
References
Timeline
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Ninyas Sapper

Denham,South Bucks

Summary

Results-driven professional with expertise in leadership and strategy, digital analytics, and business innovation. Demonstrates proficiency in team management, stakeholder influence, and agile delivery to drive impactful outcomes. Skilled in leveraging web analytics, customer insights, and experimentation tools such as GA, Optimizely, Salesforce Commerce Cloud, and Adobe Analytics to optimise performance. Adept at fostering revenue growth through P&L ownership and innovative strategies. Committed to delivering measurable success while pursuing opportunities that align with strategic business objectives.

Overview

18
18
years of professional experience
11
11
years of post-secondary education

Work history

Head of Conversion and Experience

Travelopia
11.2023 - 08.2025
  • Led eCommerce delivery for Yachts division, generating over £100M annual revenue
  • Delivered 14% YoY increase in session-to-booking conversion in last 12 months
  • Increased CRO velocity by 80%, raising win rate by 11% and generating £1.6M in benefits
  • Led eCommerce innovation strategy covering people, tools, and processes. Deliverables include AI use case to leverage chatbot to deflect calls (-6% reduction in calls), AI use case to democratize data and improve decision making (Saving full-time FTE cost and improved decision making)
  • Hosted weekly Centre of Excellence meetings to showcase new innovations to wider group and evangelise use of new sales techniques to increase commercial benefit
  • Built and scaled Merchandising team, securing ROI-based headcount expansion
  • Saved £600K in media spend in last 6 months by putting structured process for alerting, detection and rapid optimisation action
  • Delivered significant leap in SEO performance with 29% rise in keyword rankings, 4% organic traffic and robust strategy to capitalise on AI innovation in Search

Head of Ecommerce

Virgin Media O2
08.2020 - 11.2023
  • Managed commerce portfolio worth over £1B for Consumer & SOHO
  • Achieved 8% digital revenue growth in 2022 through strategic execution
  • Led 2021 customer acquisition strategy resulting in 28% category growth
  • Recovered digital volume post-COVID, delivering 90% YoY growth in 2020
  • Launched 200+ products with insight-driven plans; earned top eCommerce awards
  • Built and coached team of 5 high-performers; mentored award-winning talent
  • Led agile innovation squad of 32 multidisciplined colleagues to drive 6% handset share growth via 14 new initiatives
  • Championed experimentation and embedded A/B testing at strategic level

Head of Online Trading

Telefonica (O2)
02.2019 - 08.2020
  • Delivered £450M+ P&L through 12 sales KPIs and increased cross-sell revenue by 30%
  • Steered acquisition roadmap and developed high-performing sales teams
  • Enabled international strategy roll-out of UK eCommerce best practices
  • Initiated training programs on tactical growth via market & analytics insight

Senior Optimisation Manager

Telefonica (O2)
12.2015 - 02.2019
  • Exceeded revenue targets with £23M (2017) and £24M (2018) incremental gains
  • Delivered step-change app revenue growth via in-life optimisation
  • Led personalisation program for digital adoption and CSI improvements

Optimisation Manager

Telefonica (O2)
06.2013 - 11.2015
  • Delivered 20% conversion uplift via programmatic CRO in 2015.
  • Deployed web chat and insight tools, securing £2M ROI.
  • Provided board-level insights and experimentation strategy.

Various roles
04.2007 - 06.2013
  • Delivered responsive retention journey, increasing conversion by 17% for Sky
  • Drove 30% increase in new contract conversion for Three
  • Managed merchandising roadmap and strategic eCommerce improvements for Three

Education

BSc (Hons) - Pharmaceutical Science

Kingston University
01.2001 - 01.2004

A-Levels - Mathematics, Chemistry, Biology

Ealing Tertiary College
01.1999 - 01.2001

10 GCSEs (A–C) - English, Maths, Science

Brentside High School
01.1993 - 01.1999

Skills

  • Leadership & Strategy: Team Management, Stakeholder Influence & Agile Delivery
  • Digital & Technical: Web Analytics, Customer Insight & Experimentation
  • Tools & Platforms: GA, Optimizely, Salesforce Commerce Cloud & Adobe Analytics
  • Business Acumen: Revenue Growth, P&L Ownership & Innovation

Hobbies and Interests

A passionate traveller who enjoys discovering new cultures. Deeply family-oriented, I often enjoy exploring the outdoors and nature with loved ones.

References

References available upon request.

Timeline

Head of Conversion and Experience

Travelopia
11.2023 - 08.2025

Head of Ecommerce

Virgin Media O2
08.2020 - 11.2023

Head of Online Trading

Telefonica (O2)
02.2019 - 08.2020

Senior Optimisation Manager

Telefonica (O2)
12.2015 - 02.2019

Optimisation Manager

Telefonica (O2)
06.2013 - 11.2015

Various roles
04.2007 - 06.2013

BSc (Hons) - Pharmaceutical Science

Kingston University
01.2001 - 01.2004

A-Levels - Mathematics, Chemistry, Biology

Ealing Tertiary College
01.1999 - 01.2001

10 GCSEs (A–C) - English, Maths, Science

Brentside High School
01.1993 - 01.1999

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