Nina Patrycja Lasek
Birmingham
Summary
A results-driven professional with a 2:1 degree in Public Relations with 2 extra ECTS for leading and winning PAROLO project campaign competition from University of the Arts, London, specialising in communications, marketing, public relations, and team leadership. Experienced in driving brand engagement for fashion and hospitality brands, including managing social media accounts, content creation, sales, brand promotion, and event coordination. Proficient in TikTok live streaming, social media marketing, and customer service and passionate about combining creativity with strategy to enhance brand presence and business growth.
Overview
7
7
years of professional experience
Work History
Tiktok Live Host & Content Creator
Moonlite Apparel LTD
11.2024 - 01.2025
- Deep understanding of TikTok trends, challenges, and algorithms.
- Ability to create engaging, viral content on TikTok (including editing, filters, and effects).
- Comfort and confidence in going live and interacting with viewers in real-time.
- Familiarity with TikTok Live's features (live shopping, audience interaction, Q&A, etc.).
- Strong verbal communication and engaging personality to entertain and inform viewers.
- Ability to interact with viewers in a fun and authentic manner, answering questions and addressing comments in real-time.
- Effective call-to-action skills to encourage viewers to purchase, follow, or engage.
- Host live streaming sessions to promote clothing collections, sales, or new arrivals.
- Engage with the live audience by responding to comments, questions, and feedback.
- Build a loyal and interactive community on TikTok by responding to comments, engaging with followers, and encouraging participation.
- Monitor audience reactions, adapt content based on performance, and analyse what works for better future streams.
- Develop and post creative, brand-aligned TikTok content (videos, challenges, trends) to promote products and engage followers.
Marketing and Public Relations Assistant
Faceless Marketing LTD
06.2023 - 07.2024
- Developed marketing and public relations campaigns for beauty and fashion brands
- Updated and maintained content posted on clients' web pages and social media accounts in order to increase clients' sales
- Coached client representatives in effective communication with public and with employees
- Implemented crisis communication plans in response to negative publicity or unexpected events affecting the clients' reputation
- Consulted clients on how to run TikTok shops on LIVE
- Analysed data from various platforms to determine most effective social media strategies
- Took, enhanced, retouched and resized photographs for use on social media
- Monitored and tracked Instagram and Tiktok analytics, analyzing engagement and reach metrics and providing insights and recommendations for improvement
- Helped clients to scout for Influencers and staff for manage pop up events and showed initiative by travelling to events to help first-hand to reach sales goals for clients
- Met deadlines while maintaining high-quality deliverables
- Specialised in B2B and Influencer marketing
- Recruitment and scouting of staff and influencers for events and social media content & campaigns
Social Media Assistant and Model
Ben Harad Khaliji House
06.2023 - 08.2023
- Comfortable and confident in front of the camera for photoshoots and video shoots.
- Understanding the aesthetic and messaging of the brand.
- Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
- Content creation (photos, videos, stories, reels).
- Ability to engage with the audience through comments, direct messages, and community management.
- Good time management and organizational skills to coordinate shoots, social media calendars, and campaigns.
- Assist with scheduling posts and content creation timelines.
General manager
V.I.P Bar & Lounge, Wembley
07.2021 - 09.2021
- Strong leadership abilities to manage a small team of bar staff, security, and other personnel.
- Proficient in managing cash flow, daily sales and stock count
- Ability to track expenses, ensure proper cash handling, and perform end-of-day financial reconciliation.
- Experience in creating and managing staff rotas to ensure optimal coverage for shifts.
- Excellent communication skills for interacting with customers/staff and resolving any issues.
- Experience in maintaining a clean and safe environment for both customers and staff.
- Proficient in managing the club/lounge's social media presence on Instagram
- Experience in promoting events through various channels (social media, flyers, posters, local advertising).
ShellEnergy Marketing & Sales Specialist
Live Innovations LTD
06.2019 - 09.2019
- Researched industry trends and competitor marketing decisions to introduce new ideas
- Researched markets research to develop effective campaigns
- Worked closely with team, gaining knowledge of day-to-day processes and duties
- Conducted market research to identify trends and opportunities and provided insights to support marketing strategy and planning
- Produced performance reports that tracked KPIs such as website visits, traffic patterns, and social media engagement rates to measure campaign success
- Attended staff conferences to provide management with information and proposals concerning promotion, distribution, design, and pricing of company products and services
- Participated in ongoing training to enhance own job skills and knowledge in B2B marketing
- Utilized Microsoft Office and Canva to edit and create documents quickly and efficiently
Front of House Staff Member
JD Wetherspoons
01.2018 - 09.2018
- Reached monthly sales goals with a certain ale/beer through recommendations, persuasion
- Led the team when the establishment was short-staffed in team leaders
- Worked as a team player to achieve swift and high standard customer service in fast-paced environment
- Memorized frequent customer preferences to build relationships and loyalty
Customer Service Representative
ProMarquee Events
11.2017 - 01.2018
- Persuaded top number of customers into a loyalty scheme weekly
- Promoted the event throughout the town through face-to-face marketing
- Achieved high loyalty scheme percentage with consultative, value-focused customer service approach
- Trained to give First Aid in case of any accidents or emergencies
- Provided excellent customer service by greeting customers and aiding
Education
A LEVELS - Government and Politics, English Language, History, Extended Project Qualification
Oaklands College
Bachelor of Arts - Public Relations
University of Arts London
GCSEs - English Language and Literature, Double Award science, Computer Science, Mathematics, French, Classical Civilizations
Watford Grammar School for Girls
Skills
- PR Strategy & Consultancy
- Reputation Management
- Sales
- Social Media Management
- Crisis Prevention & Management
- Project & Time Management
- Influencer & Client relations
- Leadership & Team Management
- Communications
- Brand Representation
Languages
English
Native
Polish
Native
German
Beginner
French
Beginner
References
References available upon request.
Timeline
Tiktok Live Host & Content Creator
Moonlite Apparel LTD
11.2024 - 01.2025
Social Media Assistant and Model
Ben Harad Khaliji House
06.2023 - 08.2023
Marketing and Public Relations Assistant
Faceless Marketing LTD
06.2023 - 07.2024
General manager
V.I.P Bar & Lounge, Wembley
07.2021 - 09.2021
ShellEnergy Marketing & Sales Specialist
Live Innovations LTD
06.2019 - 09.2019
Front of House Staff Member
JD Wetherspoons
01.2018 - 09.2018
Customer Service Representative
ProMarquee Events
11.2017 - 01.2018
A LEVELS - Government and Politics, English Language, History, Extended Project Qualification
Oaklands College
GCSEs - English Language and Literature, Double Award science, Computer Science, Mathematics, French, Classical Civilizations
Watford Grammar School for Girls
Bachelor of Arts - Public Relations
University of Arts London
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