Business news journalist turned communications professional, skilled in distilling complex concepts and analyses into clear, accessible messages for diverse audiences across multiple channels. Experienced in managing and tracking project deliverables both independently and in collaborative team settings.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Vice president, Investment Products & Advisory Department
The Bank of East Asia
Hong Kong
01.2024 - 01.2025
Compiled accurate, bilingual (English and Chinese) 60-paged quarterly market outlook reports, 2-paged fact sheets and investment articles to improve clients' engagement across channels
Worked with internal C-suite executives, compliance, legal, marketing, and communications teams to ensure compliant, on-brand content
Organised bi-annual face-to-face press conferences and managed logistics, including preparing press material, liaising with ~20 journalists from global media outlets, overseeing on-site set up
Coordinated with external financial printers, videographers, and agencies to deliver content in the right format and meet deadlines
Produced bi-weekly, hot-topic investment videos, engaging in pre-and post production: storytelling, video editing, subtitling and scripting content for social media audiences
Scheduled a forward-looking publishing timetable for written and visual content, mapping channels for each message, aligning with global economic calendars, corporate events, and trending topics
Arranged and chaired an internal weekly briefing held face-to-face and online with over 100 colleagues participated; Coordinated all logistics- share email invites, liaise with cross-functional teams for support, encourage feedback and host the meeting
Managed an internal materials-sharing library
Analyst, Investment Banking Division
Arta Techfin Corporation Limited (0279.HK)
Hong Kong
10.2021 - 10.2023
Directly worked with department head to close a series A+ fundraising round for a UK-regulated digital asset derivatives platform amidst challenging market conditions
Built rapport between clients and investors, facilitating deal progression
Arranged and chaired non-deal roadshows and site visits for investors, addressing due diligence queries
Collaborated with compliance, legal, marketing and corporate communications teams, ensuring compliant and on-brand materials
Partnered with C-suite leaders to deliver timely planning products e.g. annual result report and ad-hoc announcement
Produced a weekly hot topics note on digital asset policies and fundraising in G10, Hong Kong, and Chinese market
Senior Content Editor, Online Finance Media Unit
Arta Techfin Corporation Limited (0279.HK)
Hong Kong
02.2021 - 09.2021
Designed course materials for paid trading courses and free seminars open to the public with an interest in investment and trading; led the end-to-end user journey
Senior Reporter (Business News)
Apple Daily Limited
Hong Kong
02.2018 - 02.2021
Proven ability to build strong relationships with policy makers, compliance, marketing and communications teams to co-create high-quality content
Interviewed executives from startups to global giants, transforming complex business models into engaging, easily understood feature story
Reporter (Trade-Commerce Page)
Hong Kong Economic Times Limited
Hong Kong
11.2017 - 02.2018
Diversified coverage from retail and tourism to the trade fairs market, with a specific focus on international brands extending their presence in APAC market
Reporter (Business News)
Ming Pao Newspaper Limited
Hong Kong
09.2015 - 11.2017
Interviewed executives from startups to global giants, transforming complex business models into engaging, easily understood feature story
Managed the new business page on Facebook and the standalone Ming Pao business news website
PR Executive
Sunny Idea (HK) Limited
Hong Kong
06.2015 - 09.2015
Successfully completed a skincare brand Bio oil product preview event, received overwhelming support by invited journalists and influencers, gaining significant exposure
Junior Research Writer (Non-drama Programme Division)
Television Broadcasting Limited
Hong Kong
06.2014 - 05.2015
Education
Bachelor Degree of Social Science (Hons) - Sociology, Communication Studies
Hong Kong Baptist University
01.2011 - 01.2014
Skills
Software skills
Microsoft Office Suite
CMS knowledge
Google Analytics (on training)
Adobe premiere
Canva
Mobile video and photo editing
Bloomberg terminal
Personal skills
Written and verbal communication skills (English and Chinese)