Nimisha OK
Programmatic Advertising
London,London
Summary
Passionate digital marketing professional comfortable handling multiple responsibilities across Programmatic Sales, Monetization, SMB operations, SEM, Media buying, and Ad tech. Enthusiastic about exploring new opportunities, setting up processes and teams, and scaling up business.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
4
4
Language
Work History
Associate Director
Verse Innovation Pvt LTD
Bangalore
04.2022 - Current
- Head of Programmatic Monetization & SMB Operations.
- Owning and exceeding programmatic revenue targets
- Overseeing integration of ad networks on Josh, Verse's short video platform.
- Managing team of 20 account managers, data analysts and SEM analysts managing 4000+ SMB customers, most of which are first time digital advertisers.
- Optimized entire process flow of CRM, client onboarding, campaign setup, reporting and final invoicing
- Captured new and repeat customers by optimizing business strategies and launching products to diversify offerings- adding Facebook, Instagram and Affiliate campaigns, and adding Website sales and SEO offerings
- Devised strategies and implemented those for enhancing profitability to achieve business objectives.
Senior Manager
Verse Innovation
Bangalore
07.2020 - 03.2022
- Wearing multiple hats including Ad network revenue, SMB Ad Operations, Media buying, and Ad tech
- Head of Programmatic monetization (Ad networks) - Onboarding, integrating, and scaling up various Ad network partners like Google (DFP), Facebook(FAN), Amazon (TAM), Pubmatic, Rubicon, Index exchange, etc
- Head of Operations - SMB- Managing a team of 20 SEM and data analysts
- Established, initiated, optimized and scaled up teams and processes for customer onboarding, CRM integration, campaign management, reporting and invoicing
- Media Buying - Coordinated technical implementation of automated inventory buying and helped marketing team in sourcing quality inventory from various publisher partners
- Ad Tech and Product - Leading project on implementation of centralized real time bidding, automated reporting, etc on various product platforms of Verse
Lead - Programmatic Sales
Verse Innovation, Dailyhunt
Bangalore
11.2018 - 06.2020
- End to end management of programmatic ad sales and operations for Dailyhunt
- Identifying and closing strategic advertising partnerships with leading ad networks
- Developing and growing repeat business from existing customers
- Working cross-functionally to articulate and develop new advertising opportunities
- Internally aligning resources (product, engineering, etc.) to help meet advertisers' needs.
Lead- Programmatic Account Manager
InMobi
Bangalore
01.2018 - 11.2018
- Leading North America Programmatic Account management
- On-board new potential clients and help them with DSP integration and scaling of accounts
- Build multi-level relationships with DSPs, Programmatic buyers and internal stakeholders
- Educating clients on tools and products and serve as day to day contact for partners to deliver value to their accounts through supply optimization
- Ensuring advertisers reach their targeted audience by providing apt expertise in PMP deals
- Identify key trends in performance & articulate possible optimization strategies
Lead - Account Manager
InMobi
Bangalore
07.2016 - 12.2017
- Lead Account management and campaign management t for Australia-New Zealand region
- Managed team of 7 members which includes account managers and campaign managers
- Managed supply-demand coordination for ANZ market
- Introduced new quality control system for campaign setups
- Created knowledge management repository and facilitated cross functional training of delivery teams
Senior Campaign Manager
InMobi
Bangalore
01.2015 - 06.2016
- Leading campaign management of Australia & New Zealand accounts
- Work collaboratively with Sales Managers, regional business development, publisher partner management, creative & technical services and other cross functional teams
- Meet and exceed campaign goals through campaign strategy and optimization
- Work with data to arrive at insights and strategies about campaigns and deliver client ROIs and unlock new revenue opportunities
Associate - Campaign Management
InMobi
Bangalore
09.2013 - 01.2015
- Handling campaign management responsibilities for Europe & Middle east region
- End to end campaign management including inventory analysis, campaign set up, reporting and optimization
- Expertise in brand and performance campaigns
- Working across multiple stakeholders for smooth delivery of campaigns
Associate - Ad Operations
InMobi
Bangalore
04.2012 - 08.2013
- Reviewing and approving of Ads and Sites, and tagging based on brand safety.
- Addressing client queries related to ad approvals, and payment issues.
Education
MBA - Lean Operations and Systems
Christ University Institute of Management
Bangalore, Karnataka, India 06.2010 - 03.2012
B. Tech - Applied Electronics and Instrumentation
Vimal Jyothi Engineering College
Kannur, Kerala, India 06.2005 - 03.2009
12th - Maths & Science
St. Mary's Higher Secondary School
Kannur, Kerala, Inida 06.2002 - 03.2004
10th -
St John Baptist English Medium School
Kannur, Kerala, India 06.2001 - 03.2002
Skills
Programmatic Advertising
SMB Operations
Campaign Management
Search Engine Marketing /Google Ads
Facebook / Instagram Ads
Affiliate Marketing
Media Buying
Quote
If you don’t become the ocean you’ll be seasick every day.
Leonard Cohen
Timeline
Associate Director
Verse Innovation Pvt LTD
04.2022 - Current
Senior Manager
Verse Innovation
07.2020 - 03.2022
Lead - Programmatic Sales
Verse Innovation, Dailyhunt
11.2018 - 06.2020
Lead- Programmatic Account Manager
InMobi
01.2018 - 11.2018
Lead - Account Manager
InMobi
07.2016 - 12.2017
Senior Campaign Manager
InMobi
01.2015 - 06.2016
Associate - Campaign Management
InMobi
09.2013 - 01.2015
Associate - Ad Operations
InMobi
04.2012 - 08.2013
MBA - Lean Operations and Systems
Christ University Institute of Management
06.2010 - 03.2012
B. Tech - Applied Electronics and Instrumentation
Vimal Jyothi Engineering College
06.2005 - 03.2009
12th - Maths & Science
St. Mary's Higher Secondary School
06.2002 - 03.2004
10th -
St John Baptist English Medium School
06.2001 - 03.2002