Working for one of the one of the most well established independent boutiques in the UK , trading nearly 40 years with over 60 Brands, both well established International labels such as Alexander McQueen, Lanvin, Chloe, Stella McCartney, Rick Owens, Givenchy, Marc Jacobs, Vivienne Westwood, Alexander Wang, Acne, Helmut Lang as well as young British talent including Mary Katranzou, Peter Pilotto, Marcus Lupfer, Sophie Hulme, , to create an interesting and edited point of view for the store and online business
Budgets set at £1 million per season but constantly growing due to online demand
Also in charge of managing and developing the relationship with our ecommerce online partner, Farfetch.com and evolving the company website set up in 2009 - www.bernardboutique.com
Responsible for all range planning using analysis tools and sell through data.
Head
Nicole Farhi
06.2001 - 10.2010
Of Buying for Retail division
Responsible for buying all the Women's, Men's, and Home collections for Nicole Farhi Retail with a total annual turnover £16m
Overseeing Merchandising, Retail Operations and Visual Display for all 20 stores and concessions in London and the North of England
Working closely with Design and Production to deliver a cutting edge representation of the Nicole Farhi brand for the company owned stores
Constant assessment of the business through detailed sales analysis to identify and maximise new opportunity
Partnering with Press and Marketing to ensure new goals/new product are well communicated
Building relationships and working with senior Fashion Directors at Selfridges, Harvey Nichols and House of Fraser to develop and grow the Nicole Farhi Concession business
Building, developing , motivating all teams ( 6 direct reports), creating a clear sense of direction ensuring all goals and objectives are understood and agreed throughout the field.
Product Manager
The Limited
07.1999 - 01.2001
Men's Knits and Sweaters
Based in the New York design studio, responsible for overseeing the design and product development of the knit and sweater area
Facilitating all information between design, production, sourcing, technical services, marketing and merchandising to create four collections a year to be bought for the 513 store chain by the merchandising team based in Columbus, Ohio
Accountable for reconciling design's vision with the merchant's assortment plans, through strategy meetings with the design team to identify key merchant's business needs to achieve sales plans whilst working to maintain design's integrity of the brand
Driving intelligent design through development of calendars and cost matrices ensuring that design time was managed effectively and price point perimeters were understood
Travel to Hong Kong four times a year for fit meetings with the Hong Kong agents.
Buyer
County Seat Stores
New York
07.1997 - 07.1999
Accessories and Lifestyle
Developed, sourced and negotiated the seasonal assortments based on current trends for a 375 store fashion chain.
Director
Pink Soda USA, Pink Soda
New York, London
12.1995 - 06.1997
Product Development for USA
Accountable for the management and growth of Pink Soda, USA, LTD
Sourced and developed product for companies such as The Gap, The Limited and other large retail apparel groups, working with their design teams to create private label ranges tailored specifically for their customer needs
Worked directly with factories in India, Taiwan, Hong Kong and China to follow through the critical path from initial design ideas to in store delivery.
USA Franchise Buyer
London
08.1994 - 09.1995
Accountable for buying and managing the product for the Warehouse US franchise stores
Regular visits to the USA to oversee and act as “caretaker” of the UK brand
Extensive European travel with the UK design team to source new directional fabrics, ideas, visit trade fairs and competitively shop various market places.
Assistant Buyer
Principles For Men
London
11.1991 - 07.1994
Men's Formalwear
Assisted in buying the shirt and tie range for 240 retail outlets in the UK
Involved in the development of cloth and tailoring for suiting collections.
Education
Bachelor of Arts - English/Politics
Manchester University
1991
Upper Second Class Degree
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Esher College
1988
English Literature, Politics, Biology
Timeline
Buyer - Bernard Boutique
10.2010 - 01.2014
Head - Nicole Farhi
06.2001 - 10.2010
Product Manager - The Limited
07.1999 - 01.2001
Buyer - County Seat Stores
07.1997 - 07.1999
Director - Pink Soda USA, Pink Soda
12.1995 - 06.1997
USA Franchise Buyer -
08.1994 - 09.1995
Assistant Buyer - Principles For Men
11.1991 - 07.1994
Manchester University - Bachelor of Arts, English/Politics
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