Nikki Langwell

Responsibilities:

• Lead the development and execution of marketing strategies to align with business objectives.
• Manage brand communications for commercial, charitable and employer brand initiatives across multiple channels.
• Develop targeted campaigns across sectors to drive business growth and lead generation for sales and accounts teams.
• Analyse campaign performance and use insights to build and enhance future strategies.
• Lead the development of content marketing, including email, web, and print materials.
• Collaborate with internal teams and external partners to drive business growth.

Key Achievements:

• Created and implemented the marketing strategy, plan and KPIs for the business.
• Successfully implemented a new website to enhance digital presence and am now supporting its redevelopment to align with the company’s current and future positioning and requirements.
• Developed and launched targeted print and email campaigns that have increased engagement, leads and conversions across multiple sectors, including healthcare and charities.
• Led the brand repositioning strategy and rollout in 2023, successfully enhancing brand perception and market engagement.
• Developed a volunteering program that allows employees to give back to the local community while enhancing the company’s social responsibility initiatives.
• Created and authored a printed magazine to showcase the company’s leadership in sustainable operations and marketing support.

Responsibilities:

• Delivered marketing and communication activities for corporate partnerships.
• Managed digital and print content creation for various campaigns.
• Led the production of corporate newsletters and email marketing initiatives.

Key Achievements:

• Restructured corporate email marketing strategy, resulting in improved engagement rates.
• Successfully planned and executed key events, including the Women’s Institute Centennial Fair.

Responsibilities & Achievements:

• Managed firm-wide marketing activities, including digital campaigns and print content.
• Enhanced brand visibility through the development of sector-focused marketing materials.
• Increased engagement via targeted social media strategies.

Marketing Assistant – Streets Chartered Accountants, Lincoln (2011 – 2013)

Payroll & Tax Assistant – Streets Chartered Accountants, Lincoln (2005 – 2011)

Deputy Team Manager – Cater Allen Private Bank (now part of Santander), Sheffield (2003 – 2005)

Customer Service Officer – NatWest, Sheffield (2002 – 2003)