I am a varied skilled and experienced Marketing Assistant, Administrative Assistant, and Supervisor. A reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as a strong team player with exceptional communication skills. A detail-oriented and motivated professional with a proven track record of improving customer satisfaction and enhancing media outreach. Adept at utilizing extensive knowledge of marketing tools and copywriting skills to improve sales strategies. Possesses excellent oral and written communication skills to effectively support marketing teams. The goal is to seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management, and problem-solving skills.
Hi, I’m
Nikia McCoon
Summary
Overview
10
years of professional experience
Work History
Moneycorp
EMEA Marketing Assistant
06.2022 - 04.2023
Job overview
- Maintained documentation, detailing assignments, and in-progress work, and completed project milestones.
- Input new data, update old records, and cross-check information to keep the marketing database up-to-date.
- Conducted thorough research to construct creative and fresh ideas.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Utilized time-tracking software for accurate project and time management.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Developed creative design for print materials, brochures, banners, and signs.
- Managed event logistics and operations.
Ab-InBev
Marketing Assistant
12.2021 - 05.2022
Job overview
- Contributed to weekly team meetings, brainstorming sessions, and staff appraisals.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Generated leads through phone calls, emails, and face-to-face interactions.
- Created engaging content for Twitter, Facebook, and Instagram.
- Established and managed relationships with external data providers and research vendors.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Actively listened to customers, handled concerns quickly, and escalated major issues to supervisor.
- Performed event coordination for larger parties and gatherings.
- Improved future events by evaluating successes and failures of previous private and corporate gatherings.
Ab-Inbev
Supervisor
07.2021 - 05.2022
Job overview
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
- Monitored workflow to improve employee time management and increase productivity.
- Evaluated employee performance and coached and trained to improve weak areas.
- Achieved results by working with staff to meet established targets.
- Maintained clean and well-organized production areas to avoid violations or unnecessary work delays due to hazards or inefficient layouts.
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
- Conducted routine inspections to check quality and compliance with established specifications.
- Generated reports detailing findings and recommendations.
- Created and managed project plans, timelines and budgets.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
Illustration Society
Student Marketing Manager
10.2018 - 10.2019
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Maintained documentation, detailing assignments, and in-progress work, and completed project milestones.
- Performed market segmentation, targeting, and positioning for each product line.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
R&S Overhead Doors
Office Assistant
06.2016 - 09.2017
Job overview
- Completed clerical tasks such as filing, copying, and distributing mail.
- Interacted with customers by phone, email, or in person to provide information.
- Maintained and updated office records, both digital and physical.
- Managed daily data entry and kept clerical information accurate and up-to-date.
- Ordered office supplies and kept the office stocked with needed resources to operate smoothly.
- Promptly received and forwarded incoming communications, such as phone calls, emails, and letters, to appropriate staff.
- Utilized office management software to record and track customer information.
- Collaborated with various departments to complete assigned tasks.
- Created purchase orders and tracked invoices to avoid missed or delayed shipments.
- Scheduled and coordinated travel arrangements for office staff members.
- Assisted with budgeting and financial management to keep office operating within budget.
Claremont High School
Editor
09.2013 - 06.2017
Job overview
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Led and managed multiple projects from the conceptual stage through to launch.
- Checked reference sources to verify dates, facts, and statistics.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Managed a team of writers and junior editors to deliver accurate and engaging content.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Selected and edited photos for use in diverse projects.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Supported publication by helping develop layouts and collaborating with production teams.
- Wrote and created content for various topics and mediums.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Education
University of East LondonLondon, ENG
Masters of Arts in Media and Communication Industries from Marketing
10.2021
University Overview
From this degree I gained more of a specialization and an understanding of the media industries.
University of East LondonLondon
BA Business Management Marketing from Business Management
07.2020
University Overview
Received First class honors. Gained an extensive knowledge on marketing both theoretically and practically.
- Completed professional development in Marketing
Skills
- Strong written and verbal communication skills
- Computer skills: Customer relationship management software, data entry and analytical skills
- Microsoft Office
- Database Administration
- Website Maintenance
- Event Coordination
- Adobe Creative Suite
- Email marketing
- Digital Marketing
- Content creation
- Social Media Marketing
- B2C B2B client relations
Timeline
EMEA Marketing Assistant
Moneycorp
06.2022 - 04.2023
Marketing Assistant
Ab-InBev
12.2021 - 05.2022
Supervisor
Ab-Inbev
07.2021 - 05.2022
Student Marketing Manager
Illustration Society
10.2018 - 10.2019
Office Assistant
R&S Overhead Doors
06.2016 - 09.2017
Editor
Claremont High School
09.2013 - 06.2017
University of East London
Masters of Arts in Media and Communication Industries from Marketing
University of East London
BA Business Management Marketing from Business Management
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