A highly skilled digital marketing professional with 4+ years of experience in developing and implementing successful online marketing campaigns. Strong background in SEO, PPC, social media marketing, and email marketing. Proven track record of driving website traffic, generating leads and increasing sales through targeted digital marketing strategies. Excellent communication and analytical skills with a passion for staying up-to-date on industry trends and best practices.
Hi, I’m
Nikhil Stanley Verghese
Digital Marketing Professional
Leicester
Summary
Overview
3
years of professional experience
3
years of post-secondary education
2
Languages
Work History
Range Marketing (in-house marketing agency for Fischer Future Heat & Outfox the Market Energy)Leicester
Digital Marketing Manager
06.2020 - Current
Job overview
- Develop and execute comprehensive digital marketing strategies to drive website traffic, generate leads, and increase sales.
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, Native, Facebook, and other social media platforms.
- Conduct keyword research and implement SEO best practices to improve website ranking and organic traffic (+SEO copywriting to rank organically on the first page).
- Conceptualising and managing the execution of TV ads and budgeting (ITV, STV, and Sky Adsmart).
- Create and schedule engaging social media content to increase brand awareness and drive engagement.
- Analyze and report on campaign performance using Google Analytics, Power-Bi, and other tools.
- Email marketing (content and execution) + automation on Active Campaign, MailChimp, and HubSpot - 50-63% open rate and 5-9% click rate.
- Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
Range Marketing Leicester
Digital Marketing Executive
Job overview
Summer of 2017, 2018, and 2019 (July-September)
- Assisted in the development and execution of digital marketing campaigns across various channels.
- Managed and optimized PPC campaigns to drive targeted traffic and leads.
- Created and scheduled social media content to increase brand awareness and engagement.
- Conducted keyword research and implemented SEO best practices to improve website ranking and organic traffic.
- Analyzed and reported on campaign performance using Google Analytics and other tools.
Education
Lancaster University Management SchoolLancaster
Master of Science from Advanced Marketing Management
09.2019 - 06.2020
University Overview
Lancaster University
Bachelor of Science from Marketing and Psychology
09.2016 - 06.2019
University Overview
Skills
SEO
Accomplishments
Accomplishments
Reduced Fischer's CostPper Acquisition by 22.7%.
Worked with Volkswagen while at university to ideate and execute the 'Hold on, I'm coming' advert for their EVs.
Volunteered for UNICEF.
Vice-Captain of the Lancaster University Cricket Team.
Numerous blogs ranking 3rd, 4th and 5th on search (eg. Google - Best Electric Boilers).
Advertorial content for newspapers that brought the Cost Per Lead of this channel down by 61%.
Timeline
Digital Marketing Manager
Range Marketing (in-house marketing agency for Fischer Future Heat & Outfox the Market Energy)
06.2020 - Current
Lancaster University Management School
Master of Science from Advanced Marketing Management
09.2019 - 06.2020
Lancaster University
Bachelor of Science from Marketing and Psychology
09.2016 - 06.2019
Digital Marketing Executive
Range Marketing
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