Nikhil Buchhally

· Managing National Accounts with Annual revenue of 18 Mn USD.

· Built and maintained Multi- functional relationships at all levels and functions in the respective accounts.

· Supported management team in defining budget, targets and format driven strategies.

· Expanded the branded Business portfolio through a mix of achieving growth within the existing portfolio and managed to get new listings for the NPD products. Growth achieved for 15% for existing and 20% plus for the combined branded portfolio.

· Managed Own Label contracts including acquiring new contracts in the convenience and grocery channels.

· Demonstrated Negotiation skills ensuring a 15% Delivered margin in the Own label business.

· Extensively used In Store Media and branding with the respective retailers to drive Off take goals for the branded business.

· Increased Brand visibility and presence within retailers.

· Managed Overall P&L for Branded and Own label Business for the respective accounts.

Selected Highlights:

· Sales growth of 20% achieved for the Branded Business Portfolio delivered through correct Portfolio Planning, In store Visibility and Merchandising, Online Media presence, Promotions.

· Delivered Margin of 15% on Own label products through value-based selling and negotiating effective cost price changes in a dynamic environment.

Led teams of 20, optimising operations and ensuring policy compliance.

Analysed Point of Sales data to strategise marketing efforts, increasing market share.

Expanded channel business, boosting profitability by 20% through partner acquisition.

Drove industry sales growth via trade and consumer initiatives for packaged goods.

Administered Trade Marketing activities, enhancing consumer-trade promotions.

Managed sales budgets for Institution Business including key accounts like KFC.

Directed new product development for Qbake's entire bakery line at Ummsaid Bakery.

Executed business growth plans with major retail outlets like Carrefour.

Managed key accounts for international chain and Horeca business, generating annual revenue of 3.5 million USD.

Directed expansion and customer acquisition efforts in Horeca business, achieving 1 million USD in annual revenue with a team of 7 members.

Enhanced organisational profitability through strategic management decisions and new business development initiatives.

Oversaw management processes to maximise short, medium, and long-term profitability and shareholder returns.

Led end-to-end Key Account Management activities to ensure seamless service delivery.

Established strong relationships with customers to facilitate cross-selling and up-selling opportunities.

Spearheaded Customer Lifecycle Management, from identifying prospective clients to finalising deals through techno-commercial negotiations.

Identified expansion opportunities within assigned accounts by offering customised solutions tailored to industrial segments.

Achieved business targets for West Region in B2B segment, driving revenue growth from 4.2 Crores to 60 Crores over 11 years.

Recognised for exceeding sales target of 3200 T by 102% using indirect sales strategies.

Managed key accounts including Flight Kitchens, Trent, More, Big Bazar, Reliance Cash & Carry and Birdy’s.

Implemented effective demand forecasting initiatives, optimising stock movement cycle time and reducing costs.

Honoured with multiple awards: Best Area Manager for West Region (2018), Championship Award for Stellar Business Growth (2011), and Championship Award for People Development (2010).