Strategic and results-oriented brand marketing professional with a solid Innovation and Integrated Marketing Communications foundation. With over six years of experience in traditional and digital marketing, have successfully crafted and executed impactful strategies to enhance brand visibility and drive business growth. Proven track record in developing comprehensive brand strategies, managing diverse stakeholders, and delivering exceptional client service. Committed to fostering authentic brand experiences and driving meaningful connections with customers.
Hi, I’m
Niharika Shinde
Marketing
London
Summary
Overview
10
Years of professional experience
2
Double master's degree holder
3
Certifications
20
+ Global brands worked with
Work History
Grove T5 Limited- Hospitality & Estate managementLondon
Meeting and Events Host
08 2022 - Current
Job overview
- Managed diverse stakeholders to execute corporate and private events operations for 15-20 global clients, contributing to overall business success.
- Ensured immaculate on-site general administrative support by effectively managing and allocating event staff and delivering clear, structured pre-event briefings.
- Solicited client feedback to assess event success and evaluated existing plans, processes and event planning services to identify prospect leads and contributed to 90% of client retention.
Pasquale's Peppers - FMCGLondon
Internship
01.2021 - 06.2021
Job overview
- Leveraged digital marketing knowledge to plan data-driven campaigns, customer persona, and content calendars for Instagram, TikTok and Facebook, increasing this B2C brand awareness.
- Build to optimize customer sales funnel considering long-term value (LTV) and return on investment (ROI).
N S Marketing Consultants- ConsultationMumbai
Marketing Consultant
02 2019 - 01 2021
Job overview
- During this entrepreneurial venture, identified and analyzed new business environments and developed pitch presentations and business plans for new client acquisitions.
- Led successful marketing lifecycle project delivery and activation, staying within scope and budget.
- Contributed to developing, implementing and tracking social media content plans for B2B clients, which improved brand awareness by 25% in 2019-2020.
Think Tag Advertising Private LTDMumbai
Client Servicing Executive
12.2017 - 08.2018
Job overview
- Improved strategic brand communication for various sectors by developing scope of marketing collaterals and participating in research, ideation, execution and analysis of data.
- Collaborated with internal and external stakeholders to successfully execute omnichannel customer engagement plans, resulting in 10% increase in client retention.
Aarambh Ad EventsMumbai
Event Planning and Client Services Associate
01.2017 - 06.2017
Job overview
- Liaised between clients and internal departments to address and resolve client service concerns.
- Planned and executed quarterly channel promotion events for regional Indian TV channels, resulting in 20% increase in Television Rating Points (TRP).
- Independently resolved issues with resourceful research and critical thinking.
RKSBBDO - AgencyMumbai
Dy. Brand Associate
01.2015 - 09.2015
Job overview
- Incorporated customer research and delivered impactful marketing collaterals for up to 10 partner brands.
- Managed multi-channel advertising campaigns to support sales objectives.
- Supported colleagues by keeping up-to-date knowledge of audiences of different brands and participating in ideation sessions.
Lowe Lintas- AgencyMumbai
Internship
06.2014 - 12.2014
Job overview
- Worked closely with Bayer's Pharma to strategise and activate up to 150 nationwide health camps, contributing to improved numbers in product sales by 25%.
- Managed and wrote creative briefs. Utilized customer insights to develop holistic advertising strategies to achieve revenue & awareness goals in a fast-paced environment.
Education
Loughborough UniversityCity of London
MSc from Design Innovation
01.2021 - 05.2022
University Overview
- Planned and executed social media content and community events as a Student Ambassador and Arts and Culture lead
- Skills: Design Thinking, UI/UX design, Product and Service Design Strategy, Design and Cultures, Design Research, User Journey Mapping, User Research, A/B Testing, Collaboration
KC College of Mass CommunicationMumbai, India
MA from Entertainment Media & Advertising
06.2015 - 05.2017
University Overview
- Developed strategic marketing plans for practical projects.
- Skills: Digital Marketing, Integrated Marketing Communications, Social Media Marketing, Adobe Suite, Market Research, Financial Management
Mumbai UniversityMumbai, India
BA from Mass Media; Advertising
06.2011 - 05.2013
University Overview
Skills
- Digital Marketing
- Pay Per Click (PPC)
- Search Engine Optimization (SEO)
- Google Analytics
- Email Marketing
- Online Marketing
- Social Media Marketing
- Search Engine Marketing (SEM)
- Google Ads
- Marketing Strategy
- Digital Strategy
- Online and Display Advertising
- Event Management
- Brand Building
- Web Analytics
- Content Marketing
- E-commerce
- WordPress
- Problem-solving
- Knowledge of Salesforce, Canva, Adobe, Hootsuite, Trello
Certification
- Google Digital Marketing and E-commerce
- IBM Design thinking practitioner
- National Institute Of Event Management
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Price is what you pay. Value is what you get.
Timeline
Loughborough University
MSc from Design Innovation
01.2021 - 05.2022
Internship
Pasquale's Peppers - FMCG
01.2021 - 06.2021
Client Servicing Executive
Think Tag Advertising Private LTD
12.2017 - 08.2018
Event Planning and Client Services Associate
Aarambh Ad Events
01.2017 - 06.2017
KC College of Mass Communication
MA from Entertainment Media & Advertising
06.2015 - 05.2017
Dy. Brand Associate
RKSBBDO - Agency
01.2015 - 09.2015
Internship
Lowe Lintas- Agency
06.2014 - 12.2014
Mumbai University
BA from Mass Media; Advertising
06.2011 - 05.2013
- Google Digital Marketing and E-commerce
- IBM Design thinking practitioner
- National Institute Of Event Management
Meeting and Events Host
Grove T5 Limited- Hospitality & Estate management
08 2022 - Current
Marketing Consultant
N S Marketing Consultants- Consultation
02 2019 - 01 2021
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