Nicolo Masarin

•Lead operations at the White City - Westfield store, ensuring seamless day-to-day management.
•Oversee team performance, driving sales and customer experience improvements.
•Implement merchandising strategies to enhance in-store engagement and product presentation.
•Manage stock control, team scheduling, and operational efficiency.

• Contributed to generating over £10M in annual sales alongside the management team and store staff.
• Led the Menswear department, achieving a +54% increase in sales vs. the previous year
• Managed KPI tracking and daily performance analysis for the Regent Street Global Flagship Store.
• Led hiring, training, and performance management, collaborating with HR for employee development.
• Conducted weekly floor walks with senior management, discussing sales trends, best-sellers, and store KPIs.
• Provided coaching to stylists, enhancing product knowledge and sales techniques.

Westfield White City

• Supervised store operations, ensuring excellent customer service and sales execution.
• Trained and mentored staff, optimizing team performance.

Westfield - White City
• Delivered exceptional customer service, assisting clients with styling and product recommendations.
• Built strong client relationships, driving customer loyalty and repeat business.
• Maintained store presentation, ensuring products were displayed according to brand guidelines.
• Assisted with visual merchandising, supporting seasonal floor set changes.

• Supervised stockroom operations and ensured timely replenishment on the shop floor.
• Led stock management and collaborated with sales teams to improve inventory accuracy.