NICOLE WU

Performance Analysis; Conducted in-depth analysis on DAU, conversion rates, exposure shares, and user behaviour, identifying trends and performance gaps that informed actionable marketing improvements.

KPI Dashboards & Reporting; Built and maintained dashboards and weekly/monthly reports, enabling data-driven recommendations that optimized marketing campaigns and product strategies.

Campaign Optimization; Executed A/B tests and performance analysis on promotions and product features, increasing conversion rates by 20% and optimizing pricing strategies based on insights.

Cross-Functional Collaboration; Partnered with Procurement and Design teams to translate analytical insights into effective GTM and marketing plans.

Campaign Organization: Created monthly promotional plans for in-store and online channels, including giveaways and seasonal campaigns, resulting in a 30% revenue increase.

Media Operations: Assisted in the creation of compelling content for various digital platforms to enhance client's online presence.wrote blogs to enhance brand awareness and optimized SEO to boost brand visibility and web traffic, leading to a 50% increase in followers.

Graphic Design: Created materials using Adobe Premiere Pro, Photoshop, and Canva. Boosted consumer engagement and drove purchases.

Market & Performance Analysis: Monitored DAU, MAU, retention, bounce rate to evaluate app performance across devices; identified trends and implemented insights, increasing DAU to 45,000 on Huawei Pad.

Content & Conversion Optimization: Regularly analyzed product content performance; optimized content and user journeys to increase conversion rate from 68% to 89%, generating 17,500 GMV, while maintaining bounce rate below 30% and boosting customer retention to 40%.

Marketing Strategy & Campaign Analysis: Conducted data-driven analysis of membership and promotional campaigns; executed strategies that increased ARPPU and raised renewal rate to 63%, aligning marketing initiatives with business KPIs.

Project Management & GTM Execution: Led 9 new product launches with 100% projects completed on time or early, monitored KPIs, controlled budgets, and presented progress and performance metrics to stakeholders.

Email Marketing & User Engagement
Leveraged market research and user behavior analysis to optimize Mailchimp email campaigns and landing pages, increasing open rates by 30% and CTA clicks by 21.46%.

PPC & Performance Optimization
Analyzed PPC campaigns and user behavior via Google Analytics, collaborating with SEO and marketing teams to improve conversion rate from 18.59% to 25.52% and reduce cost per email from $2.80 to $1.82.

Influencer & Campaign Analysis: Evaluated 100+ KOLs for campaigns, analyzed engagement metrics, and executed collaborations to maximize promotional ROI.