Nicole Tattersall
Leyburn,North Yorkshire
Summary
A natural leader and strategic thinker with over 20 years' experience in marketing, communication, engagement and experience, I am focused on driving business value through delivering data-led, customer-first initiatives. I thrive on setting inspiring visions that empower individuals to grow, develop and deliver against strategic objectives. Confident steering direction and making business decisions, I lead with passion and enthusiasm, taking accountability for outcomes and success. Always keen to embrace and drive change initiatives, I enjoy embedding new ways of working in and across cross-functional teams. Emotionally intelligent, I listen, learn and build trust with colleagues to influence and encourage collaboration. Motivated by the ability to add value, I seek a role where I can make a real difference in an environment that supports diversity of thought and provides stretch opportunities to develop further.
Overview
22
22
years of professional experience
9
9
years of post-secondary education
Work History
Director of Marketing – Engagement
Taylor & Francis
Global academic publisher & FTSE 100 Informa Group, Reporting into VP Marketing – Global Markets
01.2024 - Current
- Established Engagement Planning team: recruited, on-boarded & coached a high performing team
- Initiated Marketing-wide customer-centric culture: developed customer personas, communication & contact strategies
- Launched customer-first email programme for instructor audience: increased conversion & reduced manual effort
- Embedded evergreen email optimization programme: increased customer satisfaction by 2.4 (CSAT)
- Developed author engagement strategy: secured budget & resource for new initiative
- Initiated Customer Data Platform pilot project: squad of cross functional individuals empowered to test value
Director of Marketing UK & EMENA (FTC Mat Cover)
Taylor & Francis
Global academic publisher & FTSE 100 Informa Group, Reporting into VP Marketing – Global Markets
01.2023 - 12.2023
- Developed strategy & oversaw delivery of UK & EMENA B2B full-funnel marketing strategy: achieved in-year targets
- Led & developed B2B marketing teams: faced into performance challenges, coached individuals & increased team engagement
- Embedded outcome driven ways of working: OKRs & performance metrics & measured in place
- Fostered relationships with key stakeholders: driving collaboration & influence
Head of Digital Engagement
Emerald Publishing
Global academic publisher, Reporting into Marketing & Product Director
05.2013 - 11.2022
- Spearheaded digital marketing innovation & transformation: launched SEO resulting in corporate site increasing organic traffic by 55% 2019 v 2022 (90% of web conversions), PPC and re-targeting
- Led a team of 12 Digital Marketing and Engagement experts: increased team engagement & performance
- Planned & oversaw delivery of web platform user engagement initiative: 90% of users rating their online experience as good or over
- Launched & managed corporate website: optimised to effectively attract (increased traffic by 63% 2019 v 2022), nurture (14% more users follow the conversion journey 2019 v 2022) and convert (18% increase in conversion 2019 v 2022) users
- Business owned planning & delivery of GDPR-compliant consent solution: resulting in 1.3 million additional marketing contacts
- Facilitated effective digital marketing operations and technologies: technology stack & processes in place
- Actively participated in 'Customer Value Forum': driving cross functional alignment & prioritisation
- Managed external partners to support and deliver web development, email management, GDPR compliance, marketing data, SEO, amongst others
Senior Account Manager
iSeePR
Global tech agency, Reporting into CEO/Founder
01.2011 - 04.2013
- Delivered strategic digital PR consultancy and projects: secured new clients, led PR teams, managed external resource to achieve client outcomes
FTC Marketing Consultant
Beaucare Medical
Medical supplies distributor, Reporting into Managing Director
06.2010 - 01.2011
- Established marketing function: led re-brand, launched e-Commerce website & established omni-channel marketing programme
Marketing Account Director
Krowne Communications
Global tech agency, Reporting into Managing Director
04.2006 - 05.2010
- Managed high profile client accounts: Visa, Orange, O2, Mastercard & Infineon Technologies
- Marketing activities: Delivered EU lobbying events, took editorial ownership of custom publications & managed omni-channel marketing programmes
Various PR & Marketing Exec roles
Various
07.2003 - 03.2006
Education
Bachelor of Arts - Media Communications
University of Lincoln
Lincoln, Lincolnshire 09.2000 - 06.2003
A-Levels - English Literature, Religious Studies & Philosophy, Geography
St Aidens & St John Fisher Associated Sixth Form
Harrogate, North Yorkshire 09.1998 - 06.2000
GCSEs - All usual
Nidderdale High School & Community College
Pateley Bridge, North Yorkshire 09.1993 - 06.1998
Skills
- Senior leadership & people management
- Strategic marketing (B2B & B2C)
- Digital user engagement & experience
- Communications & PR
- Agile & user first methodologies
- Budget management
Timeline
Director of Marketing – Engagement
Taylor & Francis
01.2024 - Current
Director of Marketing UK & EMENA (FTC Mat Cover)
Taylor & Francis
01.2023 - 12.2023
Head of Digital Engagement
Emerald Publishing
05.2013 - 11.2022
Senior Account Manager
iSeePR
01.2011 - 04.2013
FTC Marketing Consultant
Beaucare Medical
06.2010 - 01.2011
Marketing Account Director
Krowne Communications
04.2006 - 05.2010
Various PR & Marketing Exec roles
Various
07.2003 - 03.2006
Bachelor of Arts - Media Communications
University of Lincoln
09.2000 - 06.2003
A-Levels - English Literature, Religious Studies & Philosophy, Geography
St Aidens & St John Fisher Associated Sixth Form
09.1998 - 06.2000
GCSEs - All usual
Nidderdale High School & Community College
09.1993 - 06.1998
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