Nicole Nwanze
London
Summary
Business Analyst transitioned to Sales professional with expertise in workflow analysis, CRM data enhancement, and translating customer interactions into strategic insights. Proven ability to streamline operations and drive efficiency, demonstrated through process mapping at Nationwide and extensive engagement with SMEs at Square.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Business development representative
Square
London
03.2025 - Current
- Engaged with 60 to 80 SMEs weekly to uncover operational workflows and product fit.
- Analysed over 300 conversations monthly in HubSpot, identifying behavioural trends impacting conversion.
- Corrected more than 50 incomplete or misrouted records each month, enhancing CRM hygiene.
- Maintained a pipeline cleanliness of over 95%, facilitating reliable sales forecasting.
- Identified that over 40% of lost opportunities stemmed from timing issues, reshaping follow-up strategies.
- Optimised Salesloft sequencing and workflows, reducing personal workload by 20 to 30%.
- Delivered weekly insights to leadership on lead quality and customer behaviour patterns.
- Analysed lead quality patterns that supported improvements in marketing to sales handoff.
Business analyst
Nationwide Building Society
London
02.2024 - 03.2025
- Analysed complete cheque journey, identifying over five critical gaps causing delays.
- Created detailed Visio maps to clarify handoffs and bottlenecks among three cross-functional teams.
- Contributed to 15–20% reduction in manual errors through improved documentation.
- Collaborated with Operations, Compliance, and Tech teams to validate issues and enhance workflows.
- Presented findings that informed operational decisions and increased cheque process reliability.
- Conducted studies focused on analysing current strategies and evaluating feasibility and potential results of proposals.
- Prepared proposals with revised methods, new strategies and redefined functions.
Skincare Specialist
Liz Earle - Boots
London
06.2022 - 07.2023
- Delivered 20 to 30 personalised consultations daily, enhancing customer satisfaction and regional performance.
- Established strong customer trust through clear communication and customised recommendations.
- Recognised as Top Specialist for exceptional performance and service metrics.
- Conducted client follow-ups after treatments, ensuring optimal results.
Education
Bachelor of Science - Biological Science
University of East Anglia
Norwich, England 09.2018 - 06.2022
Skills
BUSINESS SKILLS
Operational & Analytical Skills
- Workflow mapping (Visio)
- Process analysis & gap identification
- CRM data accuracy & maintenance
- Reporting & behavioural analysis
- Pattern recognition in customer conversations
- Process documentation & improvement
Commercial & People Skills
- 60–80 SME conversations weekly
- Lead quality assessment
- Translating customer pain points into insights
- Clear and structured communication
- Cross-functional collaboration (Sales, Ops, Compliance, Tech, Marketing)
- Stakeholder presentation & expectation management
TECHNICAL TOOLS
- HubSpot — reporting, pipeline management, data hygiene
- Salesloft — sequencing, activity optimisation
- Microsoft Visio — workflow mapping
- Salesforce — working knowledge
- SQL - queries, filtering, joins
- Excel — pivot tables, VLOOKUP, data cleaning
- Google Sheets — dashboards & formulas
- Notion — documentation & process tracking
- PowerPoint / Google Slides — insight presentations
- Figma — wireframes & user flows
KEY ACHIEVEMENTS
- Improved CRM accuracy by correcting 50+ records/month, achieving a 95%+ clean pipeline at Square.
- Analysed 300+ customer interactions/month to identify engagement and timing patterns that influenced revenue outcomes.
- Mapped 10+ workflow stages in Nationwide’s cheque journey and identified 5+ operational gaps, reducing manual errors by 15–20%.
- Delivered 20–30 customer consultations/day, earning Top Specialist recognition at Liz Earle.
Certification
CourseCareers Tech Sales Certification (2024)
UX/UI Design Trainee — Black Girls in Tech (2023)
Timeline
Business development representative
Square
03.2025 - Current
Business analyst
Nationwide Building Society
02.2024 - 03.2025
Skincare Specialist
Liz Earle - Boots
06.2022 - 07.2023
Bachelor of Science - Biological Science
University of East Anglia
09.2018 - 06.2022