Nicole Christensen
London
Summary
Global marketing executive with 15+ years of marketing experience for global companies where I have focused on Marketing Strategy, Brand Marketing, Growth and Product Marketing while building high performing teams. Proven ability to fuse creative and analytical perspectives to drive results.
EMEA & APAC Integrated Marketing Director at Bumble, overseeing international marketing campaigns and strategies across 16 markets (Including US). Additionally, leads new market expansion and launched Bumble successfully in Germany, France and Southern Europe.
Previously managed the marketing team at Fintech start-up Curve, helping the company to scale to 400k users and a £500m valuation. Before this, worked at Barclays for five years holding roles across multiple marketing functions.
Overview
14
14
years of professional experience
1
1
Certification
Work history
EMEA & APAC Integrated Marketing Director
Bumble
London
2024.03 - Current
- Interim VP of Global Integrated Marketing (April 24 - November 24)
- Responsible for delivering strategies, playbooks and execution of Global Brand and Product Integrated Marketing Campaigns (including US). This includes coordinating - Partnerships, Product, Social, Growth, CRM, Comms, Policy etc.
- Responsible for leading all initiatives which are EMEA/APAC-wide, Including international marketing strategies, media, operations and full-funnel campaign execution. Markets have delivered over 40% of new users and 25% revenue growth for the business in 2023.
- Responsible for new market expansion and country management of new markets until they reach a mature level of growth. This has included Germany, France and Southern Europe. This resulted in double-digit growth and market share, resulting in Bumble gaining first and second positions in these markets.
- Led EMEA and APAC-wide Integrated Marketing Campaigns before being asked to then develop campaigns to be used globally (including US + LATAM) due to strong brand lift and growth performance.
- Built marketing centralisation models and team structure to create significant business efficiencies. This includes building our ways of working with a new in-house creative studio. This has driven a 50% working spend cost saving on global brand work.
- Oversaw GTM and Playbook development for global brand partnership and talent campaigns including - Netflix (Ted Lasso, Stranger Things), Ebay, Gymshark, Uber Eats, and Barbie.
EMEA Integrated Marketing Director
Bumble
London
2022.02 - Current
- Responsible for leading all initiatives which are EMEA-wide, Including international marketing strategies, media, operations and full-funnel campaign execution.
Associate Director, EMEA Integrated Marketing
Bumble
London
2021.02 - 2022.02
- Oversaw the Brand Marketing function in EMEA and ANZ to deliver consumer insight-driven brand and cultural campaigns.
- Delivered strategies and toolkits to be used across the region for local market execution. This involved gaining alignment and budget commitment with multiple Regional Market Leaders.
- Led successful new market launches in France and Belgium. Bumble occupied 2nd market share position in France with 18 months.
Senior Marketing Manager
Bumble
London
2020.02 - 2021.02
- Oversaw Digital Growth and Brand Marketing content development for all Bumble's International markets. This included both performance marketing and campaign ad creative.
International Digital Marketing Manager
Bumble
London
2018.10 - 2020.01
- Oversaw Growth Marketing for all Bumble's International markets. This included both performance marketing and campaign ad creative.
Senior Marketing Manager
Curve
London
2017.10 - 2018.10
- Responsible for the marketing function and a four person team. Oversaw Curve launch to consumer in January 2017 encompassing both marketing campaigns and PR.
Various Marketing Roles
Barclaycard
London
2012.08 - 2017.08
Held roles - Experiential Marketing and Partnerships Manager, Performance Manager - Chief Marketing Officer’s Office and Marketing Manager.
Press Officer
Unilever
Surrey
2011.08 - 2012.08
Education
Bachelor of Arts - Fashion and Management
University of the Arts London
London, UKMandarin Qualification -
Beijing Language Cultural University
Beijing, CHINA 2001.04 -
Skills
DOMAIN STRENGTHS:
Marketing strategy, brand marketing, growth marketing, product marketing, CRM, customer analytics and insights, marketing communications, community, content marketing, product development, and UX, UI, customer research Strong experience with internationalization/ localization of brands, new product launches, and new audience expansions
SOFT SKILL STRENGTHS:
Leadership skills, adaptive management abilities, operational strength, and critical thinking Strong business acumen, commercial capabilities and highly analytical
Certification
- Marketing Strategy - Reforge
- MBA Essentials - London School of Economics (3-month short course)
Timeline
EMEA & APAC Integrated Marketing Director
Bumble
2024.03 - Current
EMEA Integrated Marketing Director
Bumble
2022.02 - Current
Associate Director, EMEA Integrated Marketing
Bumble
2021.02 - 2022.02
Senior Marketing Manager
Bumble
2020.02 - 2021.02
International Digital Marketing Manager
Bumble
2018.10 - 2020.01
Senior Marketing Manager
Curve
2017.10 - 2018.10
Various Marketing Roles
Barclaycard
2012.08 - 2017.08
Press Officer
Unilever
2011.08 - 2012.08
Mandarin Qualification -
Beijing Language Cultural University
2001.04 -
Bachelor of Arts - Fashion and Management
University of the Arts London