Nicole Christensen

• Interim VP of Global Integrated Marketing (April 24 - November 24)
• Responsible for delivering strategies, playbooks and execution of Global Brand and Product Integrated Marketing Campaigns (including US). This includes coordinating - Partnerships, Product, Social, Growth, CRM, Comms, Policy etc.
• Responsible for leading all initiatives which are EMEA/APAC-wide, Including international marketing strategies, media, operations and full-funnel campaign execution. Markets have delivered over 40% of new users and 25% revenue growth for the business in 2023.
• Responsible for new market expansion and country management of new markets until they reach a mature level of growth. This has included Germany, France and Southern Europe. This resulted in double-digit growth and market share, resulting in Bumble gaining first and second positions in these markets.
• Led EMEA and APAC-wide Integrated Marketing Campaigns before being asked to then develop campaigns to be used globally (including US + LATAM) due to strong brand lift and growth performance.
• Built marketing centralisation models and team structure to create significant business efficiencies. This includes building our ways of working with a new in-house creative studio. This has driven a 50% working spend cost saving on global brand work.
• Oversaw GTM and Playbook development for global brand partnership and talent campaigns including - Netflix (Ted Lasso, Stranger Things), Ebay, Gymshark, Uber Eats, and Barbie.

• Responsible for leading all initiatives which are EMEA-wide, Including international marketing strategies, media, operations and full-funnel campaign execution.

• Oversaw the Brand Marketing function in EMEA and ANZ to deliver consumer insight-driven brand and cultural campaigns.
• Delivered strategies and toolkits to be used across the region for local market execution. This involved gaining alignment and budget commitment with multiple Regional Market Leaders.
• Led successful new market launches in France and Belgium. Bumble occupied 2nd market share position in France with 18 months.

• Oversaw Digital Growth and Brand Marketing content development for all Bumble's International markets. This included both performance marketing and campaign ad creative.

• Oversaw Growth Marketing for all Bumble's International markets. This included both performance marketing and campaign ad creative.

• Responsible for the marketing function and a four person team. Oversaw Curve launch to consumer in January 2017 encompassing both marketing campaigns and PR.

Held roles - Experiential Marketing and Partnerships Manager, Performance Manager - Chief Marketing Officer’s Office and Marketing Manager.