Nicolas Bourgeois
Thonex,Geneva
Summary
Dynamic leader with experience in global marketing, commercial excellence and customer success. Proven success in leading cross-functional teams, engaging C-level executives, and delivering customer-centric strategies. Recognized for strong decision-making and critical thinking in complex environments, and for cultivating high-trust relationships across diverse stakeholder groups.
Overview
27
27
years of professional experience
5
5
years of post-secondary education
Work history
Director Commercial – Electrification & Sustainability Solutions
Caterpillar
Geneva
2023.07 - 2026.01
- Formulated electrification and sustainability solutions strategy to engage senior executives and stakeholders across multiple departments
- Led global cross-functional team to implement innovative commercial models and advanced pricing strategies delivering 100 machines to customers
- Monitored industry trends and reported Voice of Customer insights to inform strategic decisions, protect brand equity and customer experience
Director Sales – EAME Key Accounts
Caterpillar
Geneva
2021.07 - 2023.07
- Established strategic, long-term relationships with high-volume customers, achieving $800m in annual revenue
- Negotiated with C-level executives, resulting in five-point market share increase and 20% revenue growth
- Led 12 account managers and 20 distributors to maintain consistent commercial strategies
Global Marketing Manager – Digital and Technology Solutions
Caterpillar
Geneva
2017.07 - 2021.07
- Spearheaded global marketing initiatives, establishing company leadership in technology for construction leveraging trades shows like Bauma Munich/China, Conexpo US and Intermat
- Implemented go-to-market strategies that achieved 30% growth in brand awareness and 5% increase in market share
- Collaborated with regional teams reporting Voice of Customers (Voc) and using data analytics to inform marketing decisions
Senior Sales Manager – Construction – Central Europe
Caterpillar
Munich
2012.07 - 2017.07
- Territories included Germany, Austria, Slovakia, Czech Republic, Greece, Bulgaria, Hungary
- Led 6 senior sales professionals reaching revenues growth (+17%), market share increase (+3 points), and record level of dealer profitability (+2 pts)
- Established long term strategic sales growth plans with key customers managing internal organizational matrix
Strategy Representative – Southern Europe
Caterpillar
Milan
2009.07 - 2012.07
- Increased distribution footprint through mergers and acquisitions, resulting in 15% sales growth
- Achieved 100% adoption of Dealer Branding program, training distributors to execute Caterpillar rules
- Managed territories including Italy, Spain, Croatia, Slovenia, Serbia, Greece, and Bulgaria
Sales Representative – Western Europe
Caterpillar
Paris
2006.07 - 2009.07
- Territories included France, Belgium, Romania and Poland
- Grew revenues (+22%), market share (+6 points), Financial revenues (+15%) and dealer profitability (+5 points)
- Corporate Account “re-conquest” plan: +8 points market share
Sales Operations Representative – Western Europe
Caterpillar
Paris
2004.07 - 2006.07
- Implemented sales funnel management process to enhance operational efficiency
- Led Six Sigma deployment with distributors in France, launching 15 projects in 2004
- Executed customer loyalty program in France and Belgium, achieving 20% growth through Hyper-Care process
Finance Representative – Western Europe
Caterpillar
Geneva
2001.07 - 2004.07
- Protected Caterpillar Asset and brand promise ensuring financial health of 12 dealers
- Led distribution transition program in France to secure long term profitable growth
- Led distribution growth and acquisition program in France to increase sales and coverage footprint
Business support Intern – Europe Region
Caterpillar
Geneva
1999.07 - 2000.07
- Delivered comprehensive business and commercial support for Caterpillar District Office
- Trained 100% of EU District Offices on sales variance management dashboard
- Facilitated training for all dealers on 'Grey Iron' monitoring processes and procedures
Education
Master of Science - Finance
Nancy Management School (ICN)
Nancy 1997.09 - 2001.07
Leadership Development Program - Leadership Excellence
Cambiana
Munich 2023.01 - 2023.03
Key Account Engagement Excellence program - Leadership Excellence
Beird Group-CPS
Peoria, Il, USA 2022.01 - 2022.05
LEAD program - Leadership Excellence
Cambridge University
Cambridge, UK 2015.01 - 2015.07
Skills
- Customer Focus
- Strategic Thinking
- Influencer
- Decision Making
- Data analytics
- Collaborative leader
LANGUAGES
French: Mother tongue
Native
English
Fluent
German
Intermediate
PERSONALITY
- MBTI: Extravert-Sensing-Thinking-Perceiver
- Strengths-Finder: Achiever-Learner-Activator-Relator-Responsibility
Timeline
Director Commercial – Electrification & Sustainability Solutions
Caterpillar
2023.07 - 2026.01
Leadership Development Program - Leadership Excellence
Cambiana
2023.01 - 2023.03
Key Account Engagement Excellence program - Leadership Excellence
Beird Group-CPS
2022.01 - 2022.05
Director Sales – EAME Key Accounts
Caterpillar
2021.07 - 2023.07
Global Marketing Manager – Digital and Technology Solutions
Caterpillar
2017.07 - 2021.07
LEAD program - Leadership Excellence
Cambridge University
2015.01 - 2015.07
Senior Sales Manager – Construction – Central Europe
Caterpillar
2012.07 - 2017.07
Strategy Representative – Southern Europe
Caterpillar
2009.07 - 2012.07
Sales Representative – Western Europe
Caterpillar
2006.07 - 2009.07
Sales Operations Representative – Western Europe
Caterpillar
2004.07 - 2006.07
Finance Representative – Western Europe
Caterpillar
2001.07 - 2004.07
Business support Intern – Europe Region
Caterpillar
1999.07 - 2000.07
Master of Science - Finance
Nancy Management School (ICN)
1997.09 - 2001.07